MxMIndia

Tag: India TV

  • India TV institutes 'Officer's Choice Salaam India Awards' including awards in memory of the victim of the gruesome Delhi gangrape

    India TV honours bravehearts with Salaam India Awards

    By A Correspondent

     

    India TV has instituted a bravery award in the memory of last year’s Delhi gangrape victim. This was a part of its effort to honour the bravehearts of the country with the first edition of the “Officer’s Choice Salaam India Awards” held last weekend. Other categories for Awards presented were Bravery, Gallantry & Special Awards etc.

     

    The 13 winners included Shareef Ibrahim Kutty for risking his life to save many innocent lives, Late Barun Biswas (posthumous) for his crusades against anti-social elements and eventually putting up his life for the cause he lived for, Captain Bikramjeet Singh for his exemplary display of valour during the recent Uttarakhand crises. Lakshmi for her decisive fight against the menace of acid attacks was one of the three winners of the Awards named after the gangrape victim.

     

    In his address, India TV chairman and Editor-in-Chief Rajat Sharma congratulated the winners and dedicated the awards as a salute to bravehearts of the nation who through their selfless and altruistic acts have kept the trust running into humanity. He also said that such deeds inculcate a spirit of courage and humanity among fellow citizens.

     

    The winners were decided on the basis of a stringent process that included call for entries, shortlisting by a high-power editorial board and final winners’ selection by a Grand Jury headed by noted jurist Ram Jethmalani. The jury included Mr Sharma, Kiran Bedi, Retired Army Chief, Gen. V.K. Singh and Retired Chief Election Commissioner Dr S Y Querashi.

     

    Amongst the powerful battery of dignitaries present included personalities like L.K. Advani, Rajnath Singh, Murli Manohar Joshi, Ravi Shankar Prasad, Smriti Irani, Meenakshi Lekhi, Gulam Nabi Azad, Harish Rawat, Vijay Bahuguna, Shakeel Ahmed, Farooq Abdullah, Gen. VK Singh, KC Tyagi of JDU, Maninderjit Singh Bitta, Sudhindra Bhadoria, BSP and Gulshan Grover etc.

     

    Senior BJP Leader, L.K. Advani said, “I am glad that Rajatji initiated Salaam India Awards to honour the extraordinary courage displayed by ordinary citizens. As proven by the exceptional individuals here, bravery should not only be a characteristic to the defence personnel. For the cause of the great nation, that India is, individuals from every walk of life need to embody bravery and courage. This initiative by India TV is will act like a catalyst.”

     

    Union Health Minister, Gulam Nabi Azad, observed, “Unlike other awards, Salaam India Awards have the genuine potential to inspire individuals to step forward and replicate such exemplary acts of bravery. A great benchmark initiative by India TV.”

     

    Ritu Dhawan, MD and CEO, India TV stressed upon the need of such initiatives as humble but necessary steps towards a safer and cordial India.

     

  • India TV has announced Officer's Choice Salaam India Awards to recognize exemplary acts of bravery and valour

    India TV announces Salaam India awards

    By A Correspondent

     

    Leading news channel India TV has announced Officer’s Choice Salaam India Awards to salute the spirit of courage by the common man.

     

    The initiative will recognize exemplary acts of bravery and spirit of courage, notes a communiqué. These will be awarded to individuals who have stepped forward altruistically and with great determination to face challenges head-on, safeguarding someone else’s interest while risking their own lives, the release adds.

     

    India TV has invited nominations from all over the country. The Award will be given among four broad categories namely Bravery Awards, Gallantry Awards, Damini Awards and Special Awards. An eminent panel of jurors will select the final honorees.

     

    Ritu Dhawan

    While announcing the awards, Ritu Dhawan MD & CEO, India TV, said: “Salaam India is a humble attempt to salute our real heroes, who inspire simply by their acts of exemplary courage. As a responsible news channel, it is indeed a matter of pride for us to attempt to bring to fore light the sense of true bravery, as an inspiration for the rest of the nation.”

     

    The awards will be presented at the Taj Palace hotel in New Delhi on September 28. Officer’s Choice packaged drinking water is the title sponsor of the initiative.

     

  • Hindi news broadcaster India TV has awarded its creative mandate to Eleven Brandworks. The win came after a multi-round & multi-agency pitch process.

    India TV awards creative duties to Eleven Brandworks

    By A Correspondent

     

    Hindi news broadcaster India TV has awarded its creative mandate to Eleven Brandworks. The win came after a multi-round & multi-agency pitch process initiated in April. Eleven’s bouquet of clients includes Eristoff (Bacardi), Times Brand Capital, Archies, NDTV Good Times, Onjus and Nokia maps.

     

    Prateek Bhardwaj, Founder Director, Eleven Brandworks, said, “It is truly exciting to partner one of the most influential media brands in this country. We share the vision the management has for the brand, and our mandate is to enhance India TV’s stature within its viewers as well as non-viewers.”

     

    Ritu Dhawan

    India TV MD & CEO Ritu Dhawan said, “Political reporting is gaining momentum in run up to the elections. In the coming days India TV will present most engaging and interactive news content. Team India TV led by Rajat Sharma is ready to comment, analyze and decode political mysteries. In line with the intent of refreshing the brand, Eleven has been successful in pitching with a few really reassuring ideas. We welcome Eleven & look forward to working with them.”

     

  • As India TV and Bloomberg TV India unsubscribed from TAM ratings service, public broadcaster Prasar Bharati said it will not discontinue its subscription

    Bloomberg, India TV join Star, Zee, 5 others in TAM boycott. DD to stay

    By A Correspondent

     

    Monday would’ve been a day of mixed emotions for the TAM Media Research head quarters in the Eastern Suburbs of Mumbai.

     

    Two more channels – the first amongst the standalones, wrote to TAM with an unsubscription notice. With yesterday’s development, the list of broadcast entities who have pulled the plug on TAM is:

    1. Star Network

    2. Zee Network

    3. Television18 and Viacom18 networks

    4. Multi Screen Media (MSM/Sony) network

    5. NDTV network

    6. Times Television network

    7. SAB network

    8. Bloomberg TV

    9. India TV

     

    A TAM spokespersons confirmed receipt of letters from the above. The reason for the mixed emotions was the fact that Prasar Bharati CEO has announced that he will not pull out his subscription from TAM services.

     

    Meanwhile, as per a communiqué issued by Bloomberg TV India, the channel has also asked TAM to stop reporting its viewership numbers.

     

    Sriram Kilambi

    Speaking about the termination, Sriram Kilambi, President of the channel said, “There are quite a few reasons that have led to this decision. One of the key issues is that all people meters that map the viewership trends are placed in the residences of viewers whereas the primary viewership of a business news channel like Bloomberg TV India is during working hours i.e. from the office. Furthermore, our analysis of TAM numbers indicate that sample size of people viewing business news is too small to be insightful. Therefore, the data that is generated by TAM does not represent the facts. It is better that they do not report data at all rather than report data that is insufficient and incomplete.” Over the last year, the channel has raised concerns over the methodology adopted by the TV measurement system.

     

  • A candid Q&A with Ritu Dhawan, Managing Director and CEO of India TV

    Jaldi 5 with Ritu Dhawan: Hindi news is for both masses and the classes

    For someone in the news television business, Ritu Dhawan prefers to stay away from the limelight. But with India TV having established its numbers and an A-team in place, the objective has been to assert the channel’s supremacy over others. In this Q&A, Ms Dhawan, Managing Director and CEO of India TV, speaks on how Hindi news channels score over their English counterpart, the recent ad campaign in the trade and preparations for the channel’s 10th anniversary.

     

    01. It’s interesting to see your latest ad campaign taking on the English news channels on viewership numbers. Why this desire to put down English channels… it’s not the first time that a Hindi news channel has done so?

    We don’t intend to put down English channels or any other channel for that matter. Our attempt is to clear the misconception in a small section of the trade, that India TV is not for the affluent. Some rivals have been indulging in this propaganda for some time. It is high time that we told the truth. This campaign communicates a ground reality. All English news channels put together have been used only as a unit that a section competition has used over a period of time for comparison. We have just added a bit on numbers and made it holistic with top Hindi News Channels compared against the said unit.

     

    01.a Is it because advertisers are biased against Hindi news channels to advertise their premium products?

    The fact is that there is a set of advertisers who prefer to advertise premium products on niche channels including English news. But we don’t look at it as a threat. No genre can take care of overall advertising objectives alone. It is about co-existence. In fact Hindi news is for both masses and the classes and this is the biggest strength of the genre.

     

    02. We did a dipstick on the theme of your current campaign and the feeling has been that leading Hindi news channels such as yours should stick to their core strength of reaching out to the masses. Your comments?

    While we agree that we are a mass leader, but who says that a mass leader cannot be a class’ choice. Numbers speak louder than words. The campaign in question only compares competition over last 3 months but having said that if you delve a little deeper you will find that the same trend continues, particularly in terms of leadership rankings on same data parameters and markets spread over last two years. Thus, it is safely claimed that India TV is a consistent leader even on the parameters as communicated in this specific campaign. And yes, we are sticking to our core strength only.

     

    03. If you are indeed looking at positioning yourself as reaching out to the urban elite, would you also look at making any shifts in your content strategy and packaging to appeal to those sensibilities?

    Precisely this is what we are communicating. We are already reaching out to the urban elite. In fact we are the undisputed leader in India’s top two markets – Delhi & Mumbai for a very long time now. We just have kept a little low profile on this till now. Thus content strategy doesn’t need any major changes, but yes, as we have always been, we will always be innovative and adapting to the fast changing preferences of our vast and varied audience.

     

    04. How has digitization (Phase 1 and 2) been for you (as in, how has it impacted you)? Also, have things improved post the LC1 measurement by TAM given that it tracks more markets in your stronghold of HSM?

    Smooth transition during digitization has been the challenge for TV industry in general & news genre in particular. With digitization, India TV has emerged even stronger. In digitized markets of Delhi and Mumbai,(which also are the highest weightage markets for Hindi news viewership and priority markets for advertisers), India TV is leading with a huge gap now, with the nearest competitor thus establishing that India TV content is viewers’ choice.

     

    Presently, LC1 markets are not an advertiser’s top priority in general (except for categories like FMCGs of course). We are doing reasonably well here but there is a slight scope of improvement here. We are sure that the said improvement will happen pretty soon… much sooner than these become priority markets for advertisers.

     

    05. India TV launched on May 20, 2004. As you embark towards the 10th anniversary mark, are you looking at any new launches? Any plans on the English Channel which was once being discussed? It is also a big year for news channels given some state and of course the general elections? Do you see space for regional channels?

    Certainly yes, you can expect certain announcements soon. We have been waiting for the digital-transition to smoothly settle down. We have our plans ready. Timing you will get to know soon.

     

  • The first edition of the Yuva awards, that aim to find Yuva Icons of India, will be held in the capital today

    First India TV Yuva Awards to be held today

    By A Correspondent

     

    India TV is all set to honour the youth icons of the nation with the first edition of the Yuva Awards at a glittering ceremony in New Delhi this evening.

     

    The awards, to be given in six categories, namely Politics, Sports, Music, Film, Television and Business are an aspirational salute to young icons who, through their grit and determination, have inspired many and shown exemplary leadership and extraordinary excellence in their respective fields with achievements much bigger than their age.

     

    The winners have been decided basis a stringent process of nominations through nation-wide research by a well-known research agency, followed by audience votes.

     

    The jury, chaired by Ustaad Amjad Ali Khan, consists of well-known personalities across categories like Kapil Dev, Vandana Luthra , Professor Pushpesh Pant and India TV chairman & editor in chief Rajat Sharma.

     

    Ritu Dhawan, India TV MD & CEO, said, “These awards are a salute to the budding next generation of India, it is an honour getting to honour them on behalf of a nation that is on the rise, with a sense of achievement and pride.”

     

    The awards have real estate major Prateek Group as presenting sponsor and Galgotias University as an associate.

     

  • The first edition of the Yuva awards, that aim to find Yuva Icons of India, will be held in the capital on Feb 18

    First India TV Yuva Awards on Feb 18

    By A Correspondent

     

    The India TV Yuva Awards are set to take place in the capital on February 18, and aim to recognize and honour youth icons of India.

     

    The jury, chaired by Ustaad Amjad Ali Khan and consisting of well-known personalities across categories like Kapil Dev, Vandana Luthra , Professor Pushpesh Pant and India TV chairman & editor in chief Rajat Sharma, will decide the final winners of the Yuva Awards. To ensure credibility in the nomination process, C voter, a well renowned research agency, is on board as the official tabulator. Basis their analysis, a final list of nominees has been closed.

     

  • India TV has announced the first Yuva Awards, planned to honour India's future by instituting recognition for the most promising young faces of the nation. The awards will be given on Feb 18 in New Delhi

    India TV announces Yuva Awards

    By A Correspondent

     

    India TV has announced the first Yuva Awards, planned to honour India’s future by instituting recognition for the most promising young faces of the nation.

     

    Positioned as an aspirational salute to youth icons who have shown exemplary leadership and extraordinary excellence in respective fields with achievements much bigger than their age, the awards will be given in six categories: Politics, Sports, Music, Film, Television and Business.

     

    The honorees for the inaugural annual property by India TV will be decided through a stringent process involving tabulation and stratified research by a renowned international research agency, India TV viewers’ votes and jury deliberations.

     

    The high-powered jury will be chaired by Sarod Maestro Ustaad Amjad Ali Khan. The panel includes personalities like sporting legend Kapil Dev, Padma Shree Vandana Luthra and Professor Pushpesh Pant. Noted media personality and Chairman & Editor in Chief of India TV, Rajat Sharma, will also be part of the jury.

     

    Announcing this, Ritu Dhawan, MD & CEO, India TV said, “Yuva Awards is a humble attempt to inspire the iconic potential of young indians who will take our nation to newer heights. These youth icons will be those who have already displayed enormous potential and made it big at their young age. They have created benchmarks in their respective fields and brought pride to our nation.”

     

    The awards ceremony will be held in New Delhi on February 18, and will be telecast live on India TV.

     

  • India TV and MxMIndia announce self-defence workshops in media agencies so that women employees can be better equipped in case of an eventuality

    India TV and MxMIndia announce self-defence workshops for women in media agencies

    By A Correspondent

     

    Much as the government is working on tough laws to act as a deterrent on excesses against women, after the gangrape of a 23-year-old last month, doubts have been raised about the safety for women working till late.

     

    Given that the media often requires working at odd hours and the fact that women constitute a sizeable ratio amongst employees in the sector across the country, MxMIndia spoke with several women in media (on- and off-the-record) for a two-part article on MxMIndia.com (here and here). Our conclusion was that there is an urgent need for an aggressive and ongoing exercise to get women trained in self-defence.

     

    MxMIndia then conceived a special initiative for media companies so that women can be better equipped in case of an eventuality.

     

    As a first step, India TV and MxMIndia have got together for Self-Defence Workshops for women in media agencies in Mumbai, Delhi NCR and Bengaluru. The workshops start this week and will conclude by the month-end.

    The workshops are being facilitated by media activations firm Pure Media. For details: Alok Kapuria (Telephone: 9892832681)

     

  • Mr Chowdhuri was recently with TV9 Kannada as National Head

    India TV appoints Sudipto Chowdhuri to head sales

    By A Correspondent

     

    India TV announces the appointment of Sudipto Chowdhuri as Senior Vice President, Sales. With over 21 years of experience, Chowdhuri will be responsible for leading the advertising revenue function of the business nationally.

     

    He has worked with brands like India Today, Zee Network, INX Network and Star News. His last stint was at TV9 Kannada as a National Head in 2011.

     

    Commenting on the appointment, Paritosh Joshi, Strategist, India TV said, “We are happy welcoming Sudipto and expect that his depth of experience will be catalytic for the strong Revenue team. We are confident that this will further accelerate the aggressive growth path Independent News Service is following.”

     

    Excited with his latest role, Mr Chowdhuri said “I feel proud to be associated with India TV, which is one of the most credible media brands in this country. I am sure it would be quite challenging and equally exciting to do business differently in a fiercely competitive genre like Hindi News,” he added.

     

  • The channels launches a multi-city signature campaign under the aegis of 'Mission Damini'

    India TV conducts campaign countering Crime against Women

    By A Correspondent

     

    India TV launched a nationwide awareness campaign called Mission Damini across most major metros to lend what a communique calls a “high-decibel amplification” to voices being raised against the growing menace of crime against women.

     

    As a part of this initiative a signature campaign was conducted on Sunday, December 23. Huge signature boards were set up at key locations in Delhi, Mumbai, Lucknow, Ahmedabad and Jaipur.

     

    People from all walks of life came forward and pledged to do all that is required to prevent crimes against women. The initiative is being done in the backdrop of the heinous and barbaric gang rape that took place in Delhi recently.

     

    Many key personalities including top politicians, social activists, academicians, Bollywood and TV personalities and literary personalities were amongst those who attended the peaceful initiative of vowing to support and show solidarity to the cause.

     

    Talking of the initiative Ritu Dhawan, MD & CEO of India TV said, “This is our miniscule contribution to amplify voices for justice against the recent ghastly & heinous act but also to demonstrate the way of peaceful but effective protest.”

     

    “We sincerely hope that authorities will take concrete steps so that not only justice is done in this case but also that no such incidents take place in future,” she added.

     

    The signature pledges will now be sent to the Union Home Minister as a whitepaper on aspirations of the citizens of the country along with suggestions on ways and means of curbing the peril.

     

  • India TV has come up with a campaign, "Bharat Se India Tak", which talks about India TV's ability to crossover to the right audiences across the length and breadth of the nation

    India TV’s new trade campaign

    By A Correspondent

     

    India TV has come up with a unique communication to further reinforce its leadership position in the Hindi News genre. The campaign, which is constructed to communicate countrywide reach and varied viewership of India TV, is unique in more ways than one.

     

    “Bharat Se India Tak”, as the name suggests, will talk about India TV’s ability to crossover to the right audiences across length and breadth of the nation; audiences that are worthy target groups for a wide array of national & international brands trying to reach out to the vast and rapidly evolving Indian market. India TV has planned a highly innovative execution to communicate this proposition and it is sure to catch the attention of the entire industry.

     

    India & Bharat, the two words are usually used to emphasize the rural-urban divide in our great nation – where India cues genteel, urbane and upwardly mobile even as Bharat connotes the rustic and perhaps backward hinterland. Of course, reality is scarcely that simple and beneath the superficial contrasts, there are strong linkages that bind the two together. India TV, as this campaign reveals, is one such common denominator. Looking forward, it is critical that this exaggerated segregation be retired and this campaign takes a step in the in the direction of unequivocally asserting, “Bharat or India – We are one people.”

     

    The campaign reminds stakeholders of India TV’s history of consistent leadership, in the towering skylines of metropolitan India – the great cities of Delhi and Mumbai that are home to a vast consumer base with high disposable incomes. At the same time, it talks about channel’s loyal and committed viewership in the rapidly transforming prosperous interiors of the country where burgeoning incomes are creating millions of first generation consumers eager to embrace new lifestyles and experiences.