MxMIndia

Tag: India Today Television

  • The new changes will enhance the magazine's core values of clarity, credibility and relevance and provide insights, knowledge and perspectives on a range of issues

    India Today Group revamps flagship mag India Today

    By A Correspondent

     

    India Today Group is re-launching its 41-year-old flagship English news magazine India Today in a completely new avatar.

     

    The new changes – effective the issue that will be out today (Jan 27) – will enhance the magazine’s core values of clarity, credibility and relevance and provide insights, knowledge and perspectives on a range of contemporary issues to its readers, notes a communique.

     

    Commenting on the reinvention of the magazine, Aroon Purie, Chairman and Editor-in-Chief, India Today Group, said, “We live in a time where we are flooded with news 24×7 about anyone, anywhere, anytime. But it remains important to know what is significant and what is the truth. In all the noise that surrounds us, truth has become an endangered species. India Today magazine has always striven to get you the truth without any agenda, and an understanding of contemporary issues that really matters.”

     

  • Platform to engage viewers & newsmakers through Twitter

    India Today TV launches Town Halls with Twitter

    By A Correspondent

     

    India Today Television in an exclusive partnership with Twitter, will be conducting Town Halls on the social media platform. The Twitter Town Halls will give an opportunity to followers on Twitter to engage with News makers, opinion makers and other eminent personalities. The Twitter followers can tweet their questions and the personality/guest will respond to the same during the Town Hall. This will be aired on India Today Television. The partnership also extends to the group’s Hindi news channel AajTak for relevant guests.

     

    The India Today Group and Twitter have already aired successful Town Halls with superstars Shahrukh Khan and Kamal Hassan. The third episode in the series featuring Sri Sri Ravi Shankar will be aired this week-end.

     

    Speaking on the partnership, Kalli Purie, Group Editorial Director, Broadcast & New Media, India Today Group said, “Our sole objective through social media is to engage our followers and viewers in a dialogue on issues of national and global importance. Twitter Town Hall is a great format to ideate, debate and celebrate the spirit of freedom of expression. We trust that our social media followers are equally well informed to ask the right questions of their leaders. We will be rolling out many such templates to empower our end users”.

     

    Rishi Jaitly, Vice President – Media for Asia-Pacific, Middle East and North Africa, added on the partnership “Twitter Town Halls have been used by global business and political leaders to connect with their followers and audiences at large for some time now. Twitter is the only platform in the world that is public, conversational, and real-time. The beauty of the platform is that it allows users to engage with influential personalities from different walks of life, and gives them a voice to be heard. This Twitter Town Hall will give users a chance to talk to and engage with influential icons and leaders from different walks of life for the first time.”

     

  • The English news channel of the TV Today Network adopts the name of the parent media group's flagship magazine. Aaj Tak's name is unchanged

    Headlines Today is rechristened India Today Television

    By A Correspondent

     

    From the evening of Saturday, May 23, 2015, Headlines Today was renamed India Today.  Named after the flagship English and Hindi language magazines of the India Today group, Headlines Today adopted the new name with a pledge to serve news, and not views. Aaj Tak’s name stays unchanged even though the English and the Hindi editions of the newsmag carry the same title.

     

    So what’s the new channel going to be all about:

    “Well, here’s what the advertising of the new channel has to say:

    For over 40 years, India Today has set the gold standard of journalism.

    It now extends the same ethos to India Today Television, a channel that is set to bring you news just as it happens, unadulterated and unbiased.

    We are here to help you form opinions, not give them to you.

    We are here to report facts, not twist them

    We are here to keep you ahead, not to keep you titillated.

    Our revolutionary approach, experience anchors and all-day primetime reporting will transform your news viewing experience.

    No more swinging stands, circling issues and one-sided arguments.

    Circus is over. News is back.”

    Hmmm.