On the occasion of Global Accessibility Awareness Day (May 16), Disney Star in association with India Signing Hands (ISH), announces the availability of an Indian Sign Language (ISL) feed for the upcoming ICC Men’s T20 World Cup, starting June 2.
This will be applicable for 10 matches including the India matches, semi-finals and finals. The company will also support an audio descriptive feed, along with the ISL feed on Disney+ Hotstar and Star Sports Network.
Said Sajith Sivanandan, Head, Disney+ Hotstar India: “We are thrilled to embrace accessibility features making the ICC Men’s T20 World Cup available to more fans of the sport. This underscores our commitment to promote inclusivity and serve all users. With these enhancements, we aim to ensure that the excitement of cricket knows no bounds.”
Added Sanjog Gupta, Head – Sports, Disney Star: “The descriptive and Indian sign language feeds on Star Sports during Tata IPL 2024 were met with an overwhelming response. Disney Star is extending this endeavour to make cricket fandom and experiences more inclusive by introducing, for the first time ever, these feeds on the ICC Men’s T20 World Cup. Our mission of serving sports fans is powered by such pioneering initiatives which seek to remove barriers of access and engagement for fans from all walks of life. The initiative also serves to present a more inclusive picture of India’s favourite sport and is of immense pride for the sporting fraternity.”
Said Alok Kejriwal, Founder and CEO, India Signing Hands (ISH News): “This feed has fostered the love of cricket into so many differently abled individuals during IPL. With Disney Star continuing this initiative for the ICC Men’s T20 World Cup 2024 at a larger scale with both Star Sports Network and Disney+ Hotstar supporting this feed, I am confident that it will open doors to the exciting world of cricket to many more people from the Deaf and Visually Impaired communities. This collaboration is really close to my heart since it makes the sport truly accessible and inclusive.”