Tag: India Pride awards

  • New category of advertising for PSUs in Dainik Bhaskar awards

    By A Correspondent

     

    The Dainik Bhaskar Group has announced the start of the nomination process for the India Pride Awards 2012, which will be given in New Delhi in December. The awards acknowledge and recognize contributions by Indian PSUs and the excellent work done by them in serving the nation.

     

    This year sees the 4th edition of the India Pride Awards which began in 2009 and is the only awards ceremony in India by a non-government body that acknowledges the efforts of Indian PSUs in nation-building. IPA extended its scope in 2011. In addition to the Central and State PSUs, two new categories, Social Change Agents and Impact Creator – Civil Servants, honouring individuals, were introduced.

     

    This year will see introduction of another category, ‘Best Media Agency – PSU’. The award will recognize the advertising agency for the most impactful PSU campaign. The awarded campaign is expected to have demonstrated in an impactful way the message on PSU competencies and its impact on the society and economy of the nation. The award is media-neutral and will consider the best work in print / electronic or any other media.

     

    Speaking on this new category introduction in IPA 2012, Jaideep Dhagat, National Head- Government Business, Dainik Bhaskar group said, “Communication and in that extension advertising plays a vital role in reaching out to the masses; important stakeholders in the PSU eco-system. The category of communication in PSU comes with its own challenges and we believe that lot of good work is being done by advertising agencies for the PSUs. This new category will bring alive these efforts and work towards becoming a benchmark for the category.”

     

    The last date for receiving nominations is November 10, 2012. Details about the awards and entry / nomination forms are available at www.dbindiaprideawards.com.

     

    This year “Wital See” is the title sponsor, ICRA is the knowledge partner and CNBC Awaaz is the television partner.

     

  • Dainik Bhaskar Indian Pride Awards given

    By A Correspondent

    The third edition of the Dainik Bhaskar India Pride Awards in association with DNA was held at Taj Palace, New Delhi. The Award recognized and felicitated the contribution made by the Public Sector Undertaking and Civil Servant. Presided by Shr. Montek Singh Walia as the Chief Guest the award function ignited a sense of pride for the winners at the awards night.

    In the opening address, Mr Ramesh Chandra Agarwal, Chairman, Dainik Bhaskar Group said that India lives in Tier II & Tier III markets and the PSUs have extended their reach in such areas and Town and it’s great pride for Dainik Bhaskar to honor, the efforts taken by them for the development of the nation.

    Mr Montek Singh Ahluwalia, Deputy Planning Commission, Govt. of India, in his address, appreciated and thanked Dainik Bhaskar for their initiative and said “such acknowledgement of the work done for the economic development of the nation, by the special vehicles called the PSUs is note-worthy”. He further added that Dainik Bhaskar’s recognition of the outstanding work done by the members of the civil society towards the welfare of the nation and a better change for the society at large was a big step.”

    Addition to this, Mr Jairam Ramesh, Union Minister for Rural Development, Govt. of India, the Guest of Honour, said, “Introducing Impact Creator-Civil Servant and Social Change Agent category awards for the individual contribution would serve as a source of inspiration for more and more citizens, specially the youth, who will get encouragement to work for the welfare of the society.”

    Also, Mr V.Narayanasamy, MOS for Parliamentary Affairs, Govt. of India, added “PSUs and civil servants are working hard for the economic development of the country and their contributions should be duly acknowledged. Dainik Bhaskar group is the first in taking up such an initiative at such a grand level.” He termed this as a welcome step.

    The grandeur of the ceremony was the Life Time Achievement Award which was bagged by Mr M D Mallya, Chairman & Managing Director, Bank of Baroda. Speaking on behalf of all the PSUs he mentioned, “Be it the Central or the State PSUs, they are giving their important contribution in the economic development of the nation. This includes development of the rural as well as the corporate sector. Dainik Bhaskar has identified the contributions of the PSUs and appreciated the same on a huge platform. India Pride Awards also instils a sense of healthy competition amongst PSUs.”

    This high powered function commenced with the performance of two time Grammy award winner Robin Hogarth and Indian classical vocalist Padamshree Sumitra Guha. It was a fusion of traditional African and Indian classical music. Adding glitter to the function was, the famous Sufi singer Kailash Kher enthralled the audience with him famous numbers.

    The initiative was supported by SKNL, Title Sponsors, ADANI Group, Principal Associate Sponsor and VIDEOCON, Associate Sponsor.