By Our Staff
India Gate Foods, Basmati Rice Brand from the house of KRBL Ltd, announces its new campaign “Basmati Rice Se No Compromise” with the onset of 2023.
The campaign has been conceptualized and created by CreativelandAsia, the new agency-on-record for KRBL Limited, and features actor Pankaj Tripathi.
Kunal Sharma, Head of Marketing ,KRBL India Ltd said: “With the help of this multi-market brand campaign, India Gate Foods is switching from India Ki Purani Aadat to Basmati Rice Se No Compromise. The world’s No. 1 brand of packaged basmati rice is now occupying the category captain pedestal after utilising various growth levers. Mr. Pankaj Tripathi, who has considerable influence in the Hindi-speaking markets, aids in effectively communicating our point. On the other end of the spectrum, we have massive regional campaigns that have been launched in line with our brand objectives. WB & MH are already available, and additional campaigns targeting particular markets are in development. So, keep this in mind the next time you reach into a bag of rice at your neighbourhood kirana store: never compromise on your loved ones, not even for Basmati rice.”