image above and date sheets below courtesy BARC India
By A Correspondent
The viewership numbers for the all-important Counting Day week, and the Counting Day specifically came in yesterday (Thu, May 30) from BARC, and responding to an MxMIndia request for a special slice on Counting Day, BARC supplies us with the following data sheets:
Note: P4W Avg points to the average of the previous four weeks, and in the charts below G/D refers to Growth or Decrease. It may also be noted that Aaj Tak, ABP News and India TV were ranked #1, #2 and #10 respectively across the entire universe of satellite television channels measured by BARC… the GECs included
It may be noted that these refer to all India numbers. Some channels have been slicing data further. India Today TV has been quoting numbers for the six megacities as against all-India with the reasoning it’s the big cities which matter to advertisers. There have also been reports of landing pages, Dual LCNs and channels airing the space occupied by their group channels to increase numbers.