MxMIndia

Tag: INCA

  • As President – Data, Performance and Digital Products

    GroupM appoints Atique Kazi

    By Our Staff

     

    Atique Kazi
    Atique Kazi

    GroupM India has appointed Atique Kazi as President – Data, Performance and Digital Products.

     

    Prasanth Kumar
    Prasanth Kumar

    Said Prasanth Kumar, CEO, GroupM South Asia: “At GroupM our focus is to continue evolving by offering flexible, scalable and innovative solutions. Atique joining the core team at GroupM India is the reflection of our commitment towards offering digital solutions that can create great value-add for brands in this ever-evolving market. I look forward to working closely with Atique and I am confident that he will continue to grow our digital offerings. His expertise of aiming at innovation and providing value-propositions will be key towards Digital Transformation of our clients and partners.”

     

    Added Arshan Saha, CEO Xaxis, APAC: “The scale and speed of digital transformation and the fact that India as a market has demonstrated its leadership in this area means that we need to have our best talent to fulfil this demand. Atique is one of our very best with a proven track record locally and most recently regionally in APAC where he launched and scaled GroupM’s Influencer and content arm – INCA. Having worked with Atique for over 8 years, I can attest to his leadership, curiosity, knowledge and drive which are invaluable in defining and determining client success.”

     

  • Sam has more than 20 years’ industry experience, having spent the last six years at GroupM Jakarta

    INCA appoints Samuel Vanel as Director of South East Asia

    By A Correspondent

     

    Samuel Vanel

    INCA, GroupM’s brand-safe influencer marketing solution, has appointed Samuel Vanel as its first Director of South East Asia. In his new role, Vanel will oversee INCA’s operations across Indonesia, Philippines, Thailand, Malaysia and Singapore; working closely with key stakeholders within markets to actively support the development of INCA’s roadmap, increasing its capabilities for sustainable success and growth.

     

    Commenting on the appointment, Vanel said: “I am beyond thrilled to have been offered the opportunity to lead INCA in SEA and challenge myself to embed the INCA model within markets while allowing for the unique requirements of individual markets to be met. INCA has allowed GroupM to offer a compelling influencer marketing solution to some of the world’s biggest brands. I look forward to building on this success to stay at the forefront of change while simultaneously ensuring we remain focused on delivering the very best quality service to our clients.”

     

    Added Atique Kazi, APAC lead, INCA: “Samuel brings the perfect balance of media and technology experience. His passion, belief and knowledge on Influencer Marketing is inspiring. His elevation is well deserved as he embodies a strong focus on product innovation and creative lateral thinking, which is required to meet clients marketing challenges. I’m confident that he will be of great value in propelling the INCA brand forward. I’m excited to have him on board.”

     

     

  • New end-to-end offering enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

    GroupM’s INCA launches in APAC

    By A Correspondent

     

    GroupM announced the Asia Pacific rollout of its influencer marketing solution, INCA. INCA will connect brands to publishers and influencers to create and promote content in social channels and beyond to drive brand engagement across digital platforms.

     

    Mark Patterson

    “It’s no longer enough to look at an influencer’s follower count, likes, or comments – these metrics are too easily faked,” said Mark Patterson, CEO GroupM Asia Pacific. “To guarantee effective marketing, advertisers must carefully interrogate available data on their partner influencers and their campaign performance.  INCA enables us to do exactly that: we can connect brands with relevant, authentic influencers and publishers that have the power to help a brand achieve its objectives.”

     

    Dafydd Woodward

    Added Dafydd Woodward, Global Lead, INCA: “Considering the rapid evolution of social media platforms and the rise of the content and influencer-driven ecosystem, particularly in Asia Pacific, we are proud to bring a powerful solution to our clients in the market. Advertisers can now have peace of mind in knowing that they are working with the most trustworthy and relevant influencers and publishers, at a scale that can deliver the outcomes they need. With our transparent, data-validated process, we will help to shape the influencer marketing ecosystem for the better.” We don’t know specifics about INCA’s presence in India, but we are sure it will make an entry here, it hasn’t already.