MxMIndia

Tag: IN10 Media

  • Zindagi Ka Nazara is the channel’s advertising tagline

    IN10 Media’s Ishara to launch on March 1

    By Our Staff

     

    IN10 Media Network announced the launch of its Hindi General Entertainment Channel – Ishara which will launch on March 1. With the tagline ‘Zindagi Ka Nazara’, the channels programming will offer a range of genres.

    Said Aditya Pittie, Managing Director, IN10 Media Network: “As part of our mission to provide superior content across genres and platforms, we are extremely pleased with the addition of Ishara to our bouquet of network assets. The GEC genre is the largest genre in the broadcast ecosystem; and we look forward to gaining market share in this space. Ishara’s content aims to symbolise the inherent ability of Indians to celebrate life through all its ups and downs.”

  • Shinde would be pursuing her own interests outside of the network

    In10 Media’s Rajiee M Shinde moves on

    By A Correspondent

     

    In10 Media has announced that Rajiee M Shinde, CEO of its music channel ShowBox, has decided to leave the network in the coming months. Shinde would be pursuing her own interests outside of the network.

     

    Commenting on the recent development, Aditya Pittie, Managing Director – In10 Media said: “It has been a pleasure to work with Rajiee Shinde and we are thankful for her valuable contribution to the network. We wish her all the best for her future endeavours. With the channel’s roots deeply entrenched in innovation and disruption, ShowBox will continue pushing the boundaries of quality entertainment to be a platform that’s synonymous for providing exceptional musical offerings.”

     

    Added Shinde: “It has been a wonderful experience launching ShowBox and working with a remarkable bunch of creative and talented people, who are committed to bolstering the entertainment space with its diverse offerings. I thank In10 Media for the opportunity and wish them all the best.”

     

     

  • The appointments are across top leadership in brands, and on the network positions

    IN10 Media Network expands senior leadership team

    By A Correspondent

     

    IN10 Media that manages channels like Epic TV, DocuBay, Epic On, ShowBox, Platanista Games, and Juggernaut Productions, announced the strengthening of its leadership team. The appointments are across top leadership in brands, and on the network positions.

     

    While Kavita Sagar will be Senior Vice President – Revenue for IN10 Media, Sourjya Mohanty will take charge as Chief Operating Officer (COO) for Epic On. Meanwhile, Mona Merchant will serve as Head – Television for Juggernaut Productions.

     

    Commenting on the announcement, Aditya Pittie, Managing Director, IN10 Media Network said: “At IN10, we are very bullish about the entertainment and media sector, and are confident that content, complemented with technology, will be at the heart of the disruption in the coming years. With this restructuring and team building, we are laying the foundation for this media of the future, and are confident that the new additions to the IN10 family will fuel our rapid expansion plans, foster long-term growth while also expanding the portfolio of our individual brands. I welcome everyone to the IN10 Media Network and I am confident that they will chart a remarkable journey for themselves and the business.”

     

     

  • Showbox boasts of an innovative content line-up in Hindi, Punjabi, Haryanvi, and other Indian languages

    IN10 Media set to launch youth-centric music channel

    By A Correspondent

     

    IN10 Media will be launching a music channel – Showbox. With an effort to provide a platform for local music and independent musicians, Showbox will offer content in Hindi, Punjabi, Haryanvi, and other Indian languages that along with music, includes Bollywood news, latest movie trailers, quirky interviews, unplugged music, updates on reality music shows, and much more.

     

    Commenting on the latest offering from the IN10 stable, Aditya Pittie, Managing Director, IN10 Media said: “At IN10, we aspire to create brands with innovation and disruption at their core, and we are excited to have Showbox on our shelf. It is a distinct offering in the current music entertainment landscape, with a clear and fresh positioning. As CEO, Rajiee Shinde has the perfect mix of insight and imagination to give wings to the vision of Showbox, and we are confident she will exceed expectations.”

     

    Added Shinde: “Indians have an immense love for music, be it from Bollywood or in our spoken languages. Our appetite for music in all forms is inexhaustible, and there is a huge demand for music and entertainment content in Tier 2 and Tier 3 markets. Television penetration in these markets is rising, and an average viewer spends about three-and-a-half hours a day watching music channels on television. We felt there is a need for a platform that delivers local music in a great audio-visual format, and is a showcase for independent music artists, and young talent. With the launch of a versatile platform like Showbox, we will be able to address this segment.”