MxMIndia

Tag: in.com

  • The launch marks the network’s foray into celebrity=oriented light reading content

    Network18 relaunches in.com

    By A Correspondent

     

    Network18 has extended its digital content portfolio by relaunching in.com. Commenting on the same, Azim Lalani, Business Head – English General News Cluster, Network18 Digital, said: “It is an exciting phase for us as we are constantly seeding new ideas to accelerate the growth of our digital portfolio, and take it to a whole new level. We wanted to create a platform which distinguishes itself with its unique content and has a direct connect to the Gen Z between the age group of 18 to 34 years. in.com aims to be the go-to place for every digital consumer interested in significant individuals from across categories including entertainment, sports, business, politics, lifestyle and more. The stories documented on the platform will provide appropriate content to the young and liberal minds.”

     

    Added Vikram Thapa, Editor of in.com: “Besides the larger than life persona of these celebrated personalities, the content that we offer to the audience makes them want to stay updated with the day-to-day activities of these individuals. With in.com, we aim to reach the maximum number of digital consumers with our multiple formats consisting of video, texts and photos. This will significantly aid us to document stories of personalities and provide appropriate content to the young and liberal.”

     

     

  • He will also oversee the public relations and trade communication activities for the three brands

    Network18 Digital elevates Ranadeep Chakravarty to Marketing Head 

    By A Correspondent

     

    Ranadeep Chakravarty

    Network18 Digital has announced the elevation of Ranadeep Chakravarty to Marketing Head of Firstpost, News18 and in.com. In his new role, Chakravarty will lead all marketing, communications and strategic partnerships for Firstpost, News18 (English) and in.com. He will also oversee the public relations and trade communication activities for the three brands.

     

     

    Commenting on the announcement, Azim Lalani, Business Head, English General News cluster, Network18 Digital said: “Network18 is strengthening its foothold in the digital space at a rapid pace. This is visible by the fact that it has acquired a very high number of unique visitors in a short period of time. By bringing the marketing activities of the three properties – Firstpost, News18.com and in.com – under one head, we plan to further align, strengthen and accelerate the growth of immensely popular news portals. Ranadeep has been instrumental in leading the marketing activities and effective brand collaborations at Firstpost. We are confident that his in-depth expertise and exceptional creativity will enable the websites to be recognized as the desired news destination that provides relevant, insightful and hard-hitting news.”

     

    Speaking about his new role, Chakravarty added: “I am excited to undertake the new responsibilities with Network18. It has been a great journey till now. Our efforts have got Firstpost in the Top 5 leading Indian media digital publications. In my new role, the focus will be to continue to engage a diverse set of audience with strong, relevant and original content. I look forward to leading the team and enhancing the brand resonance through innovative ideas, brand partnerships and unique properties across segments.”