MxMIndia

Tag: Impresario Handmade Restaurants

  • With the drama of Bollywood

    Boss Burger rolls out new campaign

    By Our Staff

     

    Boss Burger, centred around the big sandwich, has rolled out a new campaign with the drama of Bollywood. Launched by restauranter Riyaaz Amlani’s Impresario Handmade Restaurants, the tagline is #HitHaiBOSS.

     

    Said Alexander Valladares, Chief Marketing Officer, Impresario Handmade Restaurants: “Boss Burger has always been a dramatic, over-the-top burger, bundled with a lot of quirk. Right from its corrugated hard box packaging with fun messaging to the unique flavours, our burgers come fully loaded with crispy patties, flavourful sauces and more – they are generous and messy in the best way possible. The campaign came alive, paying an ode to renowned bollywood dialogues through Instagram reels. Reels have currently got people hooked so we thought – why not leverage that?”

     

    Added Roshni Kavina, National Creative Head, Impresario Handmade Restaurants: “Reels are a part of our everyday reality.  They are addictive and are curated entertainment shorties at our thumb tips. Merging entertainment with hospitality is what we ace here at Impresario, so promoting BOSS BURGERS on the most engaging platform was an obvious choice. Reels might not have the reach of television commercials but they certainly have no spill overs, engage the exact audience we want to tartare, are cost effective and with a little bit of planning they can be extremely effective for brand growth. Our fresh approach for the BOSS BURGER campaign not only spiralled into thousands of engaging and personalised approaches to our brave story but our customers took ownership of it. Exactly what we wanted. Reels are the new commercials and we are happy to be one of the first ones to ride that wave in the Indian markets.”

     

  • As National Creative Head of the restaurant chain

    Roshni Kavina turns Impresario

    By Our Staff

     

    Roshni Kavina
    Roshni Kavina

    Impresario Handmade Restaurants has announced the appointment of Roshni Kavina as National Creative Head. At Impresario, Kavina will be responsible for leading creative brand development and brand building across Impresario brands including Social, Smoke House Deli and Salt Water Café. Kavina was until recently with the Publicis group as Executive Creative Director.

     

    Said Riyaaz Amlani, CEO & MD, Impresario Handmade Restaurants:  “We are excited to welcome Roshni to Impresario. A new-age creative thinker equally adept at traditional and non-traditional media, Roshni is just the talent to lead the creative teams at Impresario. We are confident that she will use her expertise in design and storytelling in driving growth across the brand and deepening Impresario’s connection with its customers.”

     

    Added Kavina: “The moment I spoke to Riyaaz I knew Impresario was the right fit for me. I wanted to focus on engagement ideas lead by great design and Impresario gives me the opportunity to do just that and a lot more. Being a total foodie – Social, Smoke House Deli, Salt Water Cafe, Mocha among others have been a part of my life pretty much since their launch, and it is an absolute pleasure getting to know what goes on behind-the-scenes of these iconic brands and teaming up to help them reach their absolute pinnacle of success. I am really excited to be here and be a part of team Impresario. I can’t wait to see all that we can achieve across brands.”

     

  • He will lead marketing activations for all brands under Impresario’s umbrella

    Impresario restaurants appoints Alexander Valladares as CMO

    By Our Staff

     

    Alexander Valladares
    Alexander Valladares

    Impresario Handmade Restaurants has announced the appointment of Alexander Valladares as Chief Marketing Officer.

     

    Said Riyaaz Amlani, CEO & MD, Impresario Handmade Restaurants: “We are delighted to welcome Alexander to Impresario. He is a seasoned marketing professional with a proven track record of building marketing and content-led properties, and driving consumer-focussed innovations. We are confident that he will use his experience to deepen Impresario’s connection with its customers and drive growth for us.”

     

    Added Alexander Valladres: “I am thrilled to be part of the Impresario family. Coming from a media background, I’m excited about this leap into the F&B industry and what better way to do that than with one of the most youthful and forward-thinking companies in the country. Impresario has an array of vibrant brands that are big on people, pop culture, and creating great experiences – all of the things that light me up personally and professionally – and I’m excited to bring my learnings to such a collaborative environment. I look forward to continuing to build strong communities around our brands.”