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Tag: Ilaiyaraaja

  • Wavemaker brings them together for Season 4 Stranger Things

    Netflix and music maestro Ilaiyaraaja to join forces

    By Our Staff

     

    Wavemaker brought together an industry first musical association with the music maestro Ilaiyaraaja to compose the title track of Stranger Things Season 4 with an Indian twist.

     

    Said Karthik Nagarajan, Chief Content Officer, Wavemaker India: “When we asked ourselves what is that one name that will resonate with multiple southern states and stand for all things ‘80s, there was only one answer – Raja sir. It has been an absolute privilege to work with him on this. As we listened to the track, he had composed in his studio which was a combination of his signature sounds, ending with the world famous Stranger Things theme, we had goose bumps. Netflix has gone the extra mile in reaching out to new regional audiences with this effort to make Stranger Things available in Tamil and Telugu. Today I’m sure Netflix has won a lot of hearts in the south with this video featuring the Maestro and we at Wavemaker are very proud to have made this happen along with our South entertainment partner One Mercuri and Still Water films. This association marks the beginning of the many firsts beautiful collaborations to come.”

     

  • His first ever composition for a corporate in 40 years

    Ilaiyaraaja composes first corporate anthem for HCCB

    By A Correspondent

     

    Noted music composer Ilaiyaraaja, has composed his first ever music anthem for a corporate brand – Hindustan Coca-Cola Beverages.

     

    Said Kamlesh Sharma, Chief Communication Officer at Hindustan Coca-Cola Beverages (HCCB): “It has taken Dr. Ilaiyaraaja 40 years to find time and compose music for a corporate and we are just blessed that he did it for us. HCCB is a pan Indian company, one of the largest FMCG companies in India, whose operations span from Kutch to Kohima and Kashmir to Kanyakumari. We needed a composition that would denote the vastness of our operation but also the simplicity of our business and the purity in our values.”

     

    Added Prathap Suthan, Chief Creative Officer at BangInTheMiddle, who conceived the brief for the maestro: “To me, HCCB is a river that flows through India with enough and more tributaries – these tributaries being the various products that HCCB manufactures. And much as India has been interacting and continues to interact and prosper along the shores of rivers, is how local communities and the larger nation interacts with and inspires HCCB. When you listen to the track that Ilaiyaraaja has composed, there is a certain flow to the tune. It feels like a river that meanders and cascades through with various layers. The entire tune is very smooth, there are no hard edges. It’s undoubtedly a masterpiece.”