MxMIndia

Tag: Ikea India

  • Focus on festive home syling

    Leo Burnett sets Ikea for festive season

    By Our Staff

     

    Ikea has unveiled the festive season with a musical campaign. Said Anna Ohlin, Country Marketing Manager, Ikea India, on the launch of these campaigns: “At Ikea India, we aim to connect with our consumers on a deeper, meaningful level. The ‘All Things Festive’ campaign is a celebration of India’s festive spirit and highlights how little additions to a space add so much comfort, beauty and happiness. Through these unique narratives, rooted in human emotion, we intend to truly bring our brand closer to our customers.”

     

    Added Pravin Sutar, Head of Creative, Leo Burnett: “The build up to Diwali can be pretty overwhelming for people. All that you see brands say is” buy more, buy a lot… The more you buy, the happier you are, etc. Just buy, buy, buy!” This narrative didn’t quite fit into the IKEA scheme of things – and our vision towards sustainability. We flipped the entire festive narrative and designed a campaign that’s about buying less. “A little Ikea makes everything new”. An idea that celebrates the power of IKEA design, and how it can light up a room with less. All this while keeping a fresh way to tell the story as well.”

     

  • Features their home furnishing products

    Ikea rolls out new campaign

    By Our Staff

     

    Ikea has launched its latest TVC campaign demonstrating multifunctional home furnishing solutions for consumers.

     

    The TVCs capture the essence of Ikea’s mission to create a better everyday life for the many people by providing well-designed, good quality, affordable, and sustainable home furnishing products.

     

    Anna Ohlin, Country Marketing Manager, IKEA India said: “We are aware of the evolving needs of our customers. With our new campaign, we are providing customers with endless possibilities while creating a functional living space for their homes. Our goal at IKEA is to ensure that living in a smaller space doesn’t compromise your comfort. Our TV commercials invite our viewers to discover the endless possibilities of multifunctional furniture and unlock their homes’ potential with IKEA’s home furnishing solutions.”

     

  • Showcases offerings for the various definitions of a family's comfort

    Ikea rolls out new campaign for home furnishings

    By Our Staff

     

    Swedish conglomerate Ikea has launched a new integrated campaign in India across television, OOH, and digital channels. The campaign focuses on Ikea’s wide range of home furnishing solutions. Under this campaign, Ikea has released two TVCs, featuring two of its iconic products for the living room and bedroom.

     

    Commenting on the new campaign, Kavitha Rao, Country Commercial Manager, Ikea India said: “At Ikea, we understand the need of having a home that truly resonates with how our customers feel, and therefore, we have designed our offerings to suit our customers’ needs. We aim to bring great design that is functional and affordable into the lives of our customers and make their everyday better. We offer a wide range of over 8000 products that enable customers to furnish their homes to cater to the diverse needs of the family.”

     

  • To highlight solutions to organise homes better in financially stressed times

    Ikea launches new campaign

    By Our Staff

     

    Ikea has launched a new integrated campaign in India with the tagline “everyday situations, everyday solutions.” The campaign highlights Ikea’s expertise in providing affordable and sustainable home furnishing solutions basis various needs of one’s life at home, especially when many people have tight budgets.

     

    Commenting on the campaign, Kavitha Rao, Country Commercial Manager, Ikea India, said: “We are always passionate about life at home and our home furnishing solutions focus on creating a better everyday throughout the year. This is the time of the year with a flurry of important activities – be it completing our tax calculations on time for the financial year or supporting our children during their exams. It is also the time when money is tight but there are even greater demands at home. It is in this context that our everyday low price and multi-functional products are a great way to meet the many requirements at your home.”

  • Encourages people to make space for growing needs of a family

    Ikea launches ad campaign

    By Our Staff

     

    Ikea has launched a new integrated campaign, the third in the series of the creative platform – “Home Is where it all begins”, across television, OOH and digital channels. The campaign will run on TV in both Telangana and Mumbai markets on regional channels.

     

    Commenting on the campaign, Kavitha Rao, Country Commercial Manager, Ikea India said: “We all have a lot of emotions linked to our homes, we would also like our homes to be functional to support us with the big and small changes in our life. Our needs from our home are growing and changing everyday. Often, we need to be able to do all the things we want to do, within the limited space. When we live with people with different needs, tastes and expectations, it’s no wonder we find ourselves looking for new solutions. The third campaign in the series ‘home is where it all begins’, talks about the most important changes in the living situation of a family by making space for growing needs of a teenager or addition of a furry friend, thereby making space for the family as whole. The four mini ad series talk about slice of life storytelling- positive take on work/study from home, staycation in current reality of life, progressive values showcased with a young boy evolving into a teenager and emotional storytelling with child displaying care and affection. At Ikea, through our wide range of functional and affordable home furnishing solutions, we want to help you unlock space, so that when your life at home evolves, your home can evolve with you.”

     

  • She will lead the company’s total communications portfolio

    Ikea appoints Nivedeeta Moirangthem to head comms

    By Our Staff

     

    Nivedeeta Moirangthem
    Nivedeeta Moirangthem

    Ikea India announced the appointment of Nivedeeta Moirangthem as the Country Communications Manager to lead their total communications portfolio. She will be a part of the Ikea India management team, reporting to Peter Betzel, CEO & CSO (Chief Sustainability Officer).

     

    On being appointed as the new Country Communications Manager, Moirangthem said: “I am excited to take up the new role and to be able to contribute further to build a loved, meaningful and successful Ikea in India. There is so much potential left to explore, connects to build and milestones to celebrate and this we do together, always with our IKEA values as the guiding star. It has been a deep learning experience during these tough times that we all are in, both professionally and personally.”

     

    As communication lead, Moirangthem will work closely with the business and key stakeholders to support Ikea India’s ambitious India expansion plans. She will also be closely involved with transformation initiatives as Ikdea continues its digital transformation journey towards establishing itself as an omnichannel retailer.

     

  • The pitch is “Home Is where it all begins"

    Ikea rolls out new campaign

    By Our Staff

     

    Ikea launched a new integrated campaign, the second in the series of the creative platform – “Home Is where it all begins”, across television, OOH and digital channels. The 360-degree campaign will be live on TV, OOH (outdoor) and digital (YT, FB, IG) and will run on TV in both Telangana and Mumbai markets on regional channels.

    Said Amitabh Pande, Marketing Head, Ikea India: “More than ever, our homes have become our entire world. The home is the source of who we are, what we do, and where we are heading in our lives. Is it any wonder that any change we wish to make in our lives, needs to start at home? Because with change, comes new possibilities and new beginnings. That’s why, ‘home is where it all begins’. This second campaign in the series speaks to one of the most important changes in the living situation of a family – coming of a new baby, and that too during the time of pandemic. When both parents are working (from home), and there is very little help, the only way is for everyone to pitch in. They say it takes a village to raise a baby! This story is about a father playfully training his young son to contribute to taking care of the baby that is due to arrive soon. And how Ikea, through its wide range of functional and affordable home furnishing solutions, is a key enabler to make this journey of change easy and even fun. Because when we share the responsibilities, we grow together as a family. And Make our Everyday Brighter.”

     

     

  • Campaign designed on the principles of Ikea’s six dimensions of sleep

    Ikea’s new campaign urges Indians to sleep better

    By A Correspondent

     

    Swedish retail furniture and home products chain Ikea has launched a new integrated campaign ‘Let’s Celebrate Sleep, Everyday’. Through this campaign the brand wants to urge consumers to sleep well in order to get ready for the festive times.

     

    The ‘Let’s Celebrate Sleep, Everyday’ TVC is followed by a series of digital films which talk about the six key ingredients required for a peaceful sleep, which are comfort, light, temperature, sound, air quality, color and furnishing.

     

    Commenting on the ongoing campaign, Amitabh Pande, Marketing Head, I Ikea India said: “Through this campaign, we want to focus on sleep as a key ingredient to enable us to do all the things we want to do in our lives. Especially during the festive season, when the day’s activities demand higher energy levels from us. In this scenario, a good night’s sleep can help us make the best of our times, spent with friends and family. We are taking small steps to help our people adopt a healthy lifestyle through our wide range of beds, mattresses and sleep accessories, catalyzing the importance of sleep.”

     

     

  • The films have been released on TV in Hyderabad and are available on the Ikea Facebook page

    Dentsu Impact shows how Ikea products talk for themselves

    By A Correspondent

     

    Ikea has released a series of new films on TV and digital to bring to life some hero products from the brand. Every film has one main hero – an Ikea product itself.

     

    Speaking about the films, Ulf Smedberg, Country Marketing Manager, Ikea India: “We at Ikea saw the need early on to find an emotional connection with consumers and their future relationship with our range. In order to de-dramatize and make parts of our range more attractive, inspiring yet even human, we created our new communication campaign which we internally call “Talking products”. In this series of short films, we let some iconic products speak and express their personality, in a fun and engaging way. The reaction so far been very positive, with people finding them to be surprising yet distinctively Ikea.”

     

    Added Megha Jain Sadhwani, Senior Vice President, Dentsu Impact: “The reason why Ikea is the world’s most loved Swedish home furnishing brand is its products, they are the heroes that make this brand what it is. The intent behind this series of films is to introduce these heroes to the Indian audience in a typical Ikea style – simple and playful, and what better way to do this than to let the products do the talking themselves, literally!”