MxMIndia

Tag: IIFL Group

  • IIFL Finance and Rohit Sharma come together to say #SeedhiBaat’

    IIFL Finance signs Rohit Sharma as First-Ever Brand Ambassador

    By A Correspondent

     

    NBFC IIFL Finance has signed up cricketer Rohit Sharma as its first ever Brand Ambassador.

     

    Speaking on the association, R Venkataraman, Managing Director and Co-Promoter, IIFL Group said: “We are glad to announce India’s leading batsman, Rohit Sharma, as IIFL’s brand ambassador. He is renowned for his straight drives. We believe in ‘Seedhi Baat’ or doing business the straight way.  We do this by being customer centric, offering relevant and simple products and ensuring transparency in our processes. Rohit is a living representation of brand IIFL values.”

     

    The first campaign by IIFL Finance with Rohit Sharma, informs a communique, is not a product promotion campaign but a public service message advising people on safety guidelines and rules to follow during lockdown to fight Covid19 outbreak.

     

     

  • Mumbai-based consultancy to handle countrywide strategies across verticals for the conglomerate

    IIFL appoints Pitchfork Partners as strategic communication consultants

    By A Correspondent

     

    Financial services conglomerate IIFL Group has signed Pitchfork Partners Strategic Consulting LLP to advise it on communication initiatives for all its verticals.

     

    Said Nirmal Jain, Founder and Chairman, IIFL Group: “Pitchfork Partners shares the same beliefs and values as us and we are delighted to partner with them for our communication strategy. It’s an exciting phase – IIFL, with a track record of disruptive innovation, is well place to ride the upsurge in financial services on the back of accelerating economic growth. We see a huge opportunity for sustained manifold growth and Pitchfork has the credentials to help us in this journey.”

     

    Added Jaideep Shergill, co-founder, Pitchfork Partners: “The financial services sector in India is exciting. It is also one of Pitchfork’s strengths. IIFL has shared with us an ambitious roadmap and we are looking forward to partnering it in achieving its goals.”