MxMIndia

Tag: IIFL Finance

  • With brand ambassador Tamannaah Bhatia

    IIFL Finance launches campaign

    By Our Staff

     

    Retail-focussed non-banking financial company IIFL Finance has launched ‘Sapna Aapka Loan Hamara Campaign’ with Tamannaah Bhatia as part of its pan-India marketing outreach. IIFL aims to reach 350 million+ consumers with it offerings over the next six months through the campaign and improve its leadership position in gold loan, home loan, business loan and microfinance loan segments.

     

    The marketing film, directed by filmmaker Himashu Tiwari, is running across TV, digital, cinema, Radio and print media among others. It is aimed at unbanked and underbanked segment of customers with growing credit needs.

     

    Commenting on the brand film launch, Manav Verma, Chief Marketing Officer at IIFL said: “We believe in the power of small entrepreneurs in running Indian economy. All they need is credit at the right time, which IIFL Finance understands the best. ‘Seedhi Baat’ or ‘straight talk’ is the underlying theme of all our business dealings and brand philosophy.”

     

    Here is the link to the film

    https://www.youtube.com/watch?v=dM8JGiH0P7U

  • The campaign has been conceptualised by Burgundy Communications led by senior ad industry professional Subhrajit Kar

    IIFL gets Burgundy to craft ‘Seedhi Baat’ with Rohit Sharma

    By A Correspondent

     

    IIFL Finance has launched its Brand Ambassador cricketer Rohit Sharma to communicate the value and meaning of its credo ‘Seedhi Baat’.

     

    In a series of three TV commercials each featuring a slice-of-life situation, Sharma delivers the message of via commitment, valuing relationships, and honesty.

     

    Said Nirmal Jain, Chairman  and CEO of IIFL Finance: “One of the key reasons of IIFL’s success has been in relentlessly keeping our customers’ interest above all else. Therefore, it is important to be absolutely transparent and flexible at the same time. Much like our choice of ambassador in the superbly talented Rohit Sharma who is cherished by the nation for his clean shot selection and effective approach to batting. Even as a leader, he leads from the front. We liked the idea behind the TVCs and resonated well with the campaign thought of Seedhi baat”

     

    The campaign has been conceptualised by Burgundy Communications led by senior ad industry professional Subhrajit Kar. Added Kar: “Seedhi Baat is even more relevant in today’s times when the common man is faced with financial challenges and uncertainty; they need someone who talks straight. Someone who truly partners you and is on the same side of the table.”

     

    The films have been directed by film-maker Rensil D’Silva. Said D’Silva: “Every day. we come across people who either avoid commitment or are not completely honest with us. Using light humour, these three stories present relatable situations, in which we expect but do not always receive honest answers. The idea to integrate Rohit Sharma within the storyline was key to bringing alive the proposition in a credible and memorable manner without being preachy.”

     

     

  • IIFL Finance and Rohit Sharma come together to say #SeedhiBaat’

    IIFL Finance signs Rohit Sharma as First-Ever Brand Ambassador

    By A Correspondent

     

    NBFC IIFL Finance has signed up cricketer Rohit Sharma as its first ever Brand Ambassador.

     

    Speaking on the association, R Venkataraman, Managing Director and Co-Promoter, IIFL Group said: “We are glad to announce India’s leading batsman, Rohit Sharma, as IIFL’s brand ambassador. He is renowned for his straight drives. We believe in ‘Seedhi Baat’ or doing business the straight way.  We do this by being customer centric, offering relevant and simple products and ensuring transparency in our processes. Rohit is a living representation of brand IIFL values.”

     

    The first campaign by IIFL Finance with Rohit Sharma, informs a communique, is not a product promotion campaign but a public service message advising people on safety guidelines and rules to follow during lockdown to fight Covid19 outbreak.