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Tag: IIFA

  • The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services

    Wizcraft begins ops in Singapore

    By A Correspondent

     

    Widely renowned for their brand activation and events, Wizcraft International Entertainment Ltd has opened their international base in Singapore. The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services covering ground, digital, display and brand property creation.

     

    Wizcraft has been in the forefront of some of the largest events and entertainment spectaculars, including the ICC World Cup’s Opening ceremony in Dhaka, Bangladesh, cricket-activation in Sri Lanka and the closing of the ICC World Cup in India; the Opening and Closing ceremonies of the Commonwealth Games in New Delhi, 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the National Games Opening and Closing ceremonies, the Oman Tattoo showcase of the armed services of the Sultanate of Oman, the Handover ceremony of the Commonwealth Games in Melbourne, and  The Unforgettable Tour (Indian Cinema’s biggest concert that travelled across Toronto, Trinidad, LA, San Francisco, Houston, Atlantic City, Chicago, New York and London bringing together the greatest icons of the Indian Film Industry). Over two decades, Wizcraft has etched its mark in history.

     

    Wizcraft has focused its brand management skills, creativity and marketing acumen to create market leader event brands such as the International Indian Film Academy Awards and Weekend (IIFA), the Global Indian Music Academy Awards (GiMA), the Green Globe Awards and the Kingdom of Dreams, a destination that offers a unique experience of theatre, cuisine, arts, crafts and folk performers.

     

    Sabbas Joseph, Director, Wizcraft International Entertainment Ltd. said: “Wizcraft has always serviced global brands across the region. We are certain that our team being closer to the centre of decision-making for the APAC region will ensure that we can influence the market trends positively and create partnerships that will deliver brand messaging across the region.”

     

    Andre Timmins, Director, Wizcraft International Entertainment Ltd. said: “Wizcraft has taken significant leaps in terms of growth in the last decade and this reflects in the scale and magnitude of the events that we have done. Asia represents significant growth opportunities for Wizcraft and a globally connected city like Singapore is the best step to further expand the Wizcraft empire. This establishment will be an important growth market for our unique offerings over the years.”

     

    Ajay Rao, Vice President, South East Asia & Pacific Region, Wizcraft International Entertainment Ltd. said: “We look forward to leveraging our worldwide experience to deliver integrated services of International quality and range to consumers in Singapore. Being a cosmopolitan city-state Singapore has highly skilled resources and offers a conducive environment to creative and knowledge-driven industries. We look forward to our associations here and also plan to add to our service offerings as demand grows”

     

    Established in 1988, Wizcraft International Entertainment Ltd is now India’s leading Communication and Entertainment Company, integrating strategy, creativity and technology to provide Interactive Entertainment & Event Solutions to a global audience. The pioneer of many extravagant and mesmerizing events, Wizcraft has been instrumental in shaping the event management industry in India.

     

  • The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication

    Zzebra PR wins Gold from PRCI for their work on promoting IIFA Awards

    By A Correspondent

     

    Zzebra Public Relations has won the Gold in the Best Case Study from Public Relations Council of India (PRCI) for the outstanding work done in promoting the International Indian Film Academy(IIFA) Awards for its client Wizcraft International Entertainment Pvt. Ltd.

     

    The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication across key mainstream and regional publications, magazines, the online space, and television networks. The plan comprised of proactive and innovative PR activities to strengthen IIFA’s key attributes of being the global, glamorous and credible awards ceremony.

     

    Pooja Chaudhri, Joint Managing Director, Zzebra PR said: “Our understanding of the entertainment/lifestyle sector and media expertise is unmatched. Our domain knowledge on large scale events, both in entertainment and lifestyle, and our media networks across the country are our key strengths. We have successfully handled on-going communication for IP entities and large-scale events to the satisfaction of our discerning clients. Additionally, our understanding of media and their requirements when dealing with large international events and celebrity icons helps us to achieve better results for maximum client impact.”

     

    Zzebra PR is a leading communication company headquartered in Mumbai. Its portfolio of clients is spread across different industry sectors such as sports, entertainment, lifestyle, real estate, technology, automobile, retail and hospitality, among others. Zzebra is part of Concept Communication,India’s largest independent advertising agency.

     

  • IIFA puts the spotlight on the South Indian film industry to make itself heard and seen on a wider stage.

    Move to promote South Indian film industry globally

    By A Correspondent

     

    The Federation of Indian Chambers of Commerce and Industry (FICCI) recently concluded the third Media and Entertainment Business Conclave (MEBC) 2011 in Chennai. The two-day conclave in Chennai welcomed the recommendation from Wizcraft International, that the South Indian film industry join hands to create a global platform which presents the South Indian film industry at key markets across the world.

     

    Sabbas Joseph, founder-Director at Wizcraft International, the global event management and communication company, shared the IIFA success story, wherein key global markets were opened and quantum growth was achieved by the Hindi film industry. The IIFA story also demonstrated the attention that is being given to Indian culture and business by global counterparts, he said.

     

    The weekend for the South Indian film industry would be a huge step towards recognizing the growing importance of South Indian cinema, by celebrating it on a global platform. Joseph spoke of IIFA being a channel for the expansion of the regional film business, generating revenues from International avenues.

     

    Mr Joseph added, “The talent in the South Indian film industry is enormous. We wanted to seize this opportunity to establish a platform for talent to be promoted and honoured on a national level and international level for South Indian films. Regional Indian cinema has grown into a global phenomenon and we would surely look at promoting and leveraging it on a global platform through brand IIFA.”

     

    Pioneered and executed by Wizcraft International, the International Indian Film Academy (IIFA), is supported by key members of the Indian film fraternity. IIFA is the most respected South Asian film academy and its main highlight, the IIFA Weekend and Awards, are India’s biggest media event, with a viewership of almost 600 million worldwide.