MxMIndia

Tag: Ignitee

  • Delhi Duty Free has appointed digital marketing agency Ignitee Digital to manage their social media campaigns and digital communication

    Delhi Duty Free assigns digital mandate to Ignitee Digital

    By A Correspondent

     

    Delhi Duty Free has appointed digital marketing agency Ignitee Digital to manage their social media campaigns and digital communication. Delhi Duty Free had increased its engagement on Facebook and Twitter since last year, and aims to cement its online presence to inform, educate and influence consumers’ buying behaviour.

     

    Delhi Duty Freehopes to increase its interface and engagement with current and potential international travellers and offer updated data about the various activities and promotions about the brand. Through the association with Ignitee, Delhi Duty Free will seek to leverage the digital platform and build a unique brand image. Ignitee will manage not only its consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

     

    Atul Hegde

    Atul Hegde, CEO, Ignitee Digital Services commented, “We are extremely excited to create a 360-degree digital experience for Delhi Duty Free, leverage this opportunity and create many innovations and help create a distinct image of the brand in the minds of consumers and also bring many ‘firsts’ in this space for our category.”

     

    Abhijit Das, Head of Marketing, Delhi Duty Free, said, “Being the single largest duty free retail operator in India, Delhi Duty Free looks at introducing its one-of-a-kind products to the audience and give them a chance to interact and engage with the brand on the digital and social media platforms. We want to bring our target audience closer to the brand through our digital activities and for this we have brought Ignitee Digital on board. Ignitee has been one of the key players in the digital marketing arena and their expertise and ingenious thinking will surely help the brand grow.”

     

  • Peers and friends remember V Ramani as a true champion of the digital media, long before most others in the industry

    Industry remembers V Ramani’s path-breaking work

    By A Correspondent

     

    V Ramani

    August 1, 2012 will be remembered as a sad day for  digital media as V Ramani, the man who championed the sector way before most others, , passed away. A prayer meeting will be held in his memory at 6pm on August 3 at the Bombay Tamil Sangham Hall in Sion in Mumbai.

     

    Mr Ramani worked as a media professional for nearly three decades, with years of experience in advertising with stints at Lintas, Draftfcb Ulka, McCann Ericsson, Contract and Euro RSCG.

     

    Mr Ramani helped establish Internet and Mobile Association of India (IAMAI) and was also the first Indian Cyber Jury Member at the Cannes. He is the Co-founder, Ignitee, and also the man behind the first ever branded programmes (Surf Mashoor, Philips Top 10).

     

    In 2011 he launched Pariental Innovative Solutions, a full service cross media consultancy and planning company, along with Harminder K Datta as co-founder and principal consultant.

     

    Remembering Mr Ramani, Ravi Deshpande, Chairman and Chief Creative Officer, Contract Advertising said: “From what I recollect during my brief interaction with V. Ramani at Contract, he was truly a passionate person and a professional who would always be committed to the task at hand. Sadly, today media industry has lost an important contributor.”

     

    Ishan Raina, MD and CEO, OOH Media remembers Mr Ramani as an outstanding mediaperson and a loyal friend: “He was an outstanding media person with a high degree of intelligence, and a loyal and an emotional friend. He would be remembered for a lot of path breaking initiatives, right from Philips Top 10 which is the first sponsored programme on television 25 years ago to various internet initiatives. But he would also be remembered as a good friend.”

     

    Said Atul Hegde, CEO, Ignitee Digital Services: “V Ramani was a true trailblazer, always pushing the boundaries to see new ideas come to light. He gave us gems like Philips Top 10; was the first jury member at Cannes for the digital category and always had an eye for great talent. He mentored many a career in the media industry and will always be remembered for making the media function in an ad agency ‘Creative’.”

     

    Even Twitter was abuzz after media professionals heard about Mr Ramani passing away, Former CMO, Tata Teleservices, Lloyd Mathias tweeted: “RIP V Ramani. A man who embraced digital long before it became fashionable.”

     

    Karthik Nagarajan, National Director, Social and Insights, Group M tweeted: “Just heard about V Ramani. Feel genuinely down. Rarely happens with someone you knew only professionally.”

     

    Lakshmipathy Bhat, Advertising Professional, New Media Enthusiast, Vice President, Draftfcb+Ulka - Bangalore tweeted: “Ad Industry veteran V Ramani passes away – he was one of the earliest in the digital space inIndia. Sad.”

     

    Dhunji S Wadia, President, Everest Brand Solutions, tweeted: “Sad to hear the news of V Ramani. RIP.”

     

    Faisal Farooqui, Founder – CEO, Mouthshut.com tweeted: “RIP. Ramani was one of the first who loved Mouthshut. Will miss him.”