MxMIndia

Tag: Ignitee Digital

  • Vijayant will be responsible for forging new alliances in addition to implementing world partnership programmes of GroupM

    Motivator appoints Vijayant Dhaka

    By A Correspondent

     

    Vijayant Dhaka

    Motivator has appointed Vijayant Dhaka as National Head of Digital Trading. His role will involve streamlining digital channel planning strategies and integrating new trading platforms and practices, besides leading the trading desk for clients.

    Dhaka joins Motivator from Ignitee Digital which is now a part of New Digital, Singapore, where he was involved in driving business growth by tapping into performance media clients. He has also been an early stage team member at Octane, and founding team member at Policybazaar. At Policy Bazaar, he set up a customer facing team while at Octane, he was the business head and drove international expansion into South East Asia, Middle East & South Africa.

    Commenting on his new role, Dhaka said, “With ever growing digital and mobile penetration in India, we are up for challenging yet exciting times ahead, next 3-5 years will revolutionize the media industry. Motivator thinks alike and is well poised to move at a faster pace than the industry, with investments in right technologies and people. I’m looking forward to this journey.”

     

    V.Narayanan

    Dhaka will be based out of Gurgaon and will report into V.Narayanan, Chief Growth Officer.

     

    Speaking on this development, V.Narayanan said, “Motivator has restructured its digital offering to put new media at the centre of the agency’s offering. Vijayant’s appointment is part of Motivator’s plan to accelerate & enhance the value through better trading and partnership practices. He would play a pivotal role in driving digital efficiencies by cloning best in class processes of GroupM and forging new partnerships that transcends our innovative digital offering to our clients.”

     

  • Through this association, Breakthrough seeks to leverage the digital media platforms to educate the audience by establishing meaningful conversations

    Breakthrough hands over digital duties to Ignitee Digital

    By A Correspondent

     

    Global human rights organization Breakthrough, has appointed Ignitee Digital as its digital agency. Breakthrough seeks to prevent violence and discrimination against women by transforming the norms and cultures that enable it. Through this association, Breakthrough seeks to leverage the digital media platforms to educate the audience by establishing meaningful conversations and building a critical mass of change agents worldwide. By building an active presence on social media through its collaboration with Ignitee, Breakthrough intends to build a Breakthrough Generation-whose bold collective action will deliver irreversible impact on the issue of violence against women.

     

    Launched in 2000 by Indian-American human rights activist and cultural entrepreneur Mallika Dutt, Breakthrough has expanded online with a view to serve as a common platform for women’s general well-being, building a support network and advocate for gender equality and women’s rights.

     

    Ignitee has been appointed by Breakthrough to manage the #Selfies4School digital campaign to create a platform through which users can upload selfies and promote the campaign on their social media profiles.

     

    “At Breakthrough our aim is to make human rights real and relevant to everyone by creating innovative, relevant multimedia and pop culture that bring human rights issues and values into the mainstream. The Vodafone Breakthrough Selfies4School campaign is a call to educated, urban men and women to join our effort to delay the early marriage of girls till they attain legal age. By sending in selfies to join this campaign, one will not only ensure the resources to support the right to education for girls, but also endorse the courage of girls to fight against odds like poverty, gender discrimination and child marriage to realize their dreams,” said Sonali Khan, Vice President and Country Director, Breakthrough India.

     

    The Ignitee team is also responsible to revamp the Breakthrough website which will focus on how the users can join hands with Breakthrough and work with them. Through this website, Ignitee aims to create innovative, relevant multimedia tools and programs-from short animations to long-term leadership training-that reach individuals and institutions where they are, inspiring and equipping them to build a world in which all people enjoy their human rights. With an active presence online and a revamped website, Breakthrough will be able to engage with its followers and registered users, send them relevant invites for events based on their location and other parameters.

     

    Atul Hegde

    On this strategic partnership, Atul Hegde, CEO, Ignitee said, “We are extremely delighted to be associated with Breakthrough and look forward to support the campaigns with Ignitee’s expertise in the digital space. We are looking at building engaging content which will help bring a notable positive difference to the lives of all women and lead to a better society to live in. We, at Ignitee, will create unique and innovative campaigns reflecting the needs of the users and connect with them on a personal level by providing useful information to users and encourage them to join in the various initiatives.”

     

    Ignitee had previously been associated with cause marketing initiative like Be Brave (Godfrey Phillips India) and NGO like YouWeCan (Yuvraj Singh Foundation).

     

  • Integrated businessframework to deliver 25 end-to-end social use cases

    Ignitee unveils Social IQ

    By A Correspondent

     

    Ignitee Digital, a TO THE NEW group company,has announced the launch of Social IQ, an integrated Social CRM offering.The solution is designed to enable brands to harness the power of social media beyond advertising and derive tangible business performance.

     

    Social IQ’s business framework offers an industry-leading bouquet of25 end-to-end Social CRM use casesranging from strategy, engagement, response management, creative, contentand analytics, underpinned through a strong layer of technology. Social IQ will leverage social platforms to empower various business functions including product innovation, sales & marketing and customer experiences, as brands seek to become more relevant to the social and mobile first consumer.

     

    Atul Hegde

    Commenting on the launch of Social IQ, Atul Hegde, CEO, Ignitee Digital stated, “The penetration of social media across all demographics of consumers has created a huge opportunity for brands and organizations to use social media for business.TO THE NEW developed Social IQ after much research and feedback and Ignitee Digital is well positioned to deliver this using our innovative SMACK services and proprietary technology platform.”

     

    With more than 150 clients globally, TO THE NEW is one of the only digital service providers with specialized centers of excellence around Content, Analytics, Marketing and Technology. Social IQ aims at integrating best practices around each of these to help brands in every step of the way accomplish social for business – from building social strategies to implementing integrated technologies and running these processes on behalf of clients.

     

  • Ignitee Digital Services has been signed on as the digital marketing partner by American Swan, the global online and lifestyle brand owned by The American Swan Lifestyle Company

    Ignitee bags digital duties of American Swan

    By A Correspondent

     

    Ignitee Digital Services has been signed on as the digital marketing partner by American Swan, the global online and lifestyle brand owned by The American Swan Lifestyle Company.

     

    Ignitee Digital Services will undertake to establish a strong digital footprint for American Swan in the fast growing Indian lifestyle and fashion segment. It has developed the corporate website for American Swan and will now manage the brand’s social media campaigns and communication across assets including Facebook, Twitter, Pinterest and YouTube. Additionally, Ignitee will also manage the digital media planning and buying for the brand across platforms.

     

    Atul Hegde

    Atul Hegde, CEO, Ignitee Digital Services, said, “The fashion and lifestyle segment in e-commerce has shown the largest growth this year. It’s a crowded but very exciting space to be in. American Swan with its globally designed products is uniquely placed to leverage this booming trend online. Ignitee will put all its might in making American Swan one of the premier fashion brands online.”

     

    According to a recent report by Google India, apparel and accessories has emerged as the second biggest product category with 30 percent market share in the e-commerce space. Other categories that have witnessed a significant growth online include beauty and personal care with 10 percent, and home and furnishing with 6 percent market share respectively.

     

    On partnering with Ignitee Digital Services, Anurag Rajpal, Director and CEO, The American Swan Lifestyle Company said, “The American Swan brand has been conceived and developed to be aspirational, accessible and affordable. We aim for a differentiation through our brand proposition and positioning to offer affordable luxury to an aspiration-led audience. We want to bring our target audience closer to the brand through our digital activities and for this we have brought Ignitee Digital on board.”

     

  • Ignitee will help Fujifilm's youthful and contemporary brand imagery in sync with its technically-superior product range

    Fujifilm awards digital mandate to Ignitee

    By A Correspondent

     

    Fujifilm India has appointed digital marketing agency Ignitee Digital to manage its social media campaigns and digital communication. Fujifilm India, which has been already very active on Facebook has decided to aggressively explore and leverage the social media platform and Ignitee will help them establish the youthful and contemporary brand imagery it seeks.

     

    Fujifilm hopes to connect with the tech-savvy Indian youth and aims to provide consumers with more opportunities to interact and engage with the brand. Towards this end, Ignitee will manage not only consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

     

    Ranjoy Dey, COO, Ignitee Digital Services commented, “We are thrilled about partnering with Fujifilm. The digital camera segment is extremely cluttered, and every brand is vying for consumers’ attention on digital and social media. We are looking forward to the unique challenge to create a distinct and cutting-edge platform on digital media for the brand. We strongly believe that our approach and ideas for Fujifilm will bring forward the unique value proposition of the brand and its products – attracting the right set of consumers for an engaging interaction.”

     

    Ignitee Digital’s integrated service offering that varies from social media optimization to online reputation management to developing creative campaigns will bring dynamism and an increased level of consumer engagement in Fujifilm’s initiatives. “We are establishing Fujifilm as a brand that’s constantly focused on delivering more value for the consumer. While we are delivering that through our innovative and technically-superior product range, we want to further establish our value proposition by giving the consumers more opportunities to interact and engage with the brand & the product range on the digital & social media platforms. In our competitive market segment, through Social Media as a key medium, Fujifilm intends to highlight its young and contemporary brand imagery and bring its target audience closer to the brand. For this, we have chosen Ignitee Digital as our partner, keeping in mind their expertise and differentiated thinking on utilizing social media for leading brands. We are looking forward to an exciting association,” said Sriwant Wariz, National Marketing Manager, Fujifilm on getting Ignitee Digital Services on board.