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Tag: Ignitee Digital Services

  • Family and friends held a prayer meeting to pay their final tribute to the man who championed the cause of digital media

    Family and wellwishers bid farewell to V Ramani

    V Ramani

    By A Correspondent

     

    Family and friends of late Mr V. Ramani held a prayer meeting on Friday evening at Bombay Tamil Sangham Hall to pay their final tribute to the man who championed the cause of digital media even before it became a sensation. Apart from family members, friends and other wellwishers from the industry were present at the prayer meeting.

     

    Mr Ishan Raina, MD and CEO, OOH Media, Mr Atul Hegde, CEO Ignitee Digital Services, Ms Harminder K Datta, Co-founder and Principal Correspondent, Pariental Innovative Solutions, Mr Sandip Tarkas, CEO Future Media and other well known dignitaries attended the prayer meeting.

     

    Family and friends remembered him as the man who was a perfectionist – passionate about sports, particularly cricket and a man who was fun loving, hardworking who always wanted to win. The prayer meeting started with a traditional Sanskrit prayer followed by family, friends and colleagues paying their final tribute to Mr Ramani.

     

    Mr Hegde remembered Mr Ramani as a man who got joy from the smallest things; who loved cricket and bonded well with those who loved that sport. He also defined Mr Ramani as a man known for his passion for work and sports. He also observed that it did not matter who his clients were – big or small, the passion remained the same.

     

    Ms Datta said that one of the things she learnt from Mr Ramani was that an idea could come from anyone. She remembered Mr Ramani as a man who was dominating but, at the same time was a childat heart, and very honest. She also said that the journey at Pariental Innovative will not end because Mr Ramani has given them a dream through which he will always be with them.

     

    One of Mr Ramani’s ex-colleague from Contract Advertising, Ms Devika Sharma, now Executive Director, Lowe Lintas remembered Mr Ramani as a man who always enjoyed a good fight; a man who always worked with passion and dedication, always wanting to climb new heights.

     

  • Mr Dey will be based at Ignitee’s Gurgaon office – managing the business across the offices of Ignitee in Delhi, Mumbai and Chennai

    Ignitee appoints Ranjoy Dey as Chief Operating Officer

    Ranjoy Dey

    By A Correspondent

     

    Ignitee Digital Services, the digital marketing & media agencies, appointed Ranjoy Dey as Chief Operating Officer. Mr Dey will be based at Ignitee’s Gurgaon office – managing the business across the offices of Ignitee in Delhi, Mumbai and Chennai.

     

    Mr Dey will be responsible for leading all aspects of marketing and operations for Ignitee, aligning the marketing strategy and brand positioning for the company’s growth in the fast evolving digital advertising industry. He will report to Atul Hegde, CEO, Ignitee.

     

    Mr Dey is a Sales & Marketing professional with 18+ years of experience; as Operations & Business Head in Agencies, he has handled & led large-scale Marketing campaign operations & project management – while managing large & diverse teams across the country. He had also taken up roles to set-up and lead e-Marketing & CRM functions from scratch in several IT & eLearning companies.

     

    Commenting on this development, Atul Hegde said: “Ranjoy joins Ignitee as we continue to expand, and offer our best practices to customers. We are very focused on bringing great value across our digital products and solutions, and Ranjoy’s appointment is central in helping us to achieve this. With his vast experience in successfully creating & delivering interactive marketing solutions and effectively managing diverse resources, he is the ideal person to help us achieve our growth goals and country-wide consolidation.”

     

    Mr Dey said: “I am excited to take up this role as the growth driver for Ignitee. Ignitee has been doing some amazing work for their clients and the time is right to expand the business when clients are looking at differentiated marketing solutions while enhancing their digital footprint.”

     

     

  • The very fact that large clients are investing in digital media shows that clients are spending serious amount of money to manage digital, says Atul Hegde

    Atul Hegde on why Digital is no longer New Media

    By Atul Hegde

     

    1. Serious spenders on traditional medium are now leading the way in digital spends

    When advertisers from the auto sector, FMCG, Corporate brands, Consumer Durables and other serious spenders, which for long have been spending heavily on traditional medium, begin to spend heavily in the digital media, it is the first indication that digital is no longer a new media.

     

    2. Large clients now have digital media/brand manager

    The very fact that large clients are investing in digital media, whether they are from the auto sector, telecom, FMCG’s, consumer durables  and so on, they have today either digital media managers or digital brand managers. This, in itself, shows that clients are spending serious amount of money to manage digital.

     

    3. Senior clients are regular consumers of the medium

    For any medium to succeed it is important that people who are buying it are also consuming the same medium because only when they consume that media will they realize the power of that media for their brands. Today there are senior clients who have become regular users of the medium.

     

    4. Movies and Cricket video consumption on digital has exploded

    Clients go where there are eyeballs, and inIndiawe view more than we read.Indiais a country where we consume films and cricket, both of which are heavily consumed on the internet. For instance IPL online has seen more viewership this year than the year before. Therefore, the more videos we have on movies and cricket, the more the audience will spend time viewing the videos and as a result, more advertisers will spend money on that medium. The explosion of video consumption inIndia, therefore, is bringing in more serious advertisers to digital media.

     

    5. Emergence of digital media awards (last count there were more than half a dozen)

    Today we find so many digital media awards, which only mean that clients are keen to win awards for digital. In fact, awards are a good way to boost the medium.

     

    Atul Hegde is the CEO, Ignitee Digital Services Pvt. Ltd