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Tag: ignite mudra

  • The campaign focuses on safety, longevity, and fuel-efficiency of Michelin tyres

    Ignite Mudra brings the Michelin Man back on the outdoor landscape

    By A Correspondent

     

    Tyre manufacturer Michelin is back on the Indian outdoor landscape putting its iconic brand mascot, the Michelin Man in a new brand awareness campaign. The campaign tagline ‘For those who drive the change’ focuses on safety, longevity, and fuel-efficiency of Michelin tyres.

     

    Ignite Mudra won the OOH mandate to strategically design and execute the campaign. The campaign has been crafted to endorse and to create awareness about the brand targeting the car owners who seek premium driving pleasure. The campaign has been executed across 15 cities including metros’ and mini- metros.

     

    Said Saradamani Dey, Director – Digital, Brand and Image, Communications, Africa India Middle East, Michelin: “Michelin India’s #IndiaDrivesChange is our commitment to be a reliable partner in progress. We have weaved this ethos in this 360 degree communication approach, with OOH as a key pillar. We are happy with the innovations that Ignite Mudra has been able to bring in this space,”

     

    Added Gour Gupta, Founder Tribes & MD Ignite Mudra: “I feel extremely proud of our association with Michelin and would like to thank the client in trusting us with their OOH mandate. Our endeavour is always to deliver beyond the expectation of our esteemed clients. A brilliant creative by Michelin and backed with superior planning and execution has created a huge impact for the brand.”

     

     

  • Gour Gupta of Tribes acquires Clear Channel India’s stake. DDB Mudra Group to continue as a minority stakeholder in the JV

    Clear Channel Mudra rebranded to Ignite Mudra

    By A Correspondent

     

    Gour Gupta, CEO at erstwhile Clear Channel Mudra and former CEO at Platinum Outdoor, has acquired Clear Channel India’s stake in the JV which has been rebranded to Ignite Mudra. An outdoor industry veteran with more than two decades of experience, Gour has a rich experience in building organizations in this space.

     

    Ignite Mudra will focus on brand solutions through OOH, Promotions and Retail marketing. In a complex marketing environment where iconic brands have acknowledged the power of the experiences and engagement, this agency will help ‘Ignite’ it’s clients’ presence across these touch points.

     

    Commenting on this venture Gour Gupta said, “It is an exciting time to be a part of the marketing services industry. The success we have achieved as Clear Channel Mudra has given me the confidence to take the next step in our growth journey. Along with the team, I am excited at the prospect of what lies ahead for Ignite Mudra. We have already begun initiatives in emerging areas like sports and youth marketing. I would also like to express our gratitude to our clients whose faith in us has been a key driver of our success. Also, we are where we are today because of the team that has contributed to our success and has grown along with the organization.” Additionally he said, “Ignite Mudra is a future ready organization, being ‘digitally enabled’ seems to be buzzword that is thrown around when actually it is now a part of the basic hygiene checklist for any organization, as has been the case with Ignite Mudra. We are here to ensure that we deliver brand solutions that solve our clients’ business challenges in the most effective and efficient manner possible.”

     

    Ignite Mudra will continue working with the clients of erstwhile Clear Channel Mudra which includes – Bata, Budweiser, Clinton Health Access Initiative, Dunkin Donuts, Godrej, Healthkart, Honda, ITC, Michelin, Patanjali, Pepsico, Puma, Reliance Jio, Snapdeal, Sony, Telenor, Vodafone and Worldwide Media.

     

  • Ignite Mudra wins Rotomac Pens mandate for branding, creative

    Rotomac’s the write stuff for Ignite Mudra

    Rotomac Pens, a leader in the writing instruments market in India has appointed Ignite Mudra as its strategic partner to handle branding and creative duties for its corporate brand and for the writing instruments brands.

    Commenting on the development, Mr Rahul Kothari, President, Rotomac said, “The last decade has been exciting with the entry of many players and competition heating up. The market itself is undergoing a tectonic shift with increasing literacy and evolving tastes of the Indian consumer. In this challenging scenario, we needed a strategic partner who truly understands the Indian consumer as well as the nuances of the writing instruments market. Our interactions with Ignite Mudra have cemented our belief that they are the ideal partner to drive exponential growth for brand Rotomac in the coming years. We’re looking forward to a long-term relationship with them.”

    Commenting on winning this account, Mr Sudarshan Banerjee, Head – Ignite Mudra said, “Rotomac is a prestigious win for us. The brand is a leader in its business and has a strong residual image in the consumer’s mind. The challenge is exciting because we’re talking about a market where most of the purchases are ‘brand agnostic’ since the consumer doesn’t really pay too much attention to the brand of pen he/ she uses. Our approach on how we will get such a consumer to show discernment towards brands is what has won us the business.”

    Ignite Mudra has built memorable brands for several entrepreneurial ventures in the past three decades, such as Reliance (Vimal), Rasna, Dhara, Paras Pharmaceuticals (Itchguard, Dermicool, Moov, Krack, Recova, Livon), Electrotherm (YObykes), Zydus Cadila (Nutralite, Sugar Free, Everyuth) and many others. This legacy has given Ignite Mudra an intuitive understanding of the brand building needs of entrepreneurs.