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Tag: Iftekhar Ahmed Siddiqui

  • The media campaign was complemented compelling communication and QR codes that led to e-commerce websites

    Times OOH executes innovative QR campaign for iBall

    By A Correspondent

     

    Times OOH recently engaged Mumbai airport passengers with iBall-branded charging stations and QR codes to buy the brand’s power banks online. Installed at every nook and corner of the airport across 72 media outlets with a total of 144 faces, the media campaign was complemented compelling communication and QR codes that led to e-commerce websites.

     

    Said Iftekhar Ahmed Siddiqui, Vice President, Marketing – iBall: “The USP of the campaign was its location and contextual communication: Talking about a product wherein you can’t ignore it. Promoting power banks at airport mobile charging stations is spot-on. That’s what we did, we have identified the location, selected a product and put up classic, evergreen communication that the travellers just can’t ignore. We used popular OTT, gaming and social media apps in our communications that often consumes the maximum battery life of your devices. We told the users, you can continue watching, playing or texting if you have iBall power bank with you.”

     

     

  • The company will be responsible for full funnel marketing solutions for a wide range of iBall products

    Gozoop bags integrated marketing mandate for iBall

    By A Correspondent

     

    Gozoop has bagged the integrated marketing mandate for home-grown tech accessory brand, iBall. As a part of the mandate, the company will be responsible for full funnel marketing solutions for a wide range of iBall product launches which includes various tech accessories and IT peripherals.

     

    Ahmed Aftab Naqvi

    Commenting on the win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said: “When brands take us on board as their trusted advisors with an equal seat on the table and not just another agency, is the space where we do some of our best work. It is also the space that Gozoop is actively chasing as part of our vision. We are honoured that the iBall board and management has chosen us as their one-stop integrated solutions partners for consulting and marketing — both traditional and new-age digital. Over the years we have built 360-degree strategies, creative and media under one roof and ready and committed to delivering the best enroute building iBall as one of the most loved brands not just in India, but in the world.”

     

    Iftekhar Ahmed Siddiqui

    Speaking on the association, Iftekhar Ahmed Siddiqui, Vice President – Marketing, iBall added: “iBall has its eye set on engaging and communication with the new-age generation that is tech savvy and demands best in class features from their gadgets to use them efficiently. Our products deliver just that, therefore to achieve this we are excited to partner with Gozoop for integrated marketing solutions. Glad to see creative minds come together to help us accelerate our business journey.”