MxMIndia

Tag: Idi Srinivas Murthy

  • The e-commerce firms could generate for 40% of their annual sales this festive season

    Acche Din as ecom players expect $4bn sales this Puja/Dassera-Diwali-Xmas

     

    By Anjal Agarwal

     

    E-commerce firms are running their preparations for the coming festive season at full steam, expecting sales to the tune of Rs 25,600 crore ($4 billion). The festive months from October-December are expected to account for 40% of the $10-billion annual sales e-commerce firms are likely to record this year, according to management consulting firm Technopark Advisors. The industry had reported $7 billion sales in FY15, with 40% sales coming during the festive season, the firm’s senior vice-president Ankur Bisen said.

     

    Online marketplace Snapdeal, which saw a 15x increase in traffic last Diwali, is strengthening all aspects of business operations, including logistics, supply-chain, financial and technological support, Idi Srinivas Murthy, senior vicepresident, marketing, Snapdeal said. “We have launched faster last-mile delivery solutions and a refreshed user interface. We are also developing a host of solutions for our 1,50,000 sellers,” he added.

     

    Two major areas come into sharp focus as dozens of etailers jostle with each other for greater share of festive spends – delivery performance and customer satisfaction.

     

    Mumbai-based furniture and home products marketplace Pepperfry has increased merchant base, multiplied marketing outreach, and invested in doubling its logistics capabilities by expanding fulfilment centres, delivery and assembly capabilities as well as technology capabilities, according to chief marketing officer Kashyap Vadapalli. “Our sales were up 200% (last Diwali) as we took necessary steps both at the logistics and supply end,” he added.

     

    The coming festive months are crucial not just to the ecommerce industry, but also for companies providing logistics solutions. Logistics startup Delhivery is expecting a significant surge in volumes, similar to last year. “Delhivery is continuously investing in technology, infrastructure and automation to ensure such surges are managed well during the festive season,” said Mohit Tandon, co-founder, Delhivery. However, with rising demand, these companies are bound to face innumerable challenges.

     

    “Since the logistics partners are common to almost all players, fulfilling the demands over a given period of time becomes a concern,” said Praveen Sinha, managing director and founder of online fashion retailer Jabong. “It is not always easy due to the overwhelming response that we get during this time. It sometimes becomes challenging to have a constant stock of products,” he added.

     

    In the past one year mobile and internet penetration has increased further indicating that this year online purchasing will grow multi-fold compared to Diwali 2014, Kushal Nahata, CEO and cofounder of enterprise mobility platform FarEye said.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Idi Srinivas Murthy joins the leadership team at Snapdeal as Senior Vice President, Marketing

    Snapdeal appoints Idi Srinivas Murthy as Sr VP-Marketing

    By A Correspondent

     

    Snapdeal has announced that it has appointed Idi Srinivas Murthy as Senior Vice President – Marketing. Srinivas joins Snapdeal after a string of successes in Marketing at The Coca-Cola Company and GlaxoSmithKline.

     

    His last role was at GlaxoSmithKline (GSK), where as Regional Director, Marketing – Africa based out of Johannesburg, he spearheaded GSK’s portfolio expansion, innovation, and consumer and medical marketing across 44 countries. Srinivas’ work has also been widely recognized with multiple industry awards. In 2009, he featured in Brand Equity’s Indian Marketers League which covered the country’s brightest marketers. Prior to his appointment at Snapdeal, Srinivas has been a part of sales and marketing success stories of multinational brands like Coca-Cola and GSK.

     

    At The Coca-Cola Company, he worked across different roles in Marketing and Operations. There, in his last role as Marketing Director India + South West Asia BU, he was responsible for leading Sprite to the number one beverage brand in the country. Srinivas’s expertise lies in leading global initiatives, building iconic brands and executing strategies to tap into emerging market opportunities across countries.

     

    He is an electrical engineer from Vivekanand Engineering College, Mumbai and an MBA from Indian Institute of Management (IIM) –Calcutta.

     

    ‘We are very excited to have Srinivas join the Snapdeal family. He comes with rich experience in leadership roles across various markets and I am sure his vast knowledge will add tremendous value and further fuel the Snapdeal growth story”, said Kunal Bahl, co-Founder and CEO, Snapdeal.