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Tag: IDFC Mutual Fund

  • Mirum will provide brand strategy, creative services and manage social media platforms for the brand

    IDFC Mutual Fund appoints Mirum as digital partner

    By Our Staff

     

    Mirum, the full-service digital solutions agency from the WPP Group, has won the digital duties for IDFC Mutual Fund.

     

    As part of the mandate, Mirum will deliver a bouquet of digital services for IDFC MF. Mirum will provide brand strategy, creative services and manage social media platforms for the brand. Mirum, a Salesforce Crest Consulting Partner, will implement Salesforce Marketing Cloud and provide managed services for a seamless marketing automation solution. IDFC MF will also be utilizing Mirum’s technology services for web development, UI/UX and SEO. The account will be serviced by Mirum’s in-house teams from their Mumbai office.

     

    Commenting on the win, Mihir Karkare, EVP, Mirum India said: “We are happy to partner with IDFC Mutual Fund. It is a proud moment for Mirum to win such a large digital mandate and bears a testimony for our digital capabilities. We look forward to service the IDFC MF account and are confident of delivering a seamless solution.”

     

  • Salutes investors who stayed the course during pandemic

    Hotstuff Media group films for IDFC Mutual Fund

    By Our Staff

     

    IDFC Mutual Fund has rolled out a new video to salute the Indian investors. The digital advert highlights the success of those who persevered even though the pandemic and the lockdown made them doubt themselves.

     

    In the first quarter of FY21, financial markets were in turmoil and most investors were worried about the state of their current investments and how they will perform in the future. The advert especially who were resilient and disciplined in their wealth creation process and reaped rewards with positive returns for staying their course.

     

    Said Arun Fernandes, CEO – Hotstuff Media: “We decided to create a long format film to truly let the audiences relate to every character and then celebrate their success. Our aim was to inspire investors and at the same time commend the efforts of financial advisors who braved the storm, to protect investor interests.”

     

    Highlighting the takeaway for investors, Gaurab Parija, Head – Marketing & Sales, IDFC AMC added: “Investors who showed patience during the tough times by not redeeming from equity markets but continuing to invest via SIP significantly benefited and generated significant returns over the past one year. The focus of the advert is to let everyone know that while the pandemic may have made us reevaluate a lot of things in our lives, those who followed their passion and goals have managed to adapt and come out stronger and better. ”

     

  • The campaign is titled #PaisonKoRokoMat

    TBWA launches IDFC MF campaign

    By Our Staff

     

    IDFC Mutual Fund just launched its first investor awareness campaign of the year – #PaisonKoRokoMat. The campaign is conceptualised and created by TBWA\India.

     

    Added Gaurab Parija, Head – Sales & Marketing, IDFC AMC: “The central thought of the campaign #PaisonKoRokoMat draws inspiration from our lives where inertia is an impediment to our growth and sometimes reflects in the way we allocate our money. What we are trying to bring out through the campaign is a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions.”

     

    Said Parixit Bhattacharya, Managing Partner – Creative TBWA\India, Parixit Bhattacharya

    “This has been a lot of fun to create. The narrative is distinctive and it needed oodles of craft to bring them to life which Ayappa and his team served delectably. We hope this makes people smile while reconsidering their choice of investments and tilt the conversation in favour of mutual funds. There are many more executions across channels under #PaisoKoRokoMat and we are excited to see what it does in the market.”

     

    Added Govind Pandey, CEO of TBWA\India: “These ads charmingly nudge you to reevaluate your investment choices that you make almost by default.”

     

    Said Sanju Ayappa from Early Man Films: “Really enjoyed working on these films for IDFC Mutual Fund. They are quite bold and unique for the category. Especially, the casting.”

     

     

  • The campaign thanks investors to stay invested

    IDFC Mutual Fund unveils #DateyRaho campaign

    By A Correspondent

     

    IDFC Mutual Fund has announced the second video (https://youtu.be/AtcKB-8apeY) under its #DateyRaho campaign, crafted by TBWA.

     

    Said Gaurab Parija, Head – Sales & Marketing, IDFC AMC: “Investors are often susceptible to behavioural biases, especially when the market is in turmoil. Compared to earlier crises, this time, we saw that investors decided to stay invested evident through the relatively steady SIP book numbers, indicating a maturing Indian investor community. AMFI, Mutual Fund Houses and distribution partners have played a key role in hand-holding investors during this uncertain phase.”

     

  • People showing commitment towards saving and investing in pursuit of their goals can seek IDFC Mutual Fund’s assistance in making their dreams a plan

    IDFC Mutual Fund unveils ‘Dil Ke Ameer’ campaign

    By A Correspondent

    IDFC Mutual Fund has launched a digital campaign titled “Dil Ke Ameer” that helps build relevance for mutual funds as a category by making vivid to people what they desire in life.

    The campaign,  co-created by TBWA\India and Bombay Design Centre, takes people through a series of dreams that they would like to fulfil in their lives. The experience of watching your most cherished dreams in the form of a personalised video which can be shared through social media is an energising and reflective moment for people engaging on the website. People showing commitment towards saving and investing in pursuit of their goals can seek IDFC Mutual Fund’s assistance in making their dreams a plan.

    “Our life narrative is shaped by the events that make our lives worth living. The ability of the IDFC brand to make people’s dreams into a plan make it a powerful force for good in shaping the story of their lives,” said Rishi Kakar, Director of Marketing, IDFC Mutual Fund. “‘Dil Ke Ameer’ are people who treat their dreams as plans. They plan their life – their time and finances towards making these joys real for themselves and their loved ones.”

    “We are one of India’s largest asset management companies, with a robust network of  financial advisors, said Kalpen Parekh, MD, Sales & Marketing, IDFC Mutual Fund, “Our expertise in asset management, combined with the financial planning acumen of our esteemed advisors, can now make it easy for you to save and invest towards things you most cherish!”

    .Commenting on the campaign, Parixit Bhattacharya, Chief Creative Officer, TBWA\ India said, “It is the heart that makes a person rich. And money is best spent when it serves our heart. The message seems to be resonating with people. Over 8500 videos have been created already. I hope more people use their money smartly to be able to do things that make them happy. After all, happy is the new rich.”