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Tag: IDFC FIRST Bank

  • The campaign will culminate in a two-day virtual festival

    IDFC First launches CSR campaign on Mental Health

    By Our Staff

     

    IDFC First Bank has launched ‘ReachOutReachWithin’, a digital campaign on mental health awareness, with an objective to mainstream conversations around mental well-being.

     

    The campaign aims to build awareness around the importance of mental health while also driving dialogue on bridging the gap in access to quality healthcare.

     

    As part of the campaign, a dedicated web portal has been set up, which serves as a repository of expert views and discussions related to mental health https://reachoutreachwithin.in . The campaign will culminate in a two-day festival, https://reachoutreachwithin.in/festival-details/

     

    Said Rachana Iyer, Head CSR, IDFC First Bank: “The Covid-induced lockdown and the uncertainity thereafter, has impacted mental health across age groups and sectors. There is a need to go beyond medicine and follow a more holistic approach to mental health. We believe that the campaign will not only solve for some deep-rooted challenges but focus more on community-peer support, inclusion, accessibility and awareness to create significant impact on-ground.”

  • Bachchan’s personality resonates IDFC First’s brand persona and values pillars, notes a communique

    IDFC First names Amitabh as brand ambassador

    By A Correspondent

     

    IDFC First Bank has announced the signing of actor Amitabh Bachchan as its first ever brand ambassador. Bachchan’s personality resonates IDFC FIRST’s brand persona and values pillars, that of sincerity, humility and contemporariness, notes a communique.

     

    Said V Vaidyanathan, MD & CEO, IDFC First Bank: “It gives me immense pleasure to welcome the superstar of the millennium, Mr. Amitabh Bachchan, as our brand ambassador. The charisma of Mr. Bachchan has captivated people of all ages across countries. I am most amazed by his humility despite his extraordinary successes. All of us at IDFC FIRST Bank are delighted about this association with the true legend of our times.”

     

     

  • The cause, which falls under the radio network’s purpose-driven initiatives, aims at creating awareness and importance of plantation amongst the citizen

    92.7 BIG FM partners IDFC First Bank to launch ‘TreePublic’

    By A Correspondent

     

    92.7 Big FM has launched of ‘TreePublic’, a cause which supports plantation of trees and throws light on the importance of plantation. This is in partnership with IDFC First.

     

    Speaking about the cause and collaboration, Asheesh Chatterjee, Chief Business Officer and Chief Finance Officer, Big FM said: “Our purpose-driven initiatives have always strived to bring positive change in our society. We understand the importance of a clean and green environment and with the ongoing situation of hazardous air, it was important to make our listeners aware about the significance of environment. Through TreePublic, we aim to plug in the value of plantation. We are happy to collaborate with IDFC First Bank.”

     

    Adding to this, Shreepad Shende, Chief Marketing and Communications Officer, IDFC First Bank said: “To commemorate the first anniversary of IDFC First Bank, we are delighted to launch the ‘TreePublic’ initiative in partnership with 92.7 Big FM. Customers now not only have an opportunity to grow their wealth with 7 per cent interest per annum on their savings account but also to grow trees for a better and greener future.”