MxMIndia

Tag: Ideosphere

  • The partnership aims to boost brand awareness

    Ideosphere to drive Magnite’s communication programme

    Ideosphere has announced that it has been selected to support Magnite, the independent omnichannel sell-side advertising company, with its public relations needs in India. Ideosphere will support Magnite’s India communication programme and elevate Magnite’s share of voice as the company’s presence in India expands, informs a communique.

    Speaking on their ambitions for India, Gavin Buxton, Managing Director of Asia at Magnite said, “With programmatic adoption in India forecasted to increase steadily over the next several years, our presence in India allows us to more easily help our clients navigate the quickly changing landscape. The competitive nature of the market requires consistent and impactful messaging, and we’re confident in Ideosphere’s ability to deliver this. Their understanding of our business and strong team will be of immense value in amplifying the exciting work we’re doing in market through impactful PR and communications.”

    Commenting on the partnership, Minal D’Rozario, Co-Founder Ideosphere, added: “Indian brands and agencies are experiencing a seismic shift due to large-scale digital technology advancement in the programmatic advertising and OTT space. Magnite brings yet another world-class technology offering to the Indian advertising market. We are leveraging our team’s insights and strategy capabilities to ensure Magnite is well-positioned in the Indian market. The mandate would require us to focus across multiple industry personas to drive custom narratives with an intention of education, behavioural change and brand advocacy.”

  • Customised digital and media training workshops for business leaders and brands

    Ideosphere, Avocado Tree launches C.better

    Ideosphere, the brand strategy and communication consulting firms, and Avocado Tree, a digital consulting practice, have launched C.better – customised digital and media training workshops for business leaders and brands to help them communicate with impact and enhance their reputation (Note: the ‘C’ in C.better is lower-cased by Ideosphere and Avocado Tree (hence c.better), however, as per the MxMIndia style, we always uppercase the first letter of a brand/company name – Ed).

    The workshops will be led by Kavita Jhunjhunwala, founder of Avocado Tree, and Ashraf Engineer, head of brand strategy, Ideosphere.

    Said Jhunjhunwala: “Marketing departments are often treated as cost centres that do not drive the organisation’s core agenda. This can no longer be the case; every organisation must look at marketing as a serious growth function. Businesses need to be not only on a constant learning cycle, but also build the department into an agile organism to adapt to change,”

    Added Engineer: “C.better workshops, completely customised to each business’ specific needs, address the knowledge gaps that exist in the media and digital strategies, and guide the development of the organisation’s playbook. They touch all relevant stakeholders so that the go-to-market activities and timelines become productive. This blueprint development started during the workshop can be continued within the organisation as a process.”

  • The new logo is symbolic to Wiggles’ relationship with animals

    Pet care brand Wiggles is now ‘Lovemark’

    By Our Staff

     

    Petcare brand Wiggles has a new identity called ‘Lovemark’. It has been conceived by Ideosphere.

     

    Speaking on the brand’s new identity, Anushka Iyer, Founder and CEO, Wiggles said: “Pets are our kids for us and always will be an emotion that is now increasingly shared by my fellow Gen Z and millennials. And we want nothing more than our pets to be happy, healthy and safe. With this vision, we started Wiggles in 2018 and set out to revolutionize the pet healthcare industry. Our first logo- which will always be special to me, was about recognising and celebrating the relationship between pets and their human parents. We wanted to convey a brand that acknowledged the spirit of unconditional love in all our offerings and backed by the credibility of veterinary expertise. Our journey over the past four years has been greater than ever expected, we have listened to pet parents across the country and have grown to meet and raise standards of petcare to now offer not only pharma but also food and treats, health and wellness and even services.”

     

    Added Aniruddha Atul Bhagwat, Co-Founder and CEO, Ideosphere: “It is always challenging to define a differentiated space in a cluttered, highly competitive industry, like the booming pet care space. We wanted to ensure the new brand identity complemented the core purpose of Wiggles, to be better towards pets and animals, and for the identity and messaging to be able to connect to the emotion, passion and story of the Wiggles brand. It was truly a collaborative journey of discovery with the Wiggles team, and we are excited to see how the audiences respond to the change.”

     

     

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