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Tag: IdeateLabs

  • The campaign features two digital films that capture the "joy" of shopping at the exchange festival

    IdeateLabs campaign for Fashion Factory

    By Our Staff

     

    IdeateLabs, one of the early digital-first marketing solutions providers in the country, has conceptualised and created a digital campaign for the ‘Unbranded to Branded’ Exchange Festival for Fashion Factory, a division of Reliance Retail.

     

    Said Raman R.S. Minhas, CCO, IdeateLabs: “We are excited to partner with Fashion Factory in this fun campaign. The U2B campaign is a great property that powers Fashion Factory to reach a wide audience and drive sales. We needed that balance of engaging content and offer push, which happened when the team hit upon the creative device of “ex”. We believe the campaign will resonate with the audience and further establish Fashion Factory as India’s leading value fashion retailer.”

     

  • To also enroll for his third PhD

    BD = Bhaskar (goes) Digital. After Unica Token, Dr Bhaskar Das joins IdeateLabs as Chairman

    By Our Staff

     

    So what’s Dr Bhaskar Das up to these days? After nearly four decades with traditional media, he’s going fully digital. Soon after quitting Republic Media Network in May this year, he joined Unica Token as Director – Content. And now he has formally joined digital marketing firm IdeateLabs as Chairman. This is in addition to his multiple academic commitments – with MICA, SPIJMR and a few others. He is also reported to be enrolling for his third PhD and according to sources, he may also advise one or more digital-led startups.

     

    Bhaskar DasOn joining IdeateLabs, Dr Das said: “I am glad to have joined hands with this rapidly growing organisation. The company is committed to bringing innovative solutions for building brand conversations and is at par with the current market trends, especially in the world of metaverse and Web 3.0 trends. I look forward to working cohesively with the senior management to sketch growth strategies for the group’s expansion in the Indian and international markets.”

     

    Amit Tripathi
    Amit Tripathi

    Added Amit Tripathi, Founder and Managing Director, IdeateLabs: “IdeateLabs is enhancing capabilities across functions to build the most comprehensive solutions stack for the brands we work with. In order to navigate the challenges that such growth brings, it was imperative to bring an experienced eye to guide the company’s journey toward becoming a true Marketing Partner. Having known Dr Das for more than a decade, we are absolutely delighted at his acceptance of working with the company to build the company vision as we diversify solutions with a Customer First Digital Transformation Strategy.”

     

  • Repositions the German Brand

    IdeateLabs launches new campaign for Häfele

    By Our Staff

     

    IdeateLabs has conceptualised and executed Let’s Reimagine campaign for Häfele, an international brand providing complete home solutions. The campaign comprises 22 ad films, with Let’s Reimagine being the key message. The digital campaign was launched in two phases by IdeateLabs.

     

    Commenting on the campaign’s launch, Ashwini Vyas, Sr. Creative Director, IdeateLabs, said: “We are excited to launch the Häfele Let’s Reimagine campaign. The entire team aimed at streamlining the brand communication by linking all the future creatives and collaterals with the key message. Our strengthened association with Häfele of over four years now has helped us understand what today’s consumers are looking for and how Häfele is a cut above the competition offering the best-in-class solutions. With the Let’s Reimagine campaign, we have successfully reached out to a wider customer base with the brand message.”

     

  • Will manage creative communication and content marketing

    IdeateLabs wins marketing mandate for Planet Marathi

    By Our Staff

     

    Digital marketing agency IdeateLabs has won the mandate for Planet Marathi OTT. The company will manage the brand’s end-to-end marketing duties, including creative communication, content marketing, and media strategy, planning and buying.

     

    Akshay Bardapurkar
    Akshay Bardapurkar

    Said Akshay Bardapurkar, Founder, Planet Marathi: “Planet Marathi was incubated with the vision of creating a niche for Marathi content: Film, Art, and Culture and taking it across the globe. OTT makes entertainment accessible to people anywhere, anytime, 24×7. IdeateLabs married this vision to put the world’s first OTT in Marathi, in the global spotlight and has the creative ability and marketing verve. We are glad to onboard them as our marketing partners.”

     

    Vrutika Dawda
    Vrutika Dawda

    Speaking on the win, Vrutika Dawda, Director, IdeateLabs, added: “The next boom on the OTT medium is on the vernacular front. Marathi is the third most spoken language in the country, with loyalists all over the world. Further, Marathi content has a rich heritage and sub-titles on digital makes it universal. We are excited to partner with Planet Marathi OTT and build 360-degree conversations, keeping with our DNA, around its curated content, across borders.”

     

  • The agency will create a presence for the brand across various customer segments and plan a long-term engagement strategy with the customers across touch points

    IdeateLabs wins creative and digital mandate for Jalesh Cruises

    By A Correspondent

     

    Digital-first creative agency IdeateLabs has bagged the creative and digital mandate for Jalesh Cruises, the premium cruise liner. Winning the mandate after a multi-agency pitch, the agency will be responsible for driving both the creative and digital strategy and execution for Jalesh Cruises.

     

    Vrutika Dawda

    Said Vrutika Dawda, Director, IdeateLabs on the win: “We are excited to work with India’s only cruise liner. In today’s age, digital is the primary source for all travel decision making and online search is the go-to channel when people begin to explore a holiday. It is our organisational motto to work with brands to help build engaging conversations between the brand and its customers. Helping Jalesh find the right Share of Voice and Recall amongst the Holiday seeking audiences from India is our primary objective. We believe that the right Content mix will help put the brand in one of the top options when it comes to planning a great Holiday for themselves and their loved ones.”

     

    Jurgen Bailom

    Added Jurgen Bailom, President and CEO, Jalesh Cruises: “With most consumers preferring to use online portals to search for and make their travel decisions, it became imperative to partner with a company that understands how the ‘digital’ media functions. We are happy to associate with IdeateLabs to build a strong presence of our offerings and implement digital marketing campaigns across platforms. We look forward to having a fruitful association”.

     

     

  • The agency has promoted Porus Jose as Chief Creative Officer and strengthened the team with appointments of two Senior Creative Directors – Sajid Dadarkar and Ashwini Vyas

    IdeateLabs strengthens top deck am in Mumbai

    By A Correspondent

     

    IdeateLabs has appointed two Senior Creative Directors to ots team – Sajid Dadarkar and Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for its accounts.

     

    The duo would be reporting to Porus Jose, who has been promoted to the role of Chief Creative Officer for the agency. Jose has been with IdeateLabs for more than 4 years and has driven creative practice with a team of more than 110 people reporting into him.

     

    Said Vrutika Dawda, Director, IdeateLabs:, “Team IdeateLabs has always been the hub of creative professionals. Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the growth of the agency. Adding Ash and Sajid to the team will up the ante of our creative offerings. The idea is to make them the brand custodians, and inculcate the sense of ownership, accountability and responsibilities in the creative function. They will be the driving force in taking our clients from ‘satisfied’ to ‘delighted’. I’m sure, the team will benefit immensely from this senior leadership, led by Porus”.

    generations of creative minds”.

  • The new wins include brands like Tata Tele Business Services, UTI Mutual Funds, TransUnion CIBIL, IDC Technologies amongst others

    IdeateLabs wins multiple biz

    By A Correspondent

     

    Digital creative shop IdeateLabs has reported multiple new accounts recently. The wins include Tata Tele Business Services, UTI Mutual Fund, TransUnion CIBIL, IDC Technologies and Ashwin Sheth Group amongst others.

     

    Vrutika Dawda

    Commenting on the wins Vrutika Dawda, Director, IdeateLabs said: “We are excited to bag mandates for some of the most prominent brands, spread across varied industry domains. We aim to realise the brands’ true potential by ‘building conversations’ – which is also our brand philosophy – between the brands and their customers.”

     

     

  • Divya will be based out of Mumbai office

    IdeateLabs ropes in Divya Ajitkumar as Business Head

    By A Correspondent

     

    Divya Ajitkumar
    Vrutika Dawda

    IdeateLabs has roped in Divya Ajitkumar as Business Head. She will be based out of the Mumbai office and will be reporting to the Director, Vrutika Dawda.

     

    Said Dawda: “Divya brings a lot of experience coupled with fresh ideas to the table. Her business values and ideals fit right into the culture and DNA of IdeateLabs. Divya will be playing a crucial role in multiplying businesses and strengthening relationships with existing and new clients along with the stakeholders. We look forward to having her on board, to aggregate and enhance the business.”

     

     

  • The campaign revolves around the brand’s promise to the customers in fulfilling dreams

    Fullerton’s ‘Rishta Sammaan Ka’ campaign inspires customers to dream bigger

    By A Correspondent

     

    IdeateLabs has launched its latest campaign for Fullerton India titled ‘Rishta Sammaan Ka’. campaign derives insights from a common man’s aspirations and desires to go that extra mile to fulfill their dreams and those of their loved ones.

     

    The campaign is running pan-India and has been localised in eight regional languages i.e. Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Odia and Bengali, besides Hindi.

     

    Said Porus Jose, Creative Head, IdeateLabs: “All of us have dreams and aspirations. More often than not, our financial capabilities come in our way; and so, we bury them with a silent ‘Dil, apni kahan sunta hain’. This becomes the bedrock of our campaign and that of our soulful melody. Through deeply insightful scenarios, the film captures the candid emotions of our everyday desires. Fullerton India understands this like no other; and goes that extra mile to see it through.”

     

    Added Shilpa Desai, General Manager, Head – Marketing & Cross Sell, Fullerton India:  “Rishta Sammaan Ka’ campaign reflects our core values of trust, respect and long-lasting relationship with our consumers. Our association with IdeateLabs for this project has been a memorable journey. The success of this campaign is a result of our understanding and connect. Our aim is to inculcate a sense of equality amongst our customers and the brand. We want to encourage our customers to achieve what they aspire and turn their dreams into reality.”

     

     

  • The agency will handle the brand’s social media strategy, end-to-end planning, creative development, query management and much more

    IdeateLabs wins the social media mandate for Thomas Cook India

    By A Correspondent

     

    IdeateLabs has won the social media mandate across Thomas Cook India’s business lines – including Holidays Outbound and Domestic and Foreign Exchange in a multi-agency pitch.

     

    The mandate includes managing the brand’s social media strategy, developing collaterals and artworks, managing queries, end-to- end planning and so on. The core focus is to create a huge buzz around various offerings including the Holiday & Forex businesses and also engage the target audience with interesting content.

     

    Commenting on the latest win, Ashish Rana, Business Head, Ideate Labs said: “We are immensely proud to work with the iconic travel and tourism brand Thomas Cook (India) Ltd. With a vibrant legacy of India operation since 1881. It is of utmost importance to sustain the brand positioning and further enhance its presence in the market. They are a leader in their space & their hybrid clicks & bricks strategy is perfectly in sync with India’s consumer base.

     

    The brand is renowned equally for the diversity of its product range as also the quality of their services in its endeavour to delight India’s range of customer segments.”

     

    Added Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation Thomas Cook India: “Social media continues to play a defining role in the consumer’s perception of a brand – helping not only to influence purchase decisions, but more importantly build a relationship. Through our digital outreach, we aim to move from simply just being present ‘on’ multiple social media platforms to harmonize and create the perfect synergy between our offline and online campaigns. We therefore sought a partner who was equally driven by passion and who could bring a fresh take of innovation and creativity in our social messaging, while understanding the pulse our customer. IdeateLabs has showcased a deep understanding of the sector and we look forward to rolling out engaging content and impactful campaigns in association with them.”

     

     

  • IdeateLabs has retained the digital account for Brand Factory for the fourth year in a row

    IdeateLabs retains Brand Factory’s digital mandate

    By A Correspondent

     

    IdeateLabs will continue to manage the digital front of Brand Factory, a fashion discount chain by Future Group. The agency will continue with their digital duties for the brand which includes an array of digital duties with our key focus on the exploration of driving measurable footfalls for engagements.

     

    Said Ashish Rana, Business Head, IdeateLabs: “IdeateLabs is excited to have retained Brand Factory for the fourth year in a row. This just gives us more opportunities to craft exciting digital strategies for them. IdeateLabs’ partnership with Brand Factory has witnessed quirky and buzz-evoking content so far and the future holds the same along with growing strategic approach, deeper consumer understanding and market insights, flawless data analytics and media efficiency. Our focus for upcoming campaigns will be on analyzing possible measurable footfalls that garner engagement in abundance.”

     

    Added Roch D’Souza, Chief Marketing Officer, Brand Factory: “The partnership between Brand Factory and IdeateLabs has been a fruitful one with all our digital assets experiencing exponential growth. IdeateLabs has been with us for over four years now. The relationship we share is more a partnership than an agency-client relationship. Not only did they understand the brand, but they also helped us translate our brand personality in the digital world through relevant content & initiatives. IdeateLabs works as a perfect business partner and understands the changing business dynamics while engaging with our digital audience in effective ways. We look forward to the same commitment and growth.”

     

     

  • The collaboration will focus on increasing brand awareness for the bank and audience targeting across digital platforms

    IdeateLabs awarded digital mandate for Fino Payments Bank

    By A Correspondent

     

    IdeateLabs has won the digital mandate for Fino Payments Bank, the newly launched bank of Fino Paytech, a payments technology company. The account was won following a multi-agency pitch.

     

    Christopher Higgins

    Said Christopher Higgins, Business Head, IdeateLabs comments on the win: “We are excited to be associated with Fino Payments Bank. We will be aggressively executing the planned strategy to help them target the right market and achieve their growth plan of 3-4 million customers in the first year.”

     

     

     

    Shailesh Pandey

    Added Shailesh Pandey, Executive VP & Head – Strategy & Marketing, Fino Payments Bank: “Our customers are spread across segments and with the increased penetration of smart devices, reaching out to those present on the digital spectrum has become critical to create top of the mind recall. Having designed some of the most innovative digital campaigns in the country, we believe IdeateLabs will help us expand our digital footprint. We look forward to having a strong digital presence through clutter-breaking buzz in the digital world and increased brand awareness that drives business growth.”