MxMIndia

Tag: Ideate Labs

  • The agency will continue to handle the social channels, website and digital duties of the brand

    IdeateLabs retains the digital mandate for RR Kabel

    By A Correspondent

     

    Ideate Labs has retained its creative and digital duties for RR Kabel. As a part of the mandate, Ideate Labs will provide end-to-end digital marketing services including creative, social media and performance campaigns to RR Kabel.

     

    Kirti Kabra

    Said Kirti Kabra, Director, RR Kabel: “We are glad to extend our association with IdeateLabs as our digital partner. Ideate Labs comes with the right mix of strategic insights, digital expertise and in-depth knowledge of the category and markets we are operating in. Having conceptualized and executed some of the most innovative social media campaigns, we believe Ideate Labs will help us creatively expand our digital reach across the global market.”

     

    Christopher Higgins

    Added Christopher Higgins, Business Head, Ideate Labs: “It’s been a year of great account wins for us at Ideate Labs and we feel extremely honoured to be chosen to work on a brand like RR Kabel for the second year in a row. Their patience to get the right solution and appreciation for quality is something we have already enjoyed in the short span of working together. Together we have successfully delivered some great digital campaigns like the Bridging Distance, and UCT. Currently we are working on digital promotion of #AkalmandBanoSahiChuno video campaign featuring Akshay Kumar as well as rolling out AI-driven chatbots across nine websites. We are extremely positive about this partnership and look forward to delivering more clutter-breaking campaigns and driving business growth across all digital marketing platforms for RR Kabel and RR Global.”

     

     

  • Brings on board, Ruchika Kumar and Pallavi Naidu to spearhead the creation of new IPs and its geographical expansion

    Ideate Labs beefs up its leadership team

    By A Correspondent

     

    Ruchika Kumar
    Pallavi Naidu
    Vrutika Dawda

    Ideate Labs has appointed Ruchika Kumar and Pallavi Naidu as Business Heads at its Mumbai office.

     

    Said Vrutika Dawda, Director, Ideate Labs on the appointments: “I am delighted to welcome Ruchika and Pallavi on board. Together, they come with a rich experience spanning over a decade each across marketing, digital and broadcast media. Ruchika who was associated with Pepsi MTV Indies, will now develop and create new IPs and white label products for Ideate Labs, while Pallavi who was in Singapore for over a decade, working with agencies like O&M and Leo Burnett, will now focus on our geographic expansion.”

     

     

  • The fashion retail brand claims to be speaking the language of GenZ to boost its winter collection sale

    Brand Factory does a ‘dhoka’ with #KTPD campaign

    By A Correspondent

     

    We’ve seen it being used in Bollywood, so it’s assumed that it will be cool in advertising too. Assuming that its target audience will be tickled by the campaign, Brand Factory and its agency IdeateLabs launched what it says is a  quirky campaign titled ‘Khade Thand Par Dhoka’ (#KTPD). This is what a communique says: “This campaign was inspired by KLPD – a popular slang that never fails to grab attention. While KLPD meant things going wrong in general, KTPD stood for things that go wrong in winters.” Well, KLPD may mean things getting messed up, but the ‘L’ in the abbreviation refers to a male body part and is definitely not in good taste.

     

    A communique says that through Facebook and Instagram, the message has reached over 10 million people, even as two lakh users engaged with it, but we aren’t certain whether this was achieved via paid campaigns.

     

    Said Roch D’Souza, Marketing Head, Brand Factory: “Although we are known for great range of apparel at smart prices, we are not known for the winter collection category. Winter was a great opportunity to tell our customers just this through the campaign. And, what better than to have a category at its peak time on great discount! Results: a phenomenal success.”

     

    Added Ashish Rana, Business Head, Ideate Labs: “All fashion brands advertise for their winter collection and some players have large winter sales that are already extremely popular. Our task was to not only bring Brand Factory into the consideration set, but lead them to the stores. We created a campaign that truly cut ice with our audience, generated a whole lot of conversations, and better – led to an increase in footfalls!”