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Tag: ideacafe

  • Ideacafe has conceptualised the OOH and DOOH campaign

    Apollo Tyres launches campaign with Ideacafe

    By Our Staff

     

    Apollo Tyres Ltd has launched OOH and DOOH (Digital Out-Of-Home) campaigns for its Vredestein tyre brand.  Ideacafe has conceptualised the campaign in sync with Team Vredestein.

     

    Speaking about this campaign, Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa Apollo Tyres Ltd said: “For the first OOH campaign for the premium Vredestein brand in India we were looking at creating an impact. I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

     

    Added Nabendu Bhattacharya, CEO, Ideacafe.agency: “We are so proud to have associated with Vredestein and conceptualized what we believe to be a true clutter breaking creative effort for outdoors. Team Vredestein’s belief in setting new benchmarks resonated with us because of which this collective effort has been such a huge success.”

     

  • Onboards Raza Syed as Senior VP

    Ideacafe strengthens top deck

    By Our Staff

     

    Raza Syed
    Raza Syed

    Ideacafe has appointed Raza Syed as Senior Vice President. His last assignment was as Regional Director with Rapport Worldwide.

     

    Nabendu Bhattacharyya

    Said Ideacafe founder Nabendu Bhattacharyya: “Raza is a rare breed of talent. His knowledge of the medium combined with his understanding of the finer nuances of the business aligns well with our vision and purpose to create a strong and vibrant team of exceptional professionals. Raza has a proven track record that positions him uniquely to be an important part of our integrated communication journey.”

     

  • To boost the company's overall vision

    Ideacafe appoints Ritesh Chaudhary as CCO

    By Our Staff

     

    Ideacafe, the creative agency founded by Nabendu Bhattacharyya, has appointed Ritesh Chaudhary as Chief Content Officer (CCO) to head its integrated creative offering.

     

    Said Bhattacharyya: “Ritesh has spent a substantial part of his early career with my earlier venture Milestone Brandcom, and I am happy to have him back at Ideacafe. I am of the firm belief that creativity, ideas, and an innovative approach to everything we do, will set us apart in an industry that is most conducive to disruptive thoughts, and Ritesh has a proven repertoire of award-winning creative work that positions him uniquely to be an important part of our integrated communication journey. At Ideacafe he will align with the company’s overall vision, striking a balance for through-the-line content and communication.”

     

  • To bring together data and intelligence to elevate brands visibility

    Ethinos and ideacafe.agency announce collaboration

    By Our Staff

     

    Ideacafe and Ethinos Digital Marketing come together to form a strategic partnership to deliver the best phygital solutions for brands by bringing together data and intelligence to elevate a brands visibility and effectiveness in the OOH domain.

     

    Ethinos specializes in AI -based Media Performance Programs, Omni Channel Marketing, Data Driven Marketing, B2B Marketing, Digital Solutions while ideacafe specializes in Out of home advertising solutions, DOOH content generation, Creative services, rural outreach, and activation solutions across the spectrum.

     

    Nabendu Bhattacharyya founder of ideacafe said: “We believe that the consumer today is dictating the terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution to connect effectively and hence our partnership with Ethinos sharpens our OOH offering and makes it even more efficient than it already is.”

     

    Brijesh Munyal, Managing Director Ethinos added: “We are excited to announce our partnership with Ideacafe. This strategic collaboration will allow us to offer our clients a more comprehensive marketing solution that combines the reach and impact of OOH with the precision and targeting of digital. Together, we can help our clients reach their target audiences at every touchpoint, from online to offline.”

     

    Fabian Trevor Cowan, Chief Growth Officer ideacafe said, “The next phase in the evolution of OOH will be driven by the true convergence of data and creativity riding on the wheels of technology. The rapid rise in DOOH will rightly raise the expectations of a client base that has begun to believe in the power of Out of home. This collaboration will provide us and our clients with deeper insights on audiences that can now be applied to the OOH environment.”