MxMIndia

Tag: Idea 4G

  • The online campaign speaks of people who are not only using 4G for education, but to learn new skills, instruments, languages and everything that the world of the internet has opened up, even during a lockdown

    BBDO & Idea 4G work on learning in lockdown

    By A Correspondent

     

    Idea 4G has unveiled a new campaign crafted by BBDO India titled Online Seekho #Apnokesaath. It celebrates people who are learning and teaching online with the power of 4G internet.  The online campaign speaks of people who are not only using 4G for education, but to learn new skills, instruments, languages and everything that the world of the internet has opened up, even during a lockdown.

     

    Said Kavita Nair, Chief Brand and Digital Transformation Officer, Vodafone Idea Limited: “Brand Idea believes that mobile telephony can transform people’s lives in a positive manner. As Indians prepare to embrace the new normal, Idea acknowledges people who used this lockdown to fulfil their dreams and lent a helping hand to others. Idea 4G’s campaign Online Seekho #Apnokesaath showcases Idea 4G network enabling Indians to stay connected and learn new things when the world had come to a standstill.”

     

    Added Hemant Shringy – Chief Creative Officer, BBDO India Mumbai: “Brand Idea has always offered a mobile telephony driven possibility or ‘idea’ for the time. And it’s great to know that as we stay home, there is no lockdown on networks, connectivity and most importantly on learning”.

     

     

  • Brings Mallika Dua on ‘live’ video-chat to urge wrong-doers to correct themselves, as part of Idea 4G #IndiaKaLiveNetwork campaign

    Mindshare and Idea launch AI led video-chat bot ad to educate users

    By A Correspondent

     

    Mindshare has launched an interactive campaign with Mallika Dua – a leading comedian and social media influencer, as part of Idea 4G #IndiaKaLiveNetwork initiative. The campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time.

     

    Mindshare and Idea 4G unveiled a distinctive voice-enabled AI-led interactive video chat bot ad campaign that enabled millions of users to interview Dua.  This has never been attempted before in the digital mobile ad-space, and was co-created by mCanvas, the experiential storytelling ad platform for small screens.

     

    Speaking about the launch of the campaign Niraj Ruparel, National Head – Mobile, Mindshare India said: “We at Mindshare always look forward to crafting innovative and effective solutions for brands. Idea, as a brand, does not shy away from taking an unconventional path when it comes to communication. With the video-chat bot ad we have come together to create a first of its kind innovation on an effective platform. By leveraging on Mallika Dua’s popularity, and Idea’s 4G network, we are hopeful of bringing about a change in people’s behaviour, and habits, as well as encourage more people to go Live to highlight societal issues.”

     

    Added Sunita Bangard, President Marketing Vodafone Idea Ltd: “Over the years, brand Idea has built a strong reputation for creating purposeful, conscientious campaigns that encourage change for the betterment of society. The Idea 4G #IndiaKaLiveNetwork campaign highlighted the power of streaming live videos over Idea’s robust 4G network thereby driving a positive change in behaviour among citizens. In its endeavor to engage with the digital natives, Brand Idea has always tried digital first initiatives for our ATL campaigns, many of which have been appreciated and rewarded at various digital forums. Our innovative AI and ML aided campaign has set new benchmarks in digital advertising.”

     

     

  • 'MeriReallife' is more than just a campaign; it is an idea, a contrarian way of thinking, says Idea

    Idea propagates responsible use of social media via latest campaign

    By A Correspondent

     

    Addressing the growing phenomenon of the need for validation on social media, Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.

     

    Elaborating on the campaign thought, Sashi Shankar, Chief Marketing Officer, Vodafone Idea Limited said: “People are constantly, looking for validation on social media for their behaviour – be it what they are eating or wearing or places they are visiting. The growing phenomenon of  ‘living to share on social media’, and not the other way around, is driving people towards a dual life – a ‘social life’ and their ‘real life’.”