By Our Staff
Public Relations Consultants Association of India (PRCAI), joined hands with Indian Deaf Cricket Association (IDCA) to host a special sporting event of equals at its annual Public Relations Premier Cricket League (PRPCL).
Tata Motors, the title sponsor of PRPCL 2023.
Speaking on the occasion, Deeptie Sethi, Chief Executive Officer, PRCAI, said: “PRCAI’s cricket premier league has become one of the most awaited member event of the year and demonstrates high team spirits, great energy and brings the industry together to celebrate equality and oneness. This new collaboration with the Indian Deaf Cricket Association is ultra-special and an inspiration to see the world of equals. We thank IDCA team for their enthusiastic and competitive spirit that made this weekend a great sporting event for our PR industry.”
Added Balwani, CEO & Brand Custodian, IDCA commented, “This special collaboration of PRCAI – IDCA to promote specially-abled cricket is a testimony to social & diversity inclusion. Thank you team PRCAI for this partnership that truly envisions an equitable world and provides a unique platform to demonstrate & provide equal opportunities for specially-abled cricketing talent. ‘Cricket for a Cause’ is an endeavour to celebrate IDCA’s journey in India & globally to create awareness & mainstream Deaf Cricket. We are thankful to IDCA’s ‘Cause Partner’ Hero Motocorp for supporting the PRPCL 2023 Benefit Match & motivating our team.”
