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Tag: IDBI Federal Life Insurance

  • The campaign has been conceptualised and created in partnership with VMLY&R India

    IDBI Federal Life unveils #FutureFearless campaign

    By A Correspondent

     

    IDBI Federal Life Insurance has announced the launch of its brand campaign, #FutureFearless which seeks to remind people that the future is not a source of fear, but a place of possibilities.

     

    Speaking on the thought behind the campaign, Karthik Raman, Chief Marketing Officer & Head – Products, IDBI Federal Life Insurance said: “We are living in unprecedented times with disruptions on all fronts. These upheavals coupled with the constant barrage of negative news have added to people’s worry and anxiety. However, our research has shown that while grown-ups are apprehensive of the future and what it holds, the children of today are ready to embrace a world of possibilities. Comfortable with technology, up-to-date with the latest trends and completely aware of the world around them, the next generation of kids are confident and ready to explore new professions and career paths.”

     

    The #FutureFearless campaign has been conceptualised and created in partnership with VMLY&R India.

     

    Added Venkatagiri Rao, Creative Head, VMLY&R India, says, “Twenty years from now, the world will still need engineers and doctors. Just very different kinds of engineers or doctors than parents can imagine. Gene tech, machine learning, climate science, recycling, anti-ageing, space exploration – the emerging needs and opportunities are incredible. Unless parents wake up and overcome their fears to embrace emerging technologies today, they will make their worst fears come true for their children. #FutureFearless is a wakeup call to parents. As an insurance brand, it is imperative that we help our customers make the most of the future, and not just brace for it.”

     

     

  • This is the first time in its history that IDBI Federal Life Insurance has appointed a brand ambassador

    IDBI Federal Life appoints Sachin Tendulkar as its brand ambassador

    By A Correspondent

     

    Leading private life insurance company, IDBI Federal Life Insurance has announced cricketing icon Sachin Tendulkar as its brand ambassador.

     

    Commenting on the partnership, Vighnesh Shahane, CEO & Whole-Time Director, IDBI Federal Life Insurance said: “In its journey of a decade, IDBI Federal Life Insurance has witnessed both highs and lows; moments of victory and challenging times. But with each obstacle, the company has emerged stronger and tougher, recorded milestone after milestone, and has always chosen to #KeepMoving. We believe that Sachin Tendulkar is an icon who exemplifies this very spirit of IDBI Federal Life Insurance. After a truly legendary cricketing career, Sachin has been relentless in spreading his vision of a healthy and fit nation, which resonates strongly with our organisation’s purpose of empowering people to lead a healthy lifestyle in order to shape a better tomorrow. We are excited to have Sachin partner with us during the next stage of our incredible journey and welcome him to the IDBI Federal family.”

     

     

  • The contest is currently running on IDBI Federal Life Insurance’s social media channels

    IDBI Federal launches second leg of its #BabyGotPlans campaign

    By A Correspondent

     

    After reminding parents of babies having their own, individual plans for themselves with the successful launch of its #BabyGotPlans video on September 28, IDBI Federal Life Insurance has launched the campaign’s second leg with a contest.

     

    The contest is conceptualised and being executed by IDBI Federal Life Insurance’s digital partner, Social Kinnect. It kickstarts with photos of babies along with cute and funny captions, urging the parents to participate in this contest. To participate in this contest, parents have to share their kid’s photos along with captions, on the Baby Got Plans microsite. As the contest giveaway, select lucky winners will get a chance to feature in the next #BabyGotPlans digital video.

     

    The contest is currently running on IDBI Federal Life Insurance’s social media channels.

     

     

  • IDBI Federal’s latest digital campaign, #BabyGotPlans ,is firmly rooted in the milieu of increased choices and limited planning

    IDBI Fed Life unveils campaign for children’s future solutions

     

     

    IDBI Federal Life’s latest digital campaign, #BabyGotPlans, is firmly rooted in the milieu of increased choices and limited planning that children have today.

     

    Said Karthik Raman, Chief Marketing Officer, IDBI Federal Life: “Despite all the joy that comes from raising a child, it comes with its own set of challenges. These include rising cost of education and increasing competition. And when you add to this your baby’s individual plans for his/her career, the entire planning exercise can seem like a roller coaster ride. A kneejerk reaction that most parents have towards this is to sacrifice their own plans to build a bright future for their children. The campaign’s clear objective is to make young parents realise that with appropriate planning, one can accomplish children’s as well as their own aspirations as individuals.”

     

    The campaign has been conceptualised and executed by Social Kinnect, IDBI Federal Life Insurance’s digital agency.

     

  • Commits to grass roots development of sport & distance running sports initiatives aimed at inspiring positive change and nurturing new talent

    IDBI Federal shifts focus on brand building around sports & fitness

    By A Correspondent

     

    IDBI Federal Life Insurance has taken to sports and fitness as a route to boosting its brand building efforts and contributes to the development of sports at grass root levels. The company has identified and partnered a series of initiatives.

     

    It has two Bowling Foundations, one with Mumbai Cricket Association (MCA) and the other with Karnataka State Cricket Association (KSCA). To promote discovery and nurturing of football talent, IDBI Federal Life Insurance has associated itself with ‘Young Heroes’, a 15 city inter-school football talent hunt. In its bid to promote a healthy and fit lifestyle, the company sponsors two marathons, one in Kochi and the other in Kolkata. The company truly walks the talk – a large number of IDBI Federal employees have also taken to long distance running to stay fit and healthy. This has helped spread a message of health awareness across the firm’s employees, as well as in the communities in which it operates.

     

    To boost the overall cricket landscape in Bengal, it supports all the endeavours of The Cricket Association of Bengal (CAB). Last but not least; the company has also announced the launch of IDBI Federal Life Insurance 12th  D Y Patil T20 Cricket tournament to be held in Navi Mumbai from February 15 to 25, 2016.

     

    Commenting on the tie-ups, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, says, “As an organisation we wish to bring about a positive change that helps us shape a better future. Sports has always empowered people to develop into disciplined, responsible and mature winners who make a real difference around them. What better opportunity for us than to partner with a wide variety of sports and fitness events – events that range from discovery and nurturing of talent to running as a community that add to the well-being of the society at large. Being a sportsman myself, I understand the pivotal that sports and fitness initiatives can play in an individual’s life. Many of our employees also participate for various long distance running events. It gives us immense pleasure to contribute to India’s sports and fitness culture.”

     

    In July this year, along with the Mumbai Cricket Association (MCA), IDBI Federal Life Insurance announced the MCA – IDBI Federal Life Insurance Bowling Foundation. And in the month of October, the company forged a similar association with Karnataka State Cricket Association (KSCA) to launch KSCA – IDBI Federal Life Insurance Bowling Foundation. These bowling foundations have been established to hone meritorious bowling talent and develop them into first-rate bowlers to boost the domestic and international cricketing landscape in India. As part of the programme, select fast bowlers and spinners in the age group of 19 years and above will be a part of the Foundation for a 2-year training stint. Australian pace legend, Jeff Thomson, has been brought on board as the international coach for the Bowling Foundations.

     

    In September 2015, IDBI Federal announced its partnership with The Cricket Association of Bengal (CAB) to strengthen the state’s cricket endeavours through its regular cricketing activities and also through the ambitious Vision 2020 programme. In yet another endeavour, IDBI Federal Life Insurance recently concluded IDBI Federal Life Insurance Spice Coast Marathon. This marathon has one of the most picturesque courses. Certified by USA Track & Field (USTAF), this marathon gives runners a chance to participate and qualify for the prestigious Boston and London Marathons. Over 2,300 spirited runners participated for this destination Marathon in November 2015.

     

    IDBI Federal Life Insurance will also be the new title sponsor of 9th Edition of Kolkata’s only full Marathon. IDBI Federal Life Insurance Kolkata Marathon 2016, as it is called now, will take place in the City of Joy on March 6, 2016. Multiple Grand Slam winner and Padma Bhushan Awardee, Leander Paes will be a brand ambassador for this marathon.

     

  • Clients encompass genomics, sports, realty and BFSI

    Concept PR wins multiple new biz mandates

    By A Correspondent

     

    Concept PR is on a high growth path and has signed up a series of new clients and has started ramping up operations.

     

    The agency’s new client acquisitions, in the face of multi-agency pitches, include the sports portfolio of IDBI Federal Life Insurance, spanning cricket, grassroots football and distance running, realty giants, K Raheja Corp, Sheth Corp and Century Real Estate, India’s first e-ticketing company Kyazoonga, telecom major Matrix Cellular that provides telecom solutions for Indian travellers going abroad, and MedGenome & Manipal Hospital in the healthcare sector.

     

    “We are happy that our teams have been doing well and winning businesses across verticals, from genomics, e-commerce, telecom to healthcare to sports and BFSI. These wins underline the core strength of our consultancy, which is to craft strategies that enhance a client’s desired image while delivering quantifiable benchmarks. We are on road to aggressive growth and are ramping up our teams across cities,” said Ashish Jalan, Director and CEO, Concept PR.

     

    Some other companies who signed up contracts with Concept PR in the recent past include ThatsPersonal.com – India’s leading adult health and wellness e-commerce site, Groupe SEB – world leader in small household equipment, Tookitaki – a decision support system (DSS) company head-quartered in Singapore, and SciGenom Research Foundation, a not-for-profit organization working to promote science in India through research and education.

     

    Concept PR, with 10 owned offices and effective service network covering the length and breadth of the country, services clients across verticals such as BFSI, Infrastructure, Real Estate, Healthcare and Pharma, Sports and Lifestyle, IT, Telecom, Legal and Tax, apart from handling pre-IPO build up, IPOs and road shows.

     

  • With this association, the Vision 2020 project will establish to hone meritorious talent and develop them into high-class players to play for the national side

    IDBI Federal Life Insurance builds a new partnership with CAB

    By A Correspondent

     

    IDBI Federal Life Insurance has announced its partnership with the Cricket Association of Bengal (CAB) to strengthen state’s cricket endeavors. Sourav Ganguly at the helm of affairs as the youngest ever president and taking charge of the Cricket Association of Bengal (CAB), has already created a roadmap to reinvigorate the state’s cricket dynamics. And with this association, the Vision 2020 project will establish to hone meritorious talent and develop them into high-class players to play for the national side.

     

    Speaking on this association, Sourav Ganguly, President – the Cricket Association of Bengal (CAB) said, “Bengal cricket in the last couple of years has been making steady efforts to build a supply line of national team players. The most significant of these projects is the ‘Vision 2020’ which has in its fold eminent cricketers like VVS Laxman, Muttiah Muralitharan, TA Sekhar to change the face of Bengal cricket. We are glad that IDBI Federal Life Insurance understands the importance of such initiatives. Like us, they too believe, the assurance and support it needs to hone upcoming cricketers. I would like to thank IDBI Federal Life Insurance for coming forward and partnering with us to continue making this a grand success.”

     

    On this occasion, Vighnesh Shahane, CEO of IDBI Federal Life Insurance said, “Sports has always been a force for good. IDBI Federal Life Insurance’s vision is to inspire positive change that helps people shape a better future and live their best lives. Bengal cricket is going through dynamic changes and the different projects that the association has undertaken just add to the vibrant spirit of the game. We are happy to be a part of the CAB’s ambitious journey- it promises to bring about positive changes for the game of cricket at the national as well as international levels. I am confident that this association will be a stepping stone for the stars of tomorrow. We are truly excited about this collaboration and would like to thank the CAB for selecting us as their partners in this journey.”

     

    IDBI Federal Life Insurance will sponsor all age group teams from the CAB for various domestic cricket tournaments, including Ranji matches.

     

  • The angry baby photos attract your attention and lead you to an important message

    The Social Street makes angry babies dot the country skyline

    By A Correspondent

     

    IDBI Federal Life Insurance has launched its outdoor campaign with The Social Street to promote its insurance solutions for children’s future

     

    Hoardings across prominent locations in the country are plastered with grumpy baby faces after private life insurer, IDBI Federal Life Insurance launched its funny, yet hard-hitting, outdoor campaign to promote its child plans category – Childsurance.

     

    The angry baby photos attract your attention and lead you to an important message – the child will not look this cute when he /she is angry at the age of 18 years! With inflation in education costs ballooning year after year, it is important that young parents systematically plan for the future needs of their little ones. The outdoor campaign, like the other campaigns from the company, adds a bit of humour to communicate an important message. The campaign spans 105 towns in the country.

     

    Explaining the objective of this campaign, Aneesh Khanna, Chief Strategy and Marketing Officer, IDBI Federal Life Insurance, said, “According to a survey, about 60% of Indian parents are worried about the rising education costs. According to the National Crime Records Bureau statistics, an Indian dies in an accident every 90 seconds. With such uncertainty and rising costs, the biggest worry in the minds of today’s young parents is, whether their goals for their children will be fulfilled, especially in their absence. Our children’s insurance solutions address these concerns effectively. The plans not only help customers build a sizeable corpus, but also offer life cover. The waiver of premium benefit ensures that the plan continues even in the absence of the parent and children’s future needs are secured no matter what.”

     

    He adds, “The message of angry babies is so strong and striking at the same time that we thought an outdoor campaign would effectively communicate the campaign thought. The best part about this campaign is that while it gives a gentle nudge to young parents to plan for their children’s future needs, it takes does so by taking a complete departure from regular advertising featuring babies. While you would see happy baby faces in most advertising, ours features angry babies and this has caught the attention of the audience.”

     

    Say’s Pratap Bose Founding Partner and Chairman of The Social Street … ’’The Childsurance campaign from IDBI Federal is indeed an intriguing one, as the cute angry babies immediately draw your attention. Large scale formats in the OOH space, enables the imagery of the visual to be disproportionately large, so as to draw attention and drive home the point that your child’s insurance is certainly not something that you can take for granted’’

     

    Nitin Rastogi Associate Vice President The Social Street adds “We executed The Childsurance campaign in 105 cities, with more than 900 billboards  pan India in Phase 1, we planned & shortlisted each and every media considering the creative, even the way the baby looked towards the traffic as per the positioning of each site. The beauty of the outdoor is that you can use the creative suitable to each and every medium, which no other medium offers, and we’ve tried to explore this effectively in this campaign, in phase one we integrated the campaign with radio, and in phase two we’re planning to take it a step further with on-ground activation & digital”

     

  • The campaign uses the thought of "Befikar, Umar Bhar" to highlight the core product benefit of protection till 100 years of age

    IDBI unveils new campaign promoting Lifesurance WLP

    By A Correspondent

     

    IDBI Federal Life Insurance has launched its latest advertising campaign for its flagship product Lifesurance Whole Life Plan. The campaign uses the thought of “Befikar, Umar Bhar” to highlight the core product benefit of protection till 100 years of age.

     

    Consumers, who buy life insurance for the dual benefit of protection and savings, usually expect a lump sum payout to fulfil the dreams they have for their families and themselves. When it comes to protection, it is common place to buy life insurance to financially protect one’s loved ones only during the working years of one’s life. What most individuals miss seeing is the financial stress that their absence will put on their loved ones, even after their working lives. With life spans increasing significantly, having adequate protection throughout the lifetime is not only meaningful but also essential. This is where whole life plans come to the picture.

     

    Kawal Shoor, Head of Planning, Ogilvy Mumbai said, “IDBI Federal wanted us to help them take the lead in positioning insurance on its true purpose – beyond savings, beyond investments – as an instrument that provides material and some emotional security. What makes the offering special is its simplicity – one policy that covers needs at various life stages, and continues to provide cover till the age of 100. We can all now live longer. Carefree lifelong was a promise we wanted to bring alive, and hopefully our work has done that.”

     

    IDBI Federal’s new campaign takes the help of humour to explain different roles that a whole life plan may play as part of the consumers’ overall financial plan. The campaign portrays a 35 year old Mukesh in conversation with an IDBI Federal representative. During the interaction, we also see the 50 year old and the 70 year old Mukesh come in with their points of view. Each Mukesh is at a different life stage with a different dilemma about his future and a distinct need. The IDBI Federal representative answers their concerns and explains how the policy will take care of Mukesh and his family throughout his life.

     

    In the life insurance category in India, this particular approach has never been attempted in the treatment of a TVC, wherein multiple roles are used to depict different life stages. The execution needed significant planning and precision to get the sequencing of events right while shooting the TVC. The TVC seeks to make IDBI Federal Lifesurance Whole Life Plan stand out in the maze of insurance products and simplify product understanding for the consumers.

     

    Aneesh Khanna, Chief Strategy and Marketing Officer, IDBI Federal said, “IDBI Federal Lifesurance Whole Life Insurance plan is our flagship product. With increasing life spans, this product works well to effectively address the long term financial needs of the Indian consumer. In a category, where most life insurance players have refrained from advertising whole life plans, we have taken the bold step of communicating a complex product in a simple yet interesting way, keeping in line with our humorous approach that has worked really well for us in the past. The two key challenges for us were to bring out the key benefits of a whole life plan within the limited duration of a TV commercial and yet ensure that the same stands out in the clutter of financial services advertising. Our TV commercial with its unique treatment hopefully overcomes both these challenges with simple, yet effective storytelling.”