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Tag: ID8Labs

  • Arnab Mitra (National Director, Starcom Mediavest Group) and Amit Tripathi (Managing Director, id8labs) have jointly invested in the recently launched Digital Marketing and Training Institute (DMTI)

    Arnab Mitra & Amit Tripathi invest in DMTI

    By A Correspondent

     

    Arnab Mitra (National Director, Starcom Mediavest Group) and Amit Tripathi (Managing Director, id8labs) have jointly invested an undisclosed amount in the recently launched Digital Marketing and Training Institute (DMTI), according to Rashmi Putcha, CEO – DMTI. The investment will be used as seed capital for the company to fund the operations of the education firm.

     

    DMTI was formed by Rashmi Putcha to offer multiple categories of training programs across Short Term and Medium Durations directly. The company has tied up with the likes of ITM group of Institutions and NIIT Imperia for partnering their long-term courses and certifying the students appearing for these courses.

     

    DMTI has already trained over 1,000 professionals thus far and has successfully been able to place some of these students at some of the leading Digital Marketing companies. DMTI program is a unique industry partnership where some of the leading Digital professionals are coming together to help build the quality manpower for the industry under an organized player with a strategic approach to deliver a product, which is closest to what is desired, by the industry.

     

    Mr Mitra and Mr Tripathi will be joining the Board of DMTI and will provide the company with the growth direction that it needs to take the company to the next level of an organized play in the largely unorganized Digital Marketing Education space.

     

    Speaking on the occasion Mr Tripathi said, “There is an urgent need to address the state of the quality of available resource for the rapidly growing Digital Media business. Presently, the industry is rapidly evolving and with it the needs and the demands of the business, however the quality of available resource has been lagging far behind. We believe that DMTI with its unique proposition is in a position to make an impact on this gaping need.”

     

    Mr Mitra added, “Great team, and a great vision, partnerships with industry leaders makes DMTI a unique combination of both sides of the spectrum, the supply and the demand. And thus offer insights which produces a pool of talent which is groomed from the start to meet the rigors of the Digital World.”

     

    Rashmi Putcha, CEO DMTI added, “We are delighted to have industry stalwarts like Arnab and Amit expressing confidence in the vision of DMTI and making the investment in the company. Their association will immensely benefit DMTI to the next level by bringing on board insights from their vast experience in the digital realm.”

     

  • ID8Labs has hired key senior executives in a bid to build its leadership team and focus on new business opportunities

    ID8Labs embellishes top deck to grow

    By A Correspondent

     

    ID8Labs, a full service digital strategy, marketing & technology services company has hired key senior executives in a bid to build its leadership team and focus on new business opportunities across diverse industry segments.

     

    The company has appointed Jaitrali Jhanjariya as Chief Marketing Officer (CMO), who will be responsible for managing all client mandates and lead teams of client servicing & media (display, search & social) including business development.

     

    This is her second stint at ID8Labs. She has over 15years of experience and has worked with companies such as Pinstorm, & Brand portrait – Digital, Geodesic & LBi.

     

    Ms Jhanjariya said: “I am delighted to return to ID8Labs, a team of highly passionate digital natives who have a sound understanding of the medium. The marketing landscape now is shifting focus from traditional to the digital medium and with experience in this space, we will take this company to the next level.”

     

    ID8Labs has brought Abhishek Verma on board as Chief Strategy Officer (CSO). He has 14 years of marketing, communication, digital & start-up experience. At Star TV, he was AVP-Affiliate Marketing, and he was responsible driving marketing for HD, Analog & DTH platforms including new initiatives such as ASL HD activation & partnerships. He has worked in strategic marketing roles at Discovery channel & Sony SAB.

     

    Mr Verma said: “The digital business has now matured from the heady days of the dotcom boom and consumer trends are largely dictated by online channels. ID8Labs is poised to demystify this changing digital universe and with experience in strategic marketing using consumer insights across brands and start-ups, I am excited to help our clients navigate this new world.”

     

    Amit Tripathi, Founder & Managing Director, ID8Labs said: “With Abhishek and Jaitrali’s appointments, ID8Labs is building a sound leadership pipeline that will drive the future growth of the company. With Abhishek’s experience in the client side, we will build excellence in client engagement and strategy and Jaitrali is a veteran in the digital agency space across client categories, she will help us create robust delivery platform across clients and opportunities to grow existing and new businesses.”