Id Fresh has unveiled its latest campaign titled ‘Grandmother’s Approval’ as an iteration of its annual TransparenSee initiative.
Said P C Musthafa, Global CEO of Id Fresh: “In the age-old tradition of creating homemade idli-dosa batter, the wisdom of our grandmothers is truly unparalleled. Thus, it was only natural to invite them to our facility, to witness how the entire process was done and get a seal of approval from them. The fact that we have earned the distinguished title of ‘Grandmother’s Approved Brand,’ only reaffirms our commitment to authenticity, quality and taste. Their presence not only honoured the cherished tradition of homemade batter but also validated Id Fresh’s commitment to delivering products that uphold the essence of homemade cooking.”