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Tag: iD Fresh Food

  • Celebrating the promise of freshness

    ID Fresh unveils new TVC Campaign

    ID Fresh Food has launched anew TVC campaign.

    Said Rajat Diwaker, CEO India,  iD Fresh Food: “Our new campaign reflects a timeless truth – that a promise made with love should always be kept. Through this video, we aim to showcase not only the quality and taste of our products but also the heartfelt connections they help to nurture. iD Fresh is about more than just food; it’s about maintaining traditions and creating moments of happiness. We understand that today’s consumers value the tradition of home-cooked meals, and with our batter, we’re making it convenient for them to enjoy that experience without compromise.”

  • 'Meet your Neighbour' and 'Celebrate Togetherness' this Independence Day is the tagline

    iD Fresh Food launches campaign

    By Our Staff

     

    Bengaluru-based iD Fresh Food has launched a campaign to celebrate the fresh food brand. It brings back the ‘Meet Your Neighbour’ campaign first launched in 2018. ‘Meet your Neighbour’ and “Celebrate Togetherness” this Independence Day is the tagline.

     

    Over the next few weekends, starting 5th August, iD Fresh Food is all set to help you play the perfect host to your neighbours. They would be sending across offerings from their much-loved menu of Idly and Dosa batter, Wheat Parota, Instant Filter Coffee Liquid and Creamy Thick Curd. And be rest assured the items will be delivered absolutely free of cost at your doorstep!

     

    The offer is available to consumers in Bengaluru, Mumbai and Hyderabad. The aim is to celebrate the spirit of united India with our shared love for food.

     

    Speaking about the campaign, PC Musthafa, CEO and Co-founder of iD Fresh Food, said: “India is home to diverse religions, cultures, languages and people. There are many things that can divide us. However, the one thing that brings all Indians together is the joy of sitting down for a home-made meal. At iD Fresh Food, we aspire to be a catalyst in this journey of bringing Indians together as a happy community that bonds over healthy, home-cooked meals. With ‘Meet Your Neighbour’ campaign, our endeavour is to strengthen the bond among neighbours and hopefully, inspire meaningful relationships that bring joy and hope in people’s lives.”

     

    Rahul Gandhi, Chief Marketing Officer, iD Fresh Food, added: “The maiden ‘Meet Your Neighbour’ campaign was a truly heartening experience! The overwhelming response to the campaign and the growing sense of community that it encouraged made all of us at iD Fresh Food want to go back to the original idea. Especially after the challenging times that we have all endured since the onset of the pandemic. The shared experience has, in many ways, reinforced the importance of fostering a sense of community and belonging in our everyday lives – despite our busy schedules and increasingly secluded existence.”

     

  • The scope of work is to understand shifting mindsets of consumers, be the evangelist for homemade food

    Langoor assigned digital mandate for iD Fresh Food

    By A Correspondent

     

    Langoor, a full service digital-first agency, has been assigned the digital mandate for iD Fresh Food, Bengaluru-base start-up that offers a range ready-to-cook products (like idli batter). The scope of work is to understand shifting mindsets of consumers, be the evangelist for homemade food by building and enhancing iD Fresh food digital brand.

     

    Said Venugopal Ganganna, Chief Executive Officer, Langoor Digital: “We are delighted to win the digital mandate for iD fresh Food. The unique position that iD has chosen to adopt excited us and motivated us to come up with innovative strategies that will establish iD as a leader in in ‘Fresh, preservative-free’ packaged foods category. The most exciting piece was an opportunity to partner with someone who is disrupting the packaged food market.”

     

    Added Mithun Appaiah, Vice President –Sales, Marketing & NPD at iD Fresh Food: “Digital marketing has changed the marketing mix for FMCG sectors – changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting. We are excited to have started the new financial year with increased focus on digital and social media and are glad to join hands with Langoor. This is a key medium to drive consumption habits and develop great content on fresh natural food. We look forward to strategizing and executing disruptive digital and socials campaigns with them for the brand”

     

    Said Musthafa, Founder and Chief Executive Officer, iD Fresh Food: “In a category like ours it’s imperative we connect with our new age consumers who are digital savy and eliminate the myth associated with packaged foods.  We were looking for a partner more than an agency to understand our business needs and drive the digital and social landscape to the next level. We will work with Langoor to fulfil this.”