MxMIndia

Tag: iCubesWire

  • Shows 72% voter engagement with digital campaigns

    Digital Media’s decisive role in elections: iCubesWire Survey

    A survey by iCubesWire,  ad technology platform, reveals the unprecedented impact of digital media on voter engagement and decision-making in the lead-up to the General Elections. With an astounding 72% of voters engaging with digital campaigns, the survey underscores the pivotal role of digital platforms in modern electoral processes.

    The survey, involving 1,000 participants, highlights the transformative power of digital media in shaping political opinions and behaviors. A remarkable 89% of respondents expressed their intention to vote, indicating a highly motivated electorate. Digital platforms emerged as the primary source of election-related information for 43% of participants, with social media leading the way in influencing voter perceptions and engagement.

    Said Sahil Chopra, CEO and Founder of iCubesWire: “These findings illustrate a clear shift in the electoral landscape, with digital media playing a central role in engaging and informing voters. Our survey highlights the critical importance of digital strategies in reaching and influencing the electorate, marking a new era in political campaigning.”

    Survey Insights Summary:

    Voter Turnout Intentions: A robust 89% of respondents indicated their plans to vote in the upcoming General Elections, demonstrating a high level of electoral engagement among the populace.

    Research on Candidates: Over half of the electorate, with 52% stating they are ‘very likely’ to research candidates’ positions and backgrounds before voting, showcases a proactive approach to making informed voting decisions.

    Primary Information Platforms: Social media is the predominant source for gathering information about election candidates for 43% of survey participants, emphasizing the central role of platforms like Facebook and Twitter in political communication.

    Influence of Digital Ads: 41% of respondents consider digital advertisements ‘very influential’ in shaping their opinions about candidates, highlighting the significant impact of digital marketing strategies on voter perceptions.

    Engagement with Digital Campaigns: A substantial majority, 72%, have engaged with a candidate’s digital marketing campaign (e.g., liked, shared, commented on posts), indicating active participation and interest in digital political content.

    Impact of Digital Marketing on Elections: A notable 42% ‘strongly agree’ that digital marketing strategies have a significant impact on election outcomes, reflecting the perceived effectiveness of digital campaigns in influencing electoral results.

    Digital Engagement and Voter Preference: An overwhelming 75% of participants would be more likely to vote for a candidate who actively engages with constituents through digital platforms, underscoring the importance of digital presence and interaction in contemporary political campaigns.

    Credibility of Political Information: Nearly half of the respondents, 48%, find political information shared on social media more credible or equally credible as compared to traditional news sources, indicating a shift in perceptions of information credibility in the digital age.

  • Witnessed 46% increase in advertising during Covid

    Social media influencers grow exponentially: iCubesWire agency Survey

    By Our Staff

     

    iCubesWire, the digital marketing agency, conducted a survey among 250 marketers and social media influencers in February 2022. As Covid put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages.

     

    Said Sahil Chopra, CEO, iCubesWire: “Social media influencers in India have seen major growth in the past 2 years with many of them being now considered in mainstream marketing push by several brands. This growth is expected to continue, especially in sectors such as aviation, travel, hospitality, mobile, technology, and consumer durables etc.”

     

  • To further strengthen three-year-old partnership with new horizons

    iCubesWire bags partnership with Ambience Group

    By Our Staff

    Digital marketing agency iCubesWire has bagged the creative mandate for Ambience Group. The agency has been serving Ambience Group as its digital agency for more than three years. With this, the agency will now be responsible for creating brand communication across digital and offline media channels and will also play a key role in managing campaigns to discover new horizons.

    Said Ankush Kaul, President, Sales and Marketing, Ambience Group: “It has been a sheer pleasure to work with the creative geniuses at iCubesWire. Since the agency has a great deal of experience in the real estate domain, it was only wise to put our faith in them and strengthen our three-year-old partnership further. We are hopeful that our association with iCubesWire will be fruitful to us, and they would be an equal partner in our ambition to achieve greater success for our brand.”

    Sahil Chopra
    Sahil Chopra

    Added Sahil Chopra, Founder and CEO, iCubesWire: “We feel delighted and honoured to come on board as the creative agency for Ambience Group. Our team, as always, will leave no stone unturned to deliver the best marketing services that will enable the brand to grow its business manifold. With our expertise in conceptualising creative campaigns to engage target audiences both online and offline, we are all set to bring exponential business returns for one of our most esteemed clients.”

     

     

  • To manage social media marketing, digital campaigns and ORM

    ICubesWire bags digital marcom for Servhub

    By Our Staff

    ICubesWire has bagged the digital mandate for a Dubai-based Servhub. The agency will be responsible for managing the digital marcom and strategy for the brand, including media spends, social media marketing, digital campaigns, social listening, and ORM.

    Said Saboor Ahmad, CEO, Servhub: “At Servhub, our prime objective was to move towards an ROI-driven agency that can deliver as required and meet our various digital needs. We are grateful to have chanced upon ICubesWire as their reputation for generating ROI precedes their reputation. We believe this partnership with the agency will help us reach further in our goals.”

    Sahil Chopra
    Sahil Chopra

    Added Sahil Chopra, Founder & CEO, ICubesWire: “We are excited to onboard Servhub as one of our esteemed clients. With utmost dedication in our efforts, we will continue delivering our best. We are looking forward to ensuring a greater reach for the brand while meeting different marketing objectives.”

  • The duties also include conceptualszing creative renditions and strengthening the SEO & SEM of the brand

    iCubesWire bags Bajaj Capital’s digital marketing mandate

    By A Correspondent

     

    iCubesWire has bagged the integrated digital mandate for Bajaj Capital. The agency will be responsible for managing a 360-degree digital marcom and strategy for the brand ranging from media spends, social media marketing, digital campaigns along with social listening & ORM. The duties also include conceptualising creative renditions and strengthening the SEO and SEM of the brand.

     

    Speaking on the association, Metesh Bhati, Head – Digital Transformation, Bajaj Capital, said: “At Bajaj Capital, our aim was to approach an ROI driven agency that justifies the spends meticulously. Since iCubesWire’s core strength lies in imparting higher ROI, we chose them as our digital partner. We hope the ardent team of iCubesWire would be an equal partner in our ambition and will help us reach the loftiest measure of the targeted metric.”

     

    Commenting on the win, Sahil Chopra, Founder & CEO, iCubesWire, added:  “We are vehement to onboard Bajaj Capital as our esteemed client. With the promise of consistently walking an extra mile, our expert team delivers effective measurable ROI. Igniting the interest amongst the target audience and tracking conversions online is exactly the kind of marketing we are geared to deliver as an agency.” Vehement? Hmmm.

     

     

  • The agency will be responsible for handling 360-degree digital marketing for the brand

    Singer India awards its digital duties to iCubesWire

    By A Correspondent

     

    iCubesWire has bagged the digital mandate of Singer India Limited. The agency will be responsible for handling 360-degree digital marketing for the brand which includes social media platforms, website maintenance, SEO and media buying. iCubesWire won the mandate post a multi-agency bid.

     

    Commenting on the association, Rajeev Bajaj, Managing Director, Singer India, said: “We chose iCubesWire as our digital partners as their strategies were distinct and focused on enhancing brand integration. We have a strong foothold in the sewing machines segment and aim to elaborate that to the home and kitchen appliances as well. To foster this thought, we plan to increase our market share in consumer durable segment with a CAGR of ~25%. With iCubesWire’s digital quotient, we anticipate efficacious results.”

     

    On acquiring the account, Sahil Chopra, Founder & CEO, iCubesWire, said: “We are excited to work with Singer India and our efforts will be towards creating long-term engagements for the brand through innovative campaigns. We aim to maximise growth for Singer India in terms of reach and consumer engagement. Singer India wants to carry forward their legacy to the digital platform, and we are proud to associate with them in fulfilling their objective.”

     

     

  • He will be heading the creative, copy and pre-sales vertical

    iCubesWire appoints Upal Ganguli as Senior Ac & CD

    By A Correspondent

     

    Upal Ganguli

    iCubesWire has announced the appointment of Upal Ganguli as the Senior Account and Creative Director at their head office in Gurgaon. He will be heading the creative, copy and pre-sales vertical, and will be responsible for formulating impressive ideas and shaping them towards execution.

     

    Speaking on the appointment, Sahil Chopra, CEO and Founder, iCubesWire, said: “We are delighted to have another talented individual join our passionate team. I am certain that Upal’s immense expertise in strategy building will help strengthen our ties with the esteemed clients and impart a breath of fresh air to the ongoing campaigns and approach. We are eager to delve into newer avenues and are certain about presenting breathtaking concepts that leave a lasting impression.”

     

     

  • Provides digital marketing solutions to more than 50 clients in the region

    iCubesWire expands to Mumbai

    By A Correspondent

     

    iCubesWire has announced the opening of its Mumbai office to meet the growing demand of expertise in digital marketing and to support its base of clients in the region. The new office will be led by Veena Shobhani, as the Group Head – West and South.

     

    Having more than 50 clients in Mumbai including P&G, HUL, Pepperfry, Kotak, Axis Bank, Reliance, TATA etc., the company has said that it will expand the team to 20 members over the next six months.

     

    Shobhani has over 11 years of experience having led and managed affiliate marketing, social media, video ads management and SEM for brands across business verticals.

     

    Said Sahil Chopra, CEO & Founder, iCubeswire: “We already have a strong client base in Mumbai, the business capital of India and the region was essentially calling us to establish a more permanent presence in order to continue serving top-notch services to our clients.”