MxMIndia

Tag: iContract

  • Gaurang will report to Vishal Chinchankar, Chief Digital Officer and will be based in Mumbai

    Gaurang Menon joins Madison Digital as NCD

    By A Correspondent

     

    Madison Digital has announced the appointment of Gaurang Menon as National Creative Director. He will report to Vishal Chinchankar, Chief Digital Officer and will be based in Mumbai.

     

    Menon has worked across agencies such as iContract, Quasar, Leo Burnett, BC Webwise and  Mediaturf and has worked on a wide range of brands such as Kellogs, Sunsilk GangofGirls, Jet Airways, Cleartrip, Microsoft, Reliance Communications, Honda Motors, Nestle, Twinings, Dettol, Durex, UTI MF, HSBC, Garnier India, Kissan, Pureit, etc.

     

    Said Chinchankar on the appointment: “We are very happy to have Gaurang on board. Our aim is to be a significant player in the Creative Tech and Content ecosystem of India. His experience in the area of content and smart creative tech solutions will add to our existing proficiency in media performance and we will be able to offer holistic solutions to our clients. I am confident that Gaurang, with his experience and expertise, will help us take this ambition forward.”

     

     

  • She joins Indigo Consulting after her last stint at iContract, where she was the Associate Vice President

    Indigo Consulting hires Sumitra Sarkar as VP – Client Services & Strategy

    By A Correspondent

     

    Sumitra Sarkar
    Rajesh Ghatge

    Leo Group digital agency Indigo Consulting has announced the appointment of Sumitra Sarkar as Vice President – Client Services & Strategy. Sarkar will be based in Mumbai, and will report to Rajesh Ghatge, Chief Executive Officer, Indigo Consulting.

     

    Speaking about the appointment, Ghatge said: “There is some tremendous momentum that we have gathered over the past few months on the back of some large client wins. We invest significantly in our client relationships and it starts with our business leaders who have the experience, skill and temperament to manage and grow these relationships. The business leaders become partners to our clients getting completely immersed in their businesses. Sumitra has an impressive track record, and we are thrilled to have her in our team. The brief to her is to ‘make a difference’.”

     

    Sarkar joins Indigo after her last stint at iContract, where she was the Associate Vice President. Speaking about her new role, Sarkar said, “I’m excited to be part of Indigo Consulting. Their data and brand-led approach to digital communication is very differentiated from what I have seen in other agencies. They have been producing some awesome work on the back of this approach.”

     

  • ITC Ltd's fashion and lifestyle brand from ITC, has appointed iContract to handle its digital marketing and social media portfolio

    Wills Lifestyle appoints iContract for digital marketing

    By A Correspondent

     

    Wills Lifestyle, the fashion and lifestyle brand from ITC, has appointed iContract, a part of Contract Advertising, to handle its digital marketing and social media portfolio.

     

    After a rigorous selection process involving 12 top agencies, from which three agencies were shortlisted for the final round of consideration, iContract was selected for its creative strategy and execution plan to build the brand in the digital space.

     

    Karan Kumar

    Speaking on the selection process, Karan Kumar, General Manager, Lifestyle Retailing Business Division, ITC said, “The marketing paradigm has changed with the dawn of digital age. Consumer engagement and consumer dialogue has taken the forefront to drive brand salience. With online shopping going live it was inevitable for us to mandate an agency with the brand’s digital duties. With iContract on board we look forward to strengthen brand presence online including social media platforms.”

     

  • Hansa Cequity, part of the RK Swamy Hansa Group, is one of India's leading integrated customer marketing & technology services company

    Nishad Ramachandran joins Hansa Cequity as VP & Head of Digital Experience

    By A Correspondent

     

    Nishad Ramachandran

    Nishad Ramachandran has joined Hansa Cequity as Vice President and Head of Digital Experience. Hansa Cequity, part of the RK Swamy Hansa Group, is one of India’s leading integrated customer marketing & technology services company.

     

    Speaking about this development,S Swaminathan, CEO, Hansa Cequity, said: “We are pleased to have Nishad lead this new and strategic initiative at Cequity. Our integrated customer marketing and analytics services has seen strong growth over the past year. For our growing roster of blue-chip clients, we enhance customer relationships and build customer value by applying data, analytics and insight-driven campaigns to every interaction. Nishad’s unique blend of digital strategy, creative and technology thinking for brands will help us enhance our digital solutions.”

     

    In a career spanning over 20 years, Mr Ramachandran has been in a senior leadership role, more recently with iContract (part of Contract Advertising(I) Ltd), one of India leading direct and digital marketing agency. He has worked on award winning campaigns with leading brands like HSBC, Shoppers’ Stop, Asian Paints and others and has been part of Cannes Direct Jury in 2008.

     

    Commenting on his new assignment, Mr Ramachandran said: “Hansa Cequity has invested in building a quality team of data scientists, customer strategists and marketing technologists. With the Digital Experience practice, we will truly leverage our promise of Customer Integrated Marketing (CIM) using digital data, mobile apps and analytics with powerful campaign ideas.”