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Tag: ICICI Prudential Mutual Fund

  • An Investor Awareness & Education Initiative

    ICICI Prudential Mutual Fund rolls out campaign

    By Our Staff

     

    ICICI Prudential Mutual Fund has launched an exchange-traded fund (ETF) investor education program – ‘Ab Stocks Main Invest Karna ETF Hai… Matlab Easy Hai’.

     

    Said Abhijit Shah, Head- Marketing, Digital & Customer Experience, ICICI Prudential AMC: “Our campaign, ETF Hai. Easy Hai., aims to educate investors about how ETF is a very simple way to invest in the stock market and how with ETFs, investors can aim to grow wealth through exposure to entire stock markets or specific segments of the market.”

     

  • Will be advertised through news channels and multiple digital platforms

    ICICI Pru launches investor education campaign

    By Our Staff

     

    ICICI Prudential Mutual Fund has launched an investor education and awareness initiative. The integrated multimedia campaign is aligned with the cricket season.

     

    Said Abhijit Shah, Head- Marketing, Digital & Customer Experience, ICICI Prudential AMC: “When it comes to investing, getting asset allocation right is of paramount importance. Balanced Advantage Funds category with its feature of dynamically managing equity and debt allocation helps address this requirement while deftly managing market volatility. This aids in keeping the portfolio insulated from major drawdowns. We believe this type of fund is suitable to all kinds of investors and should be a part of everyone’s portfolio.”

     

  • Hotstuff pulls off a strategic TVC for ICICI Prudential Mutual Fund amidst Covid-19 lockdown

    Hotstuff executes latest TVC for ICICI Prudential MF

    By A Correspondent

     

    In light of the current situation, ICICI Prudential Mutual Fund wanted to uplift the sentiment through an offbeat positive message on the lockdown which would encourage the investors to invest. Hotstuff, its creative and advertising partners, created a film that complimented the spirit of Indian investors, who have adapted to the lockdown in different ways.

     

    Said Arun Fernandes, CEO of HotStuff: “A majority of the work was done in-house; since external resources were not possible in a lockdown scenario. We had already organized our operations at least a month prior to the lockdown being announced by ensuring business continuity via remote working terminals. Processes were redefined to ensure quality at the same level of output and on time. That is what enabled us to pull off this film in a record time from script to release, amidst a lockdown.”