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Tag: ICICI Prudential Life Insurance

  • Campaign conceived and scripted by Leo Burnett

    ICICI Pru unveils new brand campaign

    ICICI Prudential Life Insurance unveiled its latest brand campaign, Zimmedari lagey pyaari. The campaign conceived and scripted by Leo Burnett will be broadcast across TV channels in five languages – Hindi, Marathi, Tamil, Telugu and Bengali.

    Speaking at the launch of the campaign, Anup Bagchi, MD and CEO, ICICI Prudential Life Insurance, said: “The launch of our new brand campaign “Zimmedari lagey pyaari” showcases responsibility as an ‘Expression of Affection’ and marks a milestone in reshaping the life insurance narrative. The underlying thought of the campaign is to reposition life insurance as equipping individuals to fulfil their responsibility.”

  • To launch a new digital-first campaign

    ICICI Prudential Life Insurance signs Suryakumar Yadav

    By Our Staff

     

    ICICI Prudential Life Insurance announced an association with Suryakumar Yadav, to launch a new digital-first campaign – “360° Financial Protection with ICICI Prudential Life Insurance”.

     

    The campaign’s central message is how ICICI Prudential Life Insurance offers a comprehensive suite of protection products providing all-round life cover that offers 360 degree financial protection in any critical situation, together with trust, dependability and consistency.

     

    Since his international debut, Suryakumar Yadav has quickly risen to emerge as one of the most consistent and dependable batters in the white ball format. The multi-dimensional batter is popularly known as “Mr. 360 degree” for his wide array of shots covering every inch of the field.

     

    Manish Dubey, Chief Marketing Officer, ICICI Prudential Life Insurance, said: “We are delighted to partner with Suryakumar Yadav. His commitment – both on and off the field – is admirable. SKY is an inspiration owing to his consistent form and dependability. He is a seamless fit with our brand which has always delivered on its promises and thereby has earned the trust of millions for over two decades. Just like Mr. 360 degree, who has got every shot in the book, our offerings also cater to the customers’ diverse and evolving needs at every stage of life and provides a 360 degree financial protection.”

     

  • Focuses on importance of being prepared to achieve both life and financial goals

    ICICI Pru ropes in medalist Lovlina for digital campaign

    By Our Staff

     

    ICICI Prudential Life Insurance has announced its association with Olympic medalist Lovlina Borgohain, to launch a new digital campaign – “Agar taiyaari sahi ho, toh jeet pakki hai”. Through this digital campaign, the Company intends to communicate the importance of how the right kind of preparation can give an individual the power to overcome any challenges in life.

     

    Said Manish Dubey, Chief Marketing Officer, ICICI Prudential Life Insurance: “We are honoured to partner with Lovlina Borgohain, an athlete whose determination and perseverance has made the country proud. At ICICI Prudential Life Insurance our purpose is to empower people to achieve their goals and enable them to provide financial security to their families. For an individual to accomplish this, it is important to focus on being financially well prepared for the future. We believe there is a natural synergy between our purpose and Lovlina’s journey which exemplifies the pursuit of dreams and goals that require a disciplined approach, dedication, focus and preparedness. The digital campaign reinforces the power of life insurance for an individual to be prepared for any uncertainties in life. We need to bear in mind that for each long-term financial goal to achieve fruition, there is a need for astute planning, appropriate product selection and commitment to stay invested.”

     

  • Positions iProtect Smart as the ultimate term life cover plan

    ICICI Pru Life Ins launches new campaign

     

     

    ICICI Prudential Life Insurance has launched a new multimedia brand campaign to highlight the superiority of its term plan — iProtect Smart. The campaign highlights the fact that the product not only offers life cover that secures one’s family but also gives an option to cover oneself from 34 critical illnesses; thus making it an ultimate protection plan.

     

    Said ICICI Prudential Life Insurance Executive Director Puneet Nanda: “iProtect Smart is a unique term plan that strikes the right balance between health and protection in one policy – life cover for family’s security and also an option to cover oneself against 34 Critical Illnesses, thus making it a must have protection plan. We, at ICICI Prudential Life, have always believed in offering unique products that help to secure the lives of the policyholders and their dependents in every way.”

     

     

  • The campaign has been created and conceptualised by Lowe Lintas

    ICICI Prudential says ‘Prepare today, to win tomorrow’ in latest campaign

     

     

    ICICI Prudential Life Insurance has unveiled a multimedia brand campaign to promote its health insurance product – ICICI Pru Heart/Cancer Protect. The brand launched the first phase of the campaign – ‘Agar taiyaari sahi ho, toh jeet pakki hai’ in June 2017. The campaign has been created and conceptualised by Lowe Lintas.

     

    Speaking about the campaign, Puneet Nanda, Executive Director, ICICI Prudential Life Insurance said: “The consumer is always at the centre of all our efforts. Amongst Indian consumers today, lifestyle-related illnesses like cancer and heart disease have become increasingly common due to fast-paced lives. Each one of us has seen someone around us who has faced these illnesses. In most cases, urgent medical attention is required – leading to a need for a large sum of money, in a matter of days. At such a serious time, the family should be focused on recovery and not worry about finances. This is the key insight behind our new health plan – ICICI Pru Heart/Cancer Protect. The plan pays the claim amount on detection itself, giving money in hand to make the best treatment possible. It also provides a large cover of Rs.50 lakhs for cancer and Rs.25 lakhs for heart at just Rs.407 p.m. The new film aptly brings across the vital role of the product in helping the coach fight a tough challenge like cancer.”

     

    Adding more perspective on the campaign, Arun Iyer, Chairman and Chief Creative Officer, Lowe Lintas said: “Through this campaign, we are speaking to our audience and highlighting the role of ICICI Pru Heart/Cancer Protect, an innovative health insurance product that helps individuals focus on their treatment for heart and cancer ailments without worrying about any expenses. Our creative strategy through this film is to talk to our target audiences in a language and tone that they would understand best. We’re confident that the relevant and relatable story of the coach and his team’s battle against cancer will appeal to our target audiences and create a strong affinity for ICICI Prudential Life Insurance.”