By A Correspondent
ICICI Prudential AMC has launched a new ad campaign on the ICICI Prudential Balanced Advantage Fund (BAF). The campaign aims to amplify the awareness with the key thought “Ab market ke utar-chadhav ka darr kaisa?”
The TV campaign is mainly for building brand recall, and it is being supported heavily through an extensive digital campaign for further reach and visibility. Apart from this, the company have also planned Print, Cinema and Activations, innovative properties like TV to Mobile, IPL on Hotstar, etc. to increase engagement levels.
The campaign is been conceptualised and executed by TBWA Worldwide