MxMIndia

Tag: ICICI Pru

  • The campaign highlights the fund’s investment in a portfolio of the best companies in India

    ICICI Pru promotes benefits of Bluechip Fund in latest campaign

    By A Correspondent

     

    Under the initiative of ‘Tarraki Karein’, ICICI Prudential Mutual Fund launched its latest campaign with ICICI Prudential Bluechip Fund.

     

    Conceptualised by Lowe Lintas, the campaign is supported by TV commercials, social media engagements and on-ground activations.

     

    Said Abhijit Shah, Head Marketing, Digital & Consumer Experience: “Investors today are more comfortable with investing in big companies that are well known and have a good reputation, as they feel that their money will be safer. Our latest campaign is yet another expression of our commitment to create awareness among the masses around the benefits of making money work for them.”

     

     

  • With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio

    Jaskaran Kapany quits ICICI Pru to join Paytm as VP Mktng

    By A Correspondent

     

    Jaskaran Kapany

    Mobile commerce facilitation firm Paytm has appointed Jaskaran Kapany as VP Marketing.

     

    With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio.

     

    His functional expertise traverses large scale Brand Building, Strategy, Consumer Insights, Media Strategy, Buying and Research.  As Vice President – Marketing at ICICI Pru, he spearheaded all national brand-building, consumer initiatives and was responsible for the ICICI Pru ‘Achche Bandeh’ campaign. He also managed the company’s E-commerce business for a short while.

     

    Prior to ICICI Pru, he spent over six years with Lowe Lintas and JWT. His experience here included large scale brand building, repositioning exercises, innovative activation projects with some of the world’s leading consumer brands including Unilever (Rin), Godrej (Brylcreem, Nutrine), SBI Mutual Fund, Standard Chartered Bank, Reliance Money, Baskin Robbins, Philips, De Beers (DTC) etc. He has also bagged multiple Effie awards for marketing effectiveness of his work.