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Tag: ICICI Lombard

  • ICICI Lombard has launched an integrated media campaign titled ‘Game of Life’

    ICICI Lombard goes for ‘Game of Life’ gamification

    Said Sheena Kapoor – Head Marketing, Corporate Communications & CSR, ICICI Lombard: “We are really excited about our new brand campaign ‘Game of Life’. In our constant endeavour for innovation, the campaign is an original and disruptive take with a unique narrative and tonality inspired from gaming world and gaming characters! The central theme being the game of life is wrought with uncertainties and urges the viewer to stay protected and ‘revive’ oneself with ICICI Lombard’s insurance solutions. By putting the characters in a game-like scenario, we created a relatable story combining situations from real-life to communicate how life can be enhanced when you have apt protection shield in place. Gamification was not just merely a creative choice, but a strategic endeavour to engage with the audiences, especially the younger generation to help them appreciate the value of insurance early in life.”

    Added Talha Bin Mohsin & Mahesh Parab – Executive Creative Director, Ogilvy: “If our lives weren’t complicated enough, the pace at which our everyday world is evolving makes each day of ours a little more unpredictable. A lot like a video game. This observation is what led us to a unique execution which captured the vulnerability of our lives today. Stressing the natural need for a higher level of protection which comes effortlessly to an insurance giant like ICICI Lombard with its innovative suite of insurance products. Almost making ICICI Lombard the Respawn button of our lives.”

  • Urges customers to start tracking their calories with new feature on the IL TakeCare app

    Ogilvy launches calorie app for ICICI Lombard

    By Our Staff

     

    ICICI Lombard introduced a new campaign to unveil its new feature ‘Cal Scan’ on its signature health and wellness app ‘IL TakeCare’. The new digital campaign highlights the newly launched ‘Cal Scan’ (calorie scan) feature in its IL TakeCare App, designed to track one’s calorie intake and recommend healthy calorie count and tips.  Conceptualised by Ogilvy, ICICI Lombard’s Creative agency, the ad films are being promoted across ICICI Lombard’s social media assets and digital platforms.

     

    Said Sanjeev Mantri, Executive Director at ICICI Lombard General Insurance: “While the pandemic has turned people towards a holistically healthy lifestyle, it is equally important to add the element of measurement to all our health endeavours. Considering the significant increase in the usage of wellness and health-oriented apps recently, we have introduced this new feature of ‘Calorie Scan’, which will act as a counter and encourage the user to stick to their recommended calorie budget. ICICI Lombard aims to offer not only comprehensive coverage to our consumers but also innovative solutions to them, thereby serving as a partner in the customer’s wellness journey.”

     

    Added Talha Bin Mohsin & Mahesh Parab, Executive Creative Directors, Ogilvy Mumbai: “The ICICI Lombard World Heart Day campaign has had a long history of great work aimed at making people conscious of the challenges to their good health. This year, we sought to open a new chapter by going a step further and joining them in their journey towards holistic wellness. Not just by helping them count their calories, but giving them tips on how to burn them and stay fit on a regular basis too.”

     

  • Has launched Ride to Safety anthem

    ICICI Lombard campaigns for road safety

    By Our Staff

    ICICI Lombard has launched a Ride To Safety anthem, adding to its endeavour of bringing about road safety in India. The anthem has been sung and composed by Shankar Mahadevan. It was unveiled by Minister of Road Transport and Highways Nitin Gadkari. To increase the anthem’s visibility, social media influencers will also be involved in the campaign.

    Said Bhargav Dasgupta, MD and CEO, ICICI Lombard: “At ICICI Lombard, we are committed to contribute to the cause of Road safety. The anthem introduced as part of our ‘Ride To Safety’ program is aimed at amplifying our Road Safety messaging and bringing about a behavioural change among people when it comes to adopting safer road habits. I would like to express my gratitude to Shri Nitin Gadkari ji for unveiling this anthem and lending his support to this important cause. I would also like to thank Shri Shankar Mahadevan for partnering us in creating this unique anthem, that can become a symbol of road safety and effectively persuade vehicle users to demonstrate the correct driving behaviour for their own safety and for the benefit of others.”

  • It is conceptualised and executed by Viscomm 360 Communications, ICICI Lombard’s creative agency

    ICICI Lombard urges people not to drive down the wrong lane

    By A Correspondent

     

    ICICI Lombard has unveiled a digital campaign highlighting the dangers of driving under the influence of alcohol. It conveys this message in a powerful way through the acts and innocent comment of a child as protagonist in the communication. Conceptualised and executed by Viscomm 360 Communications, ICICI Lombard’s creative agency, the video is being promoted across ICICI Lombard’ss social media assets and digital platforms.

     

    Said Sanjeev Mantri, Executive Director, ICICI Lombard: “At ICICI Lombard, we believe it is extremely important to alert consumers on the risks associated with drunk driving, which has historically seen a surge during New Year’s Eve. Our latest campaign, focused on this aspect, harnesses a critical insight about children. They are deeply influenced by our action and way of thinking and in fact mirror our acts in their daily life. Our latest campaign harnesses this insight to convey the ‘Don’t drink and drive’ message in an emotional, yet hard hitting manner. As a brand, we are committed to contributing to the road safety agenda through such campaigns as well as our CSR initiative ‘Ride To Safety’ wherein we have distributed over 75,000 helmets to two-wheeler owning parents and their children riding as pillion riders.”

     

    Added Devashree Desai, Associate Creative Director, Viscomm 360: “Our film attempts to raise awareness on the subject of ‘Drinking and Driving’ in a more subtle yet striking manner. The team took a creative leap from the obvious by reflecting the impact of our actions on the impressionable minds of our children. Our aim was to strike an emotional chord with the TG in a more realistic and holistic manner.”

     

     

  • The campaign highlights its technology solutions with a human touch

    ICICI Lombard’s latest campaign showcases the real employee heroes

     

     

    ICICI Lombard has launched a new corporate campaign that highlights its technology solutions with a human touch.

     

    Said Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance on the campaign: “In today’s times, technology is an integral part of everything that we do. As an insurer, it helps us develop innovative, first-to-market solutions that set new benchmarks in the insurance space. However, technology can be cold and impersonal and when it comes to seeking help in the hour of need, customers always look for the human touch. For us, technology is not the primary solution, but an enabler for our team to help our customers, whenever they need our support. The campaign effectively communicates this thought by showcasing our employees, those who burn the midnight oil to introduce these innovative and customer friendly solutions”.

     

    Added Talha Bin Mohsin and Mahesh Parab, Group Creative Directors, Ogilvy & Mather: “ICICI Lombard’s communication has always been driven by its customer-centric values of keeping promises no matter how difficult. But this time it was a bit different. We wanted to tell customers that we keep our promises. This is only possible when the company is driven by technology that in turn is driven by empathy of our employees towards our customers and their evolving needs. The result – stories of our technologies helping our customers and the real men and women of ICICI Lombard behind those technological innovations.”

     

     

  • The company has partnered with one of India’s leading Stand Up comic Aditi Mittal for their digital campaign

    ICICI Lombard launches ad campaign to promote a healthy heart habit

    By A Correspondent

     

    ICICI Lombard has launched a campaign  titled ‘The Talking Elevator’ with stand-up comedian, Aditi Mittal.

     

    Speaking on the occasion, Sanjeev Mantri, Executive Director, ICICI Lombard said: At ICICI Lombard, we strongly believe in the adage, ‘Prevention is better than Cure’. With the ‘Talking Elevator’ campaign, we have created a unique and quirky conversation to motivate consumers to bring in fitness in their day to day life. Further, our communication focuses on the unique insight of consumers taking stairs for just a few floors. This is steps ahead of the conventional route adopted by brands of simply promoting the message of avoid taking the elevator.”

     

    Conceptualised by Ogilvy and executed by Mindshare, the video is being promoted across ICICI Lombard’s social media assets and digital platforms.

     

     

  • ICICI created #IWillDriveYouHome and found Hemraj Sharma; one of the most inspirational person to support the cause

    Ogilvy unveils ‘#IWillDriveYouHome’ for ICICI Lombard

    By A Correspondent

     

    Drunk driving is not a new problem. When ICICI Lombard decided to tackle this problem for its Road Safety Week initiative, it set out to do something that would stand out from the other work done on the subject.

     

    ICICI created #IWillDriveYouHome and found Hemraj Sharma who lost his son to a drunk driving accident on April 4, 2016 and has now made helping others avoid the same fate his life’s sole purpose. He was completely on board as soon as he heard the idea and his fervour and courage helped take it to the next level, notes a communique.

     

     

  • The campaign attempts to increases awareness of two-wheeler insurance category in India

    iProspect executes digital video for ICICI Lombard

    By A Correspondent

     

    iProspect India has conceptualised and executed a digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance. The video reinforces the need for awareness and timely purchase of a long-term two-wheeler insurance plan.

     

    The two-and-a-half minute video captures the reactions of a handful of people from different age groups, genders and backgrounds, returning to a two-wheeler basement parking after a couple of hours only to see huge scratches on their respective bikes. They spend tense moments wondering how this happened and because of whom, and are shown to ask for the security guard to question him as anyone typically would in such a situation. They eventually breathe a sigh of relief later when they realize that it’s only a sticker pasted onto their two-wheeler and not a real mark – bringing a smile onto their faces. The message after removing the sticker is as below.

     

    Commenting on the initiative, Sanjeev Mantri, Executive Director, ICICI Lombard said, “India has over 16 crore two wheelers registered with the transport authorities today. While this is an impressive number, nearly 70% of two-wheelers ply on roads without any insurance cover. At ICICI Lombard, we believe it is imperative for us to lead efforts towards addressing this issue of abysmally low insurance and ensure that vehicle owners are protected from any exigencies. We are encouraged by the response to our initiatives in the social media space in this regard. We will continue to innovate and develop effective communication tools and thereby ensure that our customers and their vehicles are well protected with comprehensive insurance policies.”

     

    Expressing his views on the campaign, Vivek Bhargava, CEO, iProspect India said, “In the recent past we have increased our focus on generating creative digital solutions, especially through engaging content and storytelling. The ICICI Lombard video is a great example of our efforts on this front. Digital as a medium grabs maximum eyeballs, more so with respect to generating shareable content that audiences can relate to and has scope to go viral. This not just leaves an impression on the viewer, but also helps in driving purchase intent. Digital has become the driver of most brand campaigns and this is only slated to grow.”

     

  • The new campaign highlights ICICI Lombard's core brand proposition of 'Nibhaye Vaade'

    ICICI Lombard focuses on wellness in latest brand campaign

    By A Correspondent

     

    ICICI Lombard launched its new brand campaign that will run across TV, radio, digital, outdoor and social media for four weeks.

     

    The new campaign highlights ICICI Lombard’s core brand proposition of ‘Nibhaye Vaade’. In a thoughtful move that is in sync with the company’s customer-centric approach, the new commercial focuses on placing customers first, enabling them to fulfill their promises made to their loved ones, even as the brand works towards fulfilling its commitment.

     

    The new commercial has an interesting story line of a protagonist going for an early morning run despite extreme weather conditions. During the run, he gets several thoughts to give up on the run even as he feels the impact of the excessively cold weather. However, he continues to run, since he has promised his daughter that he will get fit.

     

    The TV commercial is complemented by radio spots and multiple outdoor and digital creative. In order to ensure engagement with consumers, the company is taking several initiatives on radio and digital media using the hashtag #DoTheDifficult. It wants to encourage consumers to share their experiences of having overcome obstacles to fulfill their promises towards their loved ones through the hashtag.

     

    Commenting on the campaign launch, Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance said, “At ICICI Lombard, we have always been committed to support our customers during their hour of need. Further, we have been transforming ourselves to play a more proactive role by helping our customers stay fit and healthy. This is in line with our belief that prevention is better than cure and our new brand campaign exemplifies this thought”.

     

    Developed after a detailed research with consumers and planning with its creative Partner, Ogilvy India, the campaign seeks to connect with the changing trend of a Young and Inspiring India. Amid hectic lifestyles and multiple responsibilities to fulfill our professional and personal commitments, we end up compromising on our health and well-being. This is where the brand steps in with its health and wellness solutions, enabling its customers to avail a range of wellness benefits offered in its health insurance offerings. Customers can avail of Yoga & Gym reimbursements, Nutrition consultation, Sports & Fitness therapy as part of ICICI Lombard’s health insurance offerings.