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Tag: ICCO

  • Mantri is the first ICCO President from Asia

    Avian WE CEO Nitin Mantri inducted into ICCO Hall of Fame

    By Our Staff

     

    Nitin Mantri, Group CEO of Avian WE, a leading integrated communications firm in India, was inducted into the International Communications Consultancy Organisation (ICCO) Hall of Fame. Mantri was given the honour, along with international communications expert and civic activist Nataliya Popovych

     

    Said Nitin Mantri, who was also the first ICCO President from Asia: “I am deeply humbled and honoured to have joined this venerable group of achievers. I would like to thank ICCO for their support and generosity from the very beginning. This recognition gives me new impetus to promote purposeful, ethical, and inclusive communications around the world and foster hope, compassion and understanding in an increasingly polarised and complex world.”

     

    Added Grzegorz Szczepański, ICCO President and CEO, Hill+Knowlton Strategies, Poland, said: “The ICCO Hall of Fame is reserved for the most outstanding ambassadors of our profession, those who lead, who inspire and who make an impact. Our two new inductees for 2022 do all of those things and more. I thank Nitin Mantri for his tenure as ICCO President, his work on countless new projects and initiatives drives our organisation and industry forward. And I thank Nataliya for her unbelievable work bringing communicators together in the efforts to save lives in the war in Ukraine. Both of these professionals deserve to be recognised alongside the best of our industry”

     

    Said Melissa Waggener Zorkin, Global CEO and Founder, WE Communications: “Avian WE and Chase India are an integral part of WE Communications and Nitin, as their leader, has always believed in the power of communications to bring about positive community impact, equity and inclusion, and environmental sustainability. We are incredibly proud of his achievements and this well-deserved recognition.”

     

  • The series will seek to fill the gap between understanding the value of PR measurement and doing something about it

    PRCAI partners AMEC for Measurement Week

    By a correspondent

     

    The International Association for Measurement and Evaluation of Communication (AMEC), has announced plans to hold Measurement Week in September to fill the gap between understanding the value of PR measurement and doing something about it.

     

    David Rockland, a Ketchum Partner and Chairman of AMEC, said: “The “how” of PR measurement has long been solidified. What is lacking, however, is the widespread adoption of these techniques which in turn devalues PR as a business discipline.”

     

    “AMEC’s Measurement Week is being established to help fill that gap. This could be the most exciting initiative from AMEC since we founded the Barcelona Principles framework. Our aim is to get not only AMEC members but the communications and marketing industries behind it.”

     

    “Already the PRCAI, CIPR, ICCO and PRCA have pledged their support for Measurement Week. AMEC hopes other member trade bodies throughout the world will also sign up.”

     

    Sharif Rangnekar, President, Public Relations Consultants Association of India (PRCAI), said: “This is significant. It brings to the fore the industry’s continuing focus to showcase the positive and result- orientation that PR as an industry has when it comes to both creating campaigns and seeing them through. We at PRCAI are firmly behind this initiative of AMEC.”

     

    Francis Ingham, PRCA Director General and ICCO Chief Executive, said: “This is a brilliant idea and we are very proud to support Measurement Week. The success of the PR Guide to Measurement, which the PRCA and ICCO launched with AMEC, proves that measurement is firmly on the agenda for PR practitioners.”

     

    As part of Measurement Week (15-19th September), AMEC members throughout the world will hold a series of events in their countries with employees, clients and press to create better understanding around the latest thinking in measurement and analytics.

     

    Measurement Week will be led by AMEC’s three International Chapters in North America, Asia Pacific and Europe, representing AMEC members in over 40 countries. AMEC also hopes to gain the support of PR member trade associations internationally.