MxMIndia

Tag: ICC World Twenty20

  • Country's leading online video streaming platform for premium content also holds the exclusive digital rights to LIVE broadcast of ICC World Twenty20 2016

    Hotstar partners T20 World Cup as Associate Sponsor

    By A Correspondent

     

    Hotstar has extended its partnership with ICC World Twenty20 2016 through a sponsorship agreement with cricket’s international governing body, the ICC, for the 2016 edition of its mega event. The agreement makes Hotstar an associate sponsor of the tournament and ensures on-ground visibility for the platform at all venues for the entire duration of the month-long tournament.

     

    In addition to the sponsorship agreement, Hotstar also holds the exclusive digital rights for the live broadcast of the ICC World Twenty20 2016.

     

    Ajit Mohan, President & Head, Hotstar, said, “We are delighted to have deepened our association with the ICC World Twenty20 2016. With the sponsorship, we are reinforcing our commitment to our users and delivering on the promise that whenever there is cricket, Hotstar is the place to follow the game. Continuing on our efforts over the last one year, we are focused on creating a delightful proposition for cricket fans.’”

     

    ICC Chief Executive, David Richardson said, “We are delighted that Hotstar has decided to strengthen its support of cricket and relationship with the ICC as a global partner of the ICC World Twenty20 India 2016.

     

    “Through the media rights partnership, Star India reaches out to a global television audience, which is further expanded via its digital platform, Hotstar. With the extension of the relationship to include sponsorship, Hotstar will now have the opportunity to engage and interact with the in-stadia cricket enthusiasts.”

     

    As the momentum builds ahead of the ICC World Twenty20 2016, Hotstar will launch a series of campaigns to further drive up the anticipation among cricket lovers for this eagerly-awaited event.

     

  • The radio station has lined up an interesting line-up of highly engaging entertainment around the biggest cricket extravaganza

    92.7 Big FM chosen official radio partner for ICC World Twenty20

    By a correspondent

     

    92.7 BIG FM has been signed as the official FM radio partner in India for the ICC World Twenty20 Bangladesh 2014 cricket tournament. The association marks the beginning of a series of exclusive offerings that kickstarted with the unveiling of the trophy in Bangalore and next in Mumbai.

     

    Last week, the FM network unveiled the prestigious trophy through an exclusive display at its studio in Bangalore. The trophy was unveiled at the hands of actress Ragini Dwivedi and cricket commentator Chandramouli Kanavi. In Mumbai, the network will conduct a special pre-tournament contest across 45 stations to select five lucky winners who will get an opportunity to travel to Mumbai and be part of the unveiling here.

     

    The radio station has lined up an interesting line-up of highly engaging entertainment around the biggest cricket extravaganza. Special coverage and expert opinion during the course of the tournament will include a match review and preview segment exclusively for the listeners of the station. Through the 22 days of the game, the radio station will invite a celebrity from the film fraternity who will be the ‘Match ka Star’, who will be seen talking about the day’s match and love for the sport. In addition, the radio station will also present exclusive, regular and detailed updates on team composition, key players, match trivia and score updates

     

    The network will also conduct a MEGA competition centered on the India-Pakistan match. Listeners will be able to participate in the contest on morning shows where RJs will test a participant’s knowledge on the matches between the two teams. Lucky winners stand to win an opportunity to watch the India-Pakistan match live in Bangladesh. Along with promotions on-air and on the digital medium, 92.7 BIG FM will also conduct special gully cricket tournaments across the country.