MxMIndia

Tag: ICC Cricket World Cup 2019

  • The ads are currently streaming live during the ICC Cricket World Cup 2019 on Hotstar

    Rejoiice Entertainment executes latest digital campaign for MAAC

    By A Correspondent

     

    Mumbai-based creative agency and production house, Rejoiice Entertainment recently created a series of digital ad campaigns for MAAC. The ads are currently streaming live during the ICC Cricket World Cup 2019 on Hotstar and various other digital platforms.

     

    Vaibhav Babaji

    Said Vaibhav Babaji, Founder of Rejoiice Entertainment: “In our more than 20 years of experience in the M&E sector, we have seen a drastic shift in this space which makes it a platform creating world class content. With the finest in-house talent, our creative thinkers have the ability to quickly deliver on the client requirements with a quick turnaround time. Our idea was to clearly communicate to the audiences how simple it is to make a fast growth career  in this segment and that’s exactly what we did for MAAC’s campaign.”

     

    Added Pravir Arora, Chief Marketing Officer, Aptech: “There is an exponential growth in the demand for skilled man-power in the Media & Entertainment Industry & MAAC focuses on making the students skill-ready for this flourishing & dynamic sector. For our campaign, the idea was to establish a strong communication which connects, relates & appeals to our customers. Our brief was to communicate the plethora of job opportunities available in the M&E industry. Rejoiice gauged our requirement and delivered to the best of their potential.

     

     

  • The buzz will begin to pick up soon after the election results on May 23, and it will be unrelenting thereafter, writes Shailesh Kapoor

    World Cup 2019: The Stage Is Set

     

    By Shailesh Kapoor

     

    Less than two weeks from now, a six-week long cricket festival will be underway. The ICC Cricket World Cup 2019 in England is set to be one of the Top 2 media events of the year, at par in hype and excitement with the General Elections, another six-week long event that will conclude days before the World Cup.

     

    T20 cricket has overtaken the longer 50-over version in terms of popular interest over the last decade. But the World Cup is still by far the most coveted title in cricket. Coming only once in four years, it has managed to retain its charm even as eight hours of cricket viewing at a stretch becomes an otherwise consumer-unfriendly idea in the fast-paced times we live in today.

     

    Two specific aspects will aid the engagement with this World Cup even more. The match timings are extremely friendly to India, with 3pm starts for most matches, including all India matches, the semis and the final. 3-11pm is inarguably the best eight-hour time-band for Indian television, and the second innings is particularly well-timed, starting at 7.15pm.

     

    The second factor is the format of the World Cup itself. The tournament is back to easily its most interesting format ever, used only once previously in the 1992 World Cup in Australia-New Zealand. In this format, each of the 10 teams plays each other once each in an elaborate 45-match league format, followed by the three knockout games. Reducing the number of total teams from 12 or 14 earlier to 10 means that the inconsequential minnow games, which would earlier be almost 35-40% of the total draw, are eliminated altogether. Afghanistan, a rising International cricket team with some top-level cricketers, is the ‘minnow’ of this World Cup. They are sure to spring a surprise or two, and given their recent track record, no competition is going to take them lightly.

     

    Recent formats had eight teams reaching the quarter finals, which made the league (group) stage come across as a long and tedious warm-up. This time, four out of 10 positions have to be hard-earned, and we can expect a tight points table throughout, much like the 1992 World Cup and the IPL in most years, including 2019.

     

    The hype for the World Cup is nowhere close to peaking right now. The media’s and public’s pre-occupation currently is the General Elections. We are two days away from exit poll results and exactly a week away from the big results day. The World Cup buzz will begin to pick up soon after May 23, and it will be unrelenting thereafter, all the way till md-July. Or even longer, if India wins the title.

    It’s time to brace yourself and be prepared for thrilling sports extravaganza.

     

    Shailesh Kapoor is going on a short vacation from next week. His column will be back on MxMIndia on June 14.

     

  • Conceptualized and created by Ogilvy & Mather, the campaign highlights all participating teams that are coming to England to win the crown

    Star Sports unveils ICC Cricket World Cup 2019 campaign

    By A Correspondent

     

    Star Sports, the official global broadcaster of the ICC Cricket World Cup 2019, has launched a campaign to celebrate the tournament starting May 30 across the Star Sports network and Hotstar.

     

    Conceptualised and created by Ogilvy & Mather, the campaign highlights all participating teams that are coming to England to win the crown – the World cup trophy.

     

    Speaking on the campaign, Gautam Thakar, CEO Star Sports said: “The ICC Cricket World Cup is regarded as the most prestigious prize in World Cricket both, by players and viewers. Bringing the competitive element that every country holds during this tournament; the campaign showcases the very nucleus of the sport and how every team is going to England to get their hands on the Crown of Cricket. With more fan films in the pipeline, Star India is excited to bring the #CricketKaCrown theme alive and provide a spectacular TV viewing experience for the fans across the country.”

     

    Speaking on the campaign, Sukesh Nayak, CCO Ogilvy added: “This is the World Cup. It’s the crown of cricket. And the best in the world are coming to England to get it. Our big idea came from the thought of coming to England to get the crown. We took a fan perspective to this entire thing. The campaign will have multiple films and fully integrated execution. Radio, activation and digital will build the big idea of #CricketKaCrown.”