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Tag: ICC Cricket World Cup 2015

  • Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms

    Sportz Interactive executes multiple innovations at Cricket WC 2015

    By A Correspondent

     

    Sports solutions company, Sportz Interactive (SI) recently showcased an exciting array of digital innovations for Star Sports India (SS) on their digital platforms during the ICC Cricket World Cup 2015.

     

    Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms. The activations ranged from serious to fun aiming to cater to every kind of cricket fan – while the trivia buff played #QUIZSTER, the stats fanatic took to collecting Star Cards; on the other hand, the India and Pakistan cricket fans were enthusiastic about tweeting for their respective teams in a digital tug-of-war that was extended to an offline experience as well.

     

    Arvind Iyengar, CEO, Sportz Interactive, added, “Partnering with Star Sports to revolutionize the fan experience on digital has been an incredible experience. On social media, we have been able to drive a high volume of conversations and excite fans around the world through unique innovations and engaging content.”

     

  • A total of 49 matches and 14 participating nations will test their mettle at ICC Cricket World Cup 2015

    Maxus bags media mandate for ICC Cricket World Cup 2015

    By A Correspondent

     

    Maxus has won the media investment mandate in India for ICC Cricket World Cup 2015 Australia and New Zealand. Maxus has previously handled four campaigns in India for the International Cricket Council (ICC), including the ICC Cricket World Cup 2011, ICC World Twenty20 Sri Lanka 2012, ICC Champions Trophy England & Wales 2013 and ICC World Twenty20 Bangladesh 2014

     

    ICC Cricket World Cup 2015, which will commence on February 14th, will conclude in Melbourne on March 29th, during which a total of 49 matches and 14 participating nations will test their mettle.

     

    Commenting on the win, Kartik Sharma, Managing Director, Maxus said, “Cricket is one of the important sports in India and the frenzied excitement and popularity it has is unprecedented as compared to other sports. Maxus is extremely proud and excited to manage the media duties for the ICC Cricket World Cup 2015. The World Cup is the pinnacle of one day cricket expected to draw tremendous excitement all over the world.”