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Tag: ICAS

  • ASCI received the Inspiration Award – for the best charter commitment initiative of SROs with limited resources

    ASCI shines at the Global ICAS Awards, Manisha Kapoor re-elected VP

    By Our Staff

     

    The Advertising Standards Council of India (ASCI) has been awarded at the International Council for Advertising Self-Regulation (ICAS) Awards 2023 . The award highlights the successful initiatives by the self-regulatory organisation (SRO) and its contribution towards ensuring higher ethical standards in Indian advertising. The award ASCI won is:

    The Inspiration Award – for the best charter commitment initiative of SROs with limited resources.

     

    Manisha Kapoor, CEO and Secretary General of ASCI, received the award at the ceremony held in Istanbul. Kapoor also presented the ‘Influencer Marketing – The India Experience and Learnings’ report to the Turkish government and ROK, the Turkish ad self-regulator which helped other attendees get a deeper understanding of the work done by ASCI in this growing space. Her participation in the panel discussion on ‘Dark Patterns – How Ad Standards Bodies Can Contribute to Fair Designs’ emphasised the crucial role such bodies play in promoting ethical practices. Recently, ASCI released a paper on Dark Patterns that aimed to spread awareness about misleading digital advertising practices that deceive or manipulate consumers.

     

    Kapoor was also re-elected Vice-President of ICAS. She has been an active member of ICAS and is at the forefront of advocating for ethical advertising practices and consumer protection. Said Kapoor: “We are honoured to receive the award and also at the re-election. The reappointment is a validation of the role that ASCI has played on the global platform over the past 35 years. Our association with ICAS is the next step towards taking the best advertising and self-regulation practises across borders, which can help in the development of the advertising sector while safeguarding the interests of consumers. It will also help advance our shared goals and ensure that self-regulation remains an essential part of our industry. We also congratulate other fellow SRO countries who have done some amazing work.”

     

  • In her role as part of the ICAS leadership team, Kapoor will take forward the agenda of self-regulation globally.

    ASCI secy gen Manisha Kapoor is VP, ICAS

    By Our Staff

    Manisha Kapoor
    Manisha Kapoor

    Advertising Standards Council of India (ASCI) General Secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS). She will be one of the four vice-presidents on the executive committee. Set up by the European Advertising Standards Alliance in 2008, ICAS is a global platform of self-regulatory organisations (SROs).

    In her role as part of the ICAS leadership team, Kapoor will take forward the agenda of self-regulation globally. Some priority areas of ICAS for the next couple of years are:

    :: To promote advertising self-regulation as an optimal mechanism for consumer protection

    :: To strengthen ICAS as a global alliance

    :: To facilitate knowledge sharing among SROs to establish best practices

    :: To support emerging SROs across the globe

    :: To monitor global trends in the advertising ecosystem that impact self-regulation

    :: Work closely with established and emerging digital platforms to make the online space more transparent and fairer for consumers

    Said Kapoor in a statement: “This appointment is  a recognition of ASCI’s growing global standing  and influence in the narrative of responsible advertising, as well as the importance of Indian advertising industry itself at a global level. This offers us a chance to  exchange learnings and best practices. With the Indian advertising industry evolving fast and  digitalisation boosting growth, ASCI’s leadership of  the ICAS executive committee will add  new perspectives to the agenda of responsible advertising.”