MxMIndia

Tag: IBS

  • It may remembered that IBS had won a Grand Prix at the Abby and a Grand Emvie in 2014. But, then, five years is a long, long time

    IBS is now Fulcro

    By A Correspondent

     

    IBS, our former neighbour (yes, MxMIndia’s office is in the same building) and leading digital marketing firm has now rebranded itself to Fulcro.

     

    Said Sabyasachi Mitter, Founder, and Managing Director, Fulcro when explaining the reason for the change: “I believe disruption is always just around the corner. It is better to disrupt and reinvent one’s own business than to be disrupted by someone else. In the day and age when digital is a key driver of a brands success in the market, our clients were looking for thought leadership as well as best-in-class service in each service vertical that they needed. It was no longer about clients choosing a single agency for ease of operations but the best in class in every vertical. We did not want to be the Jack of all but the master of all, and that is the premise on which Fulcro has been built.”

     

    It may remembered that IBS had won a Grand Prix at the Abby and a Grand Emvie in 2014. But, then, five years is a long, long time. There were many other agencies which were doing very well some five years back.

     

     

  • The Yahoo Big Idea Chair 2013 awards saw 137 brands represented through 426 entries from 61 agencies

    IBS continues winning spree with Tata Docomo, wins Yahoo Big Idea Chair 2013

    By A Correspondent [updated]

     

    The Blue Frog venue in central Mumbai played host to the fourth independently held Yahoo Big Idea Chair India Awards 2013. The flagship Big Idea Chair was awarded to IBS Unified for conceptualizing ‘Hyper Personalization – the world’s first CRM powered Display campaign’ for Tata Docomo. Meanwhile, GroupM agencies won the highest number of awards at the Yahoo! Big Chair Awards 2013.  The awards this year saw 426 entries from 61 agencies representing work for 137 brands and recognized creativity, innovation and imagination displayed in digital media.

     

    This year, the award invited entries across nine categories: Display Advertising, Online Video Advertising, Social Media, Technology (best use), Mobile Advertising, Search, Digital 360 degree, Content Marketing and the Flagship Yahoo Big Idea Chair.  A 11- member jury judged the entries that represented work for 137 brands

     

    On winning the award, Sabyasachi Mitter, Managing Director, IBS Unified said “We are absolutely delighted to have been awarded the prestigious Yahoo Big Idea Chair. Clearly, digital has tremendous potential for innovation, and we are excited about setting the bar high.”

     

    Nitin Mathur

    Nitin Mathur, Senior Director & Head of Marketing, India & South-east Asia, Yahoo said “Yahoo Big Idea Chair India Awards has become an important annual milestone for the industry. It always throws up highly creative and impactful work, where agencies and brands are breaking grounds with newer possibilities in digital advertising.”

    Speaking on the GroupM wins, Tushar Vyas, Managing Partner- South Asia, GroupM Interaction said, “Over the last year, the digital teams across the GroupM agencies have been winning an award every other day, a testament to the great work and innovations the teams are churning out for our clients. It is great to end the year with six more awards to add to our tally of 204.”

    GroupM Interaction won the Gold for Best Use of Technology for the Heineken Inner Voice Campaign.  Maxus India won four awards including three Silvers and one Bronze. The Silvers were won in the following categories, Best Content Marketing Award for the Mentos Riddle campaign, Best Use of Display for Mathrubhumi Printing and Publishing Co. Ltd and Best Use of Mobile Advertising for the Tata Sky campaign. MEC Global took home one Bronze for the Colgate Mahakumbh Mela activity.  Added Unny Radhakrishnan, Head of Digital, Maxus, “We are happy for the continuing recognition of our work  and also that these awards span different verticals in digital as well as a wide range of brands.”

    In other categories, Viacom 18 won the Digital 360 degree award for ‘MTV India Roadies X’ campaign; Ogilvy & Mather walked away with the Gold for their campaign ‘Blood Search Made Easy’ for Red Cross; PHD took home the Gold for Best Content Marketing for the ‘Ramp Ready Hair’ campaign for Hindustan Lever Limited while the Best Use of Mobile Advertising was clinched by Indigo Consulting & Leo Burnett  for the ‘Donate your Caller Tune’ campaign for World Health Organization; IBS won the Gold for Best Use of Display Advertising for ‘Hyper Personalization’ campaign for Tata Docomo; Ogilvy & Mather took home the Silver in Video Advertising Category for Cadbury Bourneville and IProspect Communicate2 walked away with the Gold for Best with Best Use of Search.