MxMIndia

Tag: IBD India

  • The campaign showcases how Syska is a pioneer in the LED industry and has today turned into a household name

    Syska unveils new ad campaign with Irrfan Khan

    By A Correspondent

     

    Syska LED has launched its latest ad campaign starring actor Irrfan Khan. Commenting on the launch, Amit Sethiya, Chief Marketing Officer, SYSKA Group said: “Our latest TVC has been conceptualised keeping in mind Syska’s technology leadership in the LED lighting segment. Through our brand ambassador Irrfan Khan, we are trying to reinforce the message of Syska having the first-mover advantage in the LED lighting category. Additionally, we are driving home the message about how Syska as a brand is enabling consumers to shift from traditional CFL bulbs and embrace LEDs.”

     

    Said Rahul Gupta, Chief Creative Officer, IBD India: “Irrfan has been Syska’s brand ambassador and voice of the company since its inception. His honest-to-goodness persona and matter-of-fact demeanor are qualities that resonate with Syska’s own belief of offering genuine high-quality products which are reliable and affordable.”

     

     

  • Amitabh Bachchan has been roped in as the brand ambassador

    Big B to promote latest brand proposition for Syska Wires

    By A Correspondent

     

    Syska Wires has launched its new TVC ‘Syska… Wire less nahin…Wire more!’  starring celebrity brand ambassador Amitabh Bachchan to unveil its new product.

     

    Featuring an ad film conceived by IBD India, the campaign seeks to bring awareness in the otherwise traditionally low involvement category with respect to consumers where purchase decisions are done more by rote than anything else.

     

    Said Amit Sethiya, Chief Marketing Officer, Syska Group: “Syska has been established as a leading brand which is innovative and trustworthy. While there are many brands in the wires segment available in the market, there is little or no product differentiation amongst them and hence we planned to enter this segment.”

     

     

  • IBD India will be responsible for revitalising the brand image of KC Milk

    IBD wins KC Milk creative mandate in multi-agency pitch

    By A Correspondent

     

    IBD India, a Percept – Hakuhodo company, has won the creative account of KC Milk, the flagship pasteurised milk brand of KC Diary Products. It was a multi-agency pitch held in Chennai, and the account is estimated at Rs 14 crore. IBD India will be responsible for revitalising the brand image of KC Milk.

     

    Said S Kannan, Chief Marketing Officer, KC Diary Products: “We are very happy to partner with IBD as they bring with them in-depth knowledge and understanding of the category, which is key for creating effective advertising and communication. The strategic and creative approach we have seen from IBD is outstanding. They have brought fresh insights and a new thinking, which we believe will give us the desired impetus.”

     

    Rahul Gupta

    Added Rahul Gupta, Managing Director, IBD: “We are consistently winning business of diverse nature and it gives us a sense of satisfaction to be able to cater to diverse industry businesses. Our deep understanding of consumers and our ability to create a long-term vision for ‘KC’ with excellent creative execution were the key factors for this win. We are very excited to have bagged this mandate to work with one of the strong and upcoming brands in the country.”

     

  • Grauer & Weil India Ltd. has retained IBD as its communication agency for managing the integrated communications portfolio for Growel's101

    IBD retains 360 degree mandate for Grauer & Weil

    By A Correspondent

     

    IBD India, a Percept Company, has retained the integrated communications mandate of Grauer & Weil India Ltd.   Grauer & Weil India Ltd. has retained IBD as its communication agency for managing the integrated communications portfolio for Growel’s101.

     

    IBD’s scope of work encompasses developing a holistic marcomm plan in tune with the vision and marketing objectives for Growels. This includes brand campaigns across ATL and BTL mediums, B2B campaigns targeting the ATL and associated media, tactical campaigns to increase footfalls and trading density, environmental graphics and designs within the mall, print campaigns, brand campaigns and trade centric (B2B) campaign redefining the imagery of the brand and event identity communication andcollaterals throughout the year.

     

    Commenting on the account win, Rahul Gupta, Managing Director, IBD said, “Grauer & Weil India Ltd, is one of our most prestigious associations and we take great pride in being the agency of choice for the fourth consecutive year. This comes with a lot of responsibility and we are committed to do good work that creates more value for the brand.”

     

  • The new accounts won include the complete brand portfolio of Vasu Pharma (Trichup – Hair Care, Uva – Skin Care, Dazzle – Pain Ointment, Zeal – Cough Syrup) Swastik International (Spices) and Witlinger Beer

    IBD India records multiple wins in recent months

    By A Correspondent

     

    IBD India, the Integrated Brand Development division of Percept-Hakuhodo has signed on an impressive number of clients in recent days. The agency’s roster of clients has expanded further with accounts from diverse industries spanning Consumer Products, Realty, Hospitality, Fashion & Lifestyle, Industrial, IT & Education, Corporate & Banking, Media etc.

     

    The new accounts won include the complete brand portfolio of Vasu Pharma (Trichup – Hair Care, Uva – Skin Care, Dazzle – Pain Ointment, Zeal – Cough Syrup) Swastik International (Spices) and Witlinger Beer.

     

    Commenting on the association, Hitesh Sata, Managing Director, Swastik International, said, “There is a thin line of difference between Brand Identity & Brand Image. Brand Identity is how your brand appears to people in the form of audio or visual effects, whereas Brand Image is how your brand is perceived by your audience. Most of the Advertising & Branding Agencies work on developing the Brand Identity, but IBD India is one of the agencies who also develop a very positive Brand Image for us. We are very happy and satisfied with the kind of work IBD India have done for us so far. Above all they have the right kind of attitude and are a very supportive team to rely on.”

     

    “These new additions are a reflection of our progress toward building IBD India as a new age agency in the creative space,” says Rahul Gupta, Managing Director, IBD India. “A focused brand strategy coupled with intense capability building mechanisms and platforms is the reason we continue to attract such high calibre clients across a range of industries and geographies. We look forward to providing the best communication support to our clients that have come on board and couldn’t be more thrilled with our developments.”