Tag: IAA Young Turks Forum

  • Prasoon Joshi to take a trip down memory lane at IAA Young Turks Forum

    By A Correspondent

     

    Prasoon Joshi

    IAA Young Turks Forum of the International Advertising Association (IAA) India Chapter has invited the Chairman Asia Pacific & CEO of McCann World Group India, Prasoon Joshi, to share his multi-faceted professional journey.

     

    Kaushik Roy, President, Brand Strategy & Marketing Communication at Reliance Industries Limited will interact with him to uncover this journey, which will be followed by discussions with the young audience.

     

    An acclaimed advertising industry leader, Prasoon exemplifies a rare breed of creativity and leadership. An icon who has built mega brands, a writer who’s been honoured with the prestigious National Award twice by the President of India and one who has garnered glory at International Awards like Cannes, D&AD, Clio, Media, Adfest, and plethora of others, Prasoon has also authored 4 books.

     

    Srinivasan K Swamy

    Srinivasan K Swamy, IAA India Chapter & Vice-President, Development Asia/Pacific Region of IAA said, “IAA Young Turks Forum in its three prior events has shown how the young professionals find this very useful. We are happy to have brought out this series, which is giving an opportunity for them to listen, learn and get inspired by successful communication experts from different genres.”

     

  • IAA hosts mentorship programme in Mumbai

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter played host to 25 leaders from across Indian industry to mentor 720 students at the first ever mentorship programme conducted under the aegis of the IAA Young Turks Forum. Sangita Jindal, Chairperson of JSW Foundation launched the initiative on Friday, September 19 at the Bombay Stock Exchange’s International Convention Hall. Hailing the initiative, Sangita scored the importance of mentorship for young professionals.

     

    Earlier, an interactive session with the theme “Engaging with the Audience – Lessons from the Entertainment Industry” was held with R. Balki, film-maker and Chairman, Lowe Lintas & Stefan Haves, well-known Hollywood director and entertainer. Theatre personality and author Anish Trivedi moderated the discussion.

     

    “There is no need to panic in the race to achieve things,” advised Balki. He also added, “Chill, it’ll happen. Don’t panic.”

     

    Highlighting the difference between a great juggler and a not-so-great juggler, Stefan said, “A great juggler has dropped the balls more and made more mistakes in public.” Underscoring the need to not fight shy and be scared of going in front of people, Stefan said, “doing public discourse feeds your own soul and that of people around you”.

     

    HBO South Asia was the Presenting Partner and Mahindra Special Services Group and NASSCOM are the knowledge partners of the IAA Young Turks Forum. The event was conducted with the support of Bombay Stock Exchange. Youngsters from select colleges, the Nasscom 10000 entrepreneurs programme and BSE Incubation Centre were part of the IAA mentorship programme.

     

  • IAA Young Turks forum discusses ‘How Cinema influences Culture and Marketing’

    By A Correspondent

     

    The International Convention Hall at the iconic Bombay Stock Exchange towers played host to the second edition of the IAA Young Turks Forum on Tuesday, August 6. Well-known film-makers Mahesh Bhatt and Stuart Sender participated in a discussion that was moderated by Hungama Digital Media MD and CEO Neeraj Roy. The topic of the discussion was ‘How Cinema influences Culture and Marketing’.

     

    “The question is how we can put some star power and thinking in terms of how we market media, culture and ideas – to work for some other issues and causes that will make people think and make an impact in meaningful ways,” said Stuart Sender.

     

    Mahesh Bhatt

    Director and Producer Mahesh Bhatt said, “Having believed that movies do not influence human nature and bring any change, I discovered that some movies that came from my heart did have a significant impact on the lives of people; therefore, it had an impact on culture.”

     

    The evening ended with well-known singer and musician Joi Barua regaling the audience with his foot-tapping songs.

     

    Srinivasan Swamy

    Welcoming the gathering and speakers, Srinivasan K. Swamy, President, IAA India Chapter & Vice President, Development, Asia/Pacific region of IAA, said, “Young Turks Forum initiative attempts to bring global captains face-to-face with the youth so that they can get first-hand knowledge on issues that concern us all.”

     

    “Given our strong connect with the youth, HBO is delighted to be associated with the Young Turks Forum, an excellent thought exchange platform for future leaders,” said Monica Tata, Managing Director HBO South Asia, Presenting Partner of the IAA Young Turks Forum.

     

    “The response to this edition of the IAA Young Turks Forum was phenomenal with an audience of over 800 people. We promise to come back with an equally enriching Young Turks Forum event in two months,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chair of the IAA Young Turks Forum series.

     

  • IAA Young Turks Forum to host Mahesh Bhatt and Stuart Sender

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter, has invited Mahesh Bhatt, renowned film-maker and Stuart Sender, President, Balcony Films, Los Angeles, USA on Wednesday, August 6, 2014 at 4pm to share their thoughts on ‘How Cinema influences Culture and Marketing’ and also interact with the audience as part of the IAA Young Turks Forum.

     

    HBO South Asia is Presenting Partner of the IAA Young Turks Forum. The event is being supported by the Bombay Stock Exchange.

     

    Mahesh Bhatt is a prominent film director, producer and screenwriter. His critically acclaimed movies include Arth, Saaransh, Janam, Naam, Sadak and Zakhm. He is also a columnist and is regularly featured in leading publications – both English & Hindi.

     

    Stuart Sender Film is a producer, director & writer and has been nominated twice at The Academy Awards. He has crafted stories of influential people, including Nelson Mandela, HRH the Prince of Wales (Prince Charles) and actor Matt Damon.

     

    Said Srinivasan K. Swamy, IAA India Chapter & Vice President, Development Asia/Pacific region of IAA, “We are delighted to host Stuart Sender and Mahesh Bhatt, two master craftsmen who will enrich us with their experience in film-making and bring about the influence Cinema has on our lives and Marketing aspects of products and services”.

     

    Monica Tata, Managing Director, HBO South Asia, Presenting Partner of the IAA Young Turks Forum, said,  “HBO is known for its path breaking content, where creativity meets originality. We are delighted to be associated with this thought provoking exchange from which young leaders will learn and get inspired”.

     

    “The IAA Young Turks Forum is very excited to bring two legendary speakers from Hollywood and Bollywood who will teach the audience a few lessons from the world of Cinema and inspire them on how they could use creativity in their business and personal dealings,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chair of the IAA Young Turks Forum Series.

     

  • Nihal Kaviratne shares simple home truths at IAA event

    By A Correspondent

     

    “All I can share in this event is the simple home truth which I have learned from my past experience,” said Nihal Kaviratne, CBE, Chairman, Akzo Nobel India while speaking on ‘Asia – Who’s Consuming’ at the inaugural IAA Young Turks Forum conducted by the International Advertising Association (IAA) India Chapter. The bi-monthly series will enable young executives to interact and learn from industry leaders.

     

    The event, held last week saw Kaviratne analysing consumption trends in Asia and then taking questions from a packed hall at the Nehru Centre, Mumbai. Dinesh Pillai, CEO, Mahindra Special Services Group, moderated the interaction. HBO South Asia was the Presenting Partner of the IAA Young Turks Forum.

     

    Kaviratne was cited in the Queen’s 2004 New Year Honours list in the UK and was awarded the Commander of the Most Excellent Order of the British Empire (CBE) for services to UK business interests and for sustainable development inIndonesia. In January 2004, he moved from being Chairman of Unilever Indonesia to a regional role in the Unilever Asia Business Group based in Singapore as Senior Vice President – Development & Environmental Affairs. In January 2005, he assumed additional responsibility as Chairman of Unilever’s US$2.5 billion Home & Oral Care business in Asia. Today, Kaviratne is Director of DBS Group & Bank, Star Hub, Singapore Airport Terminal Services Limited (SATS), Wildlife Reserves Singapore and Glaxo Smith Kline Pharmaceuticals Limited. He is a member of the Governing Board of Bombay Mothers & Children Welfare Society.

     

    Welcoming Kaviratne and the audience of young professionals, Srinivasan Swamy, President, IAA India Chapter & VP-Development, IAA Asia Pacific, said that the Young Turks Forum has been a long-felt need of the IAA India Chapter. “We are delighted to have had someone of the stature of Nihal Kaviratne who with wide-ranging global experience to share his mantra for business and success.”

     

    “Given our strong connect with young audiences, HBO is delighted to be associated with this thought exchange platform for youth leaders,” said Monica Tata, Managing Director HBO South Asia, Presenting Partner of the IAA Young Turks Forum.

     

    Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, who is Chair of the IAA Young Turks Forum series added, “The response to the IAA Young Turks Forum is an indicator that such efforts are the need of the hour for young professionals. We are looking forward to have an equally enriching Young Turks Forum event in two months.”

     

    The event also saw Pheroza Bilimoria, former Honorary Secretary of IAA Global as well as past president of IAA India Chapter being honoured by IAA Global with IAA Honorary Life Membership by Srinivasan Swamy.