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Tag: IAA Women Empowerment Committee

  • Research insights by key knowledge partners ASCI, UNICEF, Unstereotype Alliance, Tata Institute of Social Sciences and Akshara Centre were unveiled

    IAA rallies industry to raise Voice of Change

    By Our Staff

     

    The International Advertising Association (IAA) India Chapter held a summit titled Voice of Change: Gender Portrayal from 30 seconds to 3 hours, where the important conversation on gender parity, as seen in media, was brought forth in a day of discussions, debates and research findings. IAA started the journey last year with a research study in partnership with UNICEF, conducted by the Geena Davis Institute on gender representation in advertising. Taking their cue from the facts presented in the study, the industry body decided to initiate tangible change through the dialogue required to bring about gender sensitivity amongst the people at the helm of content creation and marketing in India.

     

    Kicking off the event, Nina Elavia Jaipuria, Chairperson, IAA Women Empowerment Committee and Head – Hindi Mass Entertainment and Kids TV Network, Viacom18, said “Voice of Change harkens the need of a more sensitised and inclusive narrative in content and all the creative minds present here – content creators, brand custodians and students are the powerhouses behind creating and marketing that content now and in the years to come. The IAA has stepped up and brought all this learning and more out in the public eye and today through this summit takes on the critical role to not only educate and inform but also empower effective change.”

     

     

  • Speakers include Vidya Balan, Santosh Desai, Ranveer Brar, Anupama Chopra, Nandita Das and more

    IAA to host gender sensitisation summit

    By Our Staff

     

    The International Advertising Association (IAA), India chapter is hosting a summit on Gender Sensitisation In Media on July 29 in Mumbai. The theme is Gender Portrayal across the creative spectrum from a 30-second TVC to a three-hour film.

     

    Said Megha Tata, President IAA India: “IAA has always brought forward initiatives that are meaningful and Gender sensitive, on and off screen and has also been the one who has always taken the lead on this issue in the industry. We felt that it is time for all of us to come together and be the voice of change. We want to address the dialogue of gender discrimination across the media spectrum and hope we will collectively bring much needed change in the system.”

     

    Added Nina Elavia Jaipuria, Chairperson, IAA Women Empowerment Committee & Head – Hindi and Kids TV Network, Viacom18 Media Pvt. Ltd: “Over the last decade, women have broken stereotypes in this industry both behind the scenes and on the screen. It’s time we tell more of those stories and break biases. Through this change summit, the IAA brings prominent industry voices to communicate, converge and be the Voices Of Change that we need to empower the narrative.”

     

    The summit shall see leading industry bodies such as ASCI, UNICEF, Tata Institute Of Social Sciences, Unstereotype Alliance and Akshara Centre as partners. Prominent voices like Poonam Mahajan, Vidya Balan, Deepika Warrier, Monika Shergill, Anupama Chopra, Santosh Desai, Nandita Das, Ranveer Brar, Tista Sen, Anuradha Sengupta and others will be in attendance.