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Tag: IAA Chapter

  • Colors and Havas Group to partner discussion

    IAA to host discussion on gender sensitisation in media

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) will be hosting a high-powered virtual panel discussion with leaders of the marcom industry on July 27. The subject is Gender in media and the impact on children and their future.

     

    Said Megha Tata, MD- South Asia, Discovery Communications India and President, IAA: “A few weeks ago, we released the toplines of the results of a unique market research conducted on 1000 Indian advertisements by UNICEF and the Geena Davis Foundation. The IAA had facilitated this important research on gender representation in Indian advertising on July 27. UNICEF will present the results in depth, and then there will be a discussion on the implication of these findings on gender in media and the impact on children and their future. This will truly represent industry as the Voice of Change”.

     

    Speaking about the initiative, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom18 and Co-Chair – Women Empowerment Committee, IAA said: “Conversations and actions go hand in hand when tackling an issue as important and nuanced as gender representation in media and its impact. We are thus bringing together leaders across the ecosystem who can not only identify the change in discourse needed but also have the power to actually bring about that change.”

     

    The panelists include Rana Barua (Hon’ Treasurer, AAAI & Group CEO, Havas Group, India), Subhash Kamath (Chairman, ASCI & CEO, BBH & Publicis Worldwide, India), Atit Mehta (Head of Marketing, BYJU’s), Ashwiny Iyer Tiwari (Artist, Filmmaker and Writer), Kainaz Karmakar (Chief Creative Officer, Ogilvy India), Dr A L Sharada (Director, Population First), Nina Elavia Jaipuria, (Head – Hindi Mass Entertainment and Kids TV Network, Viacom18) & Shreyasi Jha (Senior Advisor – Gender Equality, UNICEF, New York)

     

    Added Shreyasi Jha, Senior Advisor – Gender Equality, UNICEF, New York: “Gender related stereotypes are formed at very young age and prevent adolescents and young people from reaching their full potential. Advertising and media, more broadly, plays a key role in forming and perpetuating stereotypes. UNICEF is delighted to be the knowledge partner with IAA and its members for this important event that is the beginning of a very important journey to promote positive gender roles and practices through advertising so every young person can live a life free from stereotypes and achieve their full potential.”

     

    The discussion has UNICEF as its knowledge partner, Colors as the industry partner, Havas Group as an associate partner and Clutter Cutters as the on-ground knowledge partner.

     

  • The award will be presented at the IAA World Congress in Saint Petersburg in May 2021

    IAA India wins Compass “Chapter Excellence” Award

    By A Correspondent

     

    The IAA India Chapter has been selected to receive the coveted 2020 IAA Compass Chapter Excellence Award. Announcing this, Heather Leembruggen, Chairman – IAA Compass Awards: “This is awarded to the IAA Chapter judged to have made the best overall contribution to achieving the aims and objectives of the IAA over the previous two years (2018 and 2019).”

     

    Srinivasan K Swamy

    Added Srinivasan K Swamy, IAA Chairman and World President: “I am very happy that the India Chapter’s efforts have been recognized by a global jury. The Chapter has consistently worked at setting an example for any industry body to emulate. Its wide range of activities and the quality of their initiatives is noteworthy. I must specially commend them for always working to show that communication is a force for good. This elevates not just the industry body but the industry as a whole. I congratulate President Punit Goenka and the team at IAA India.”

     

    Said President IAA India Chapter Punit Goenka: “The Management Committee of

    Punit Goenka

    IAA’s India Chapter is blessed with the collective wisdom of senior professionals in marketing, advertising and media domain. The Committee and office bearers have always taken the required extra mile picking up initiatives and causes that affect our industry and our society at large. This makes the Chapter a vibrant and responsible representative of the communications industry. I accept this prestigious award with humility on behalf of all the members of the IAA and our industry.”

     

    The award will be presented at the IAA World Congress in Saint Petersburg in May 2021.

     

     

  • The campaigns have been executed by an independent creative team driven by Dhananjay Khotpal and Neelam Lakhani

    IAA speaks up for senior citizens and against domestic violence

    By A Correspondent

     

    The India chapter of the  International Advertising Association (IAA) has unveiled public service messages on the critical issues concerning senior citizens and domestic violence.

     

    Punit Goenka

    Said Punit Goenka, President, IAA Chapter : “We need to take good care of our senior citizens keeping them safe from Covid-19. At IAA, it has been our constant endeavour to make people aware about their responsibilities towards elders. During such challenging times, the initiatives of the association in this realm will be further more amplified. We have also been concerned by the spike in the level of domestic violence across the country.  We will be implementing a series of communication campaigns across the nation, sensitising citizens on these critical issues.”

     

    Many publications have stepped up to support the IAA effort. Similarly social organisations like Rotary, industry bodies like Indian Merchants Chamber (IMC) and the Population First (Laadli) NGO will also play a role in disseminating information and counselling, where necessary.

     

    The campaigns have been executed by an independent creative team driven by Dhananjay Khotpal and Neelam Lakhani.